2025年的中国影视行业，正呈现多重趋势交织的生动图景：传统剧集在多重挑战下深耕内容，展现强劲韧性；微短剧赛道快速进化，走向题材与 内涵的百花齐放；人工智能技术以前所未有的成熟度，全面融入创作与生产流程…… 临近年末，记者在被称为"影视行业风向标"之一的浙江横店，感受2025年中国影视行业的多重脉动。 长剧求变：于挑战中展现发展韧性 时值年末拍摄"淡季"，浙江横店影视城拍摄基地一线的创作活力不减。 在年代剧拍摄基地内，一部围绕朝堂博弈与巾帼成长展开的长剧《金吾不禁》，正如火如荼地拍摄。 "从建筑形制到服饰纹样，剧组都力求复现历史质感。"该剧工作人员说。这种对制作的专注与雕琢，是当下传统影视行业应对挑战的缩影。 2025年，尽管面临多重压力，传统影视行业仍通过叙事革新、题材突围展现出强劲韧性。 据横店影视文化产业集聚区管委会数据，截至11月底，长剧剧组达469个，与去年同期基本持平。最新"横店影视指数"也显示，电视剧经济效益景 气指数持续回升，反映出企业提质控本带动盈利改善，行业潜力依然稳固。 这种韧性更直观体现在2025年的"横店出品"中：《藏海传》以宏大深沉的笔触，铺开历史传奇画卷；《唐朝诡事录》系列巧妙融 ...

（来源：中国妇女网） 转自：中国妇女网 2025年的中国影视行业，正呈现多重趋势交织的生动图景：传统剧集在多重挑战下深耕内容，展现强劲韧性；微短剧赛道快速进化，走向题材 与内涵的百花齐放；人工智能技术以前所未有的成熟度，全面融入创作与生产流程…… 临近年末，记者在被称为"影视行业风向标"之一的浙江横店，感受2025年中国影视行业的多重脉动。 长剧求变：于挑战中展现发展韧性 时值年末拍摄"淡季"，浙江横店影视城拍摄基地一线的创作活力不减。 在年代剧拍摄基地内，一部围绕朝堂博弈与巾帼成长展开的长剧《金吾不禁》，正如火如荼地拍摄。 2025年，尽管面临多重压力，传统影视行业仍通过叙事革新、题材突围展现出强劲韧性。 据横店影视文化产业集聚区管委会数据，截至11月底，长剧剧组达469个，与去年同期基本持平。最新"横店影视指数"也显示，电视剧经济效 益景气指数持续回升，反映出企业提质控本带动盈利改善，行业潜力依然稳固。 这种韧性更直观体现在2025年的"横店出品"中：《藏海传》以宏大深沉的笔触，铺开历史传奇画卷；《唐朝诡事录》系列巧妙融合悬疑探案与 盛唐风情，构建出独特的叙事世界；《潜渊》在紧张刺激的谍战交锋中，深入刻画 ...

Core Viewpoint - The company is committed to both long-form and short-form content, emphasizing the importance of developing original IPs and maintaining a long-term vision in the industry [1][3][5]. Group 1: Long-form Content Strategy - The company has successfully developed the long-form series "Tang Dynasty Strange Stories," focusing on historical accuracy while allowing for fictional characters [3][5]. - The production process for "Tang Dynasty Strange Stories" involved extensive development and filming time, which has garnered respect from peers in the industry [3][5]. - The company aims to create a sustainable original IP ecosystem, moving away from reliance on web novels and celebrity-driven content [5][9]. Group 2: Short-form Content Strategy - The company is launching the micro-drama "Lion City Mountains and Seas," which is the first micro-drama with an investment exceeding 100 million yuan, showcasing a significant commitment to the short-form market [1][5]. - Other upcoming short-form projects include "Identification," "Soul Ferry: Ten Years," and "Smoke and Rain Mythical Journey," indicating a diverse portfolio of content [7][9][10]. - The rise of vertical short dramas is seen as a new opportunity for the industry, with expectations for the market size to exceed 60 billion yuan this year [15][16]. Group 3: Industry Insights and Challenges - The company acknowledges the challenges faced in the short-form market, including financial losses from earlier projects, but emphasizes the learning experiences gained [18][19]. - The introduction of a "minimum guarantee plus bonus" policy by platforms like iQIYI is viewed as a positive development for the short-form content sector [18]. - The company believes that the boundaries between short-form and long-form content will blur, making both types essential in the future of the industry [19][21].