9月29日，新京报新京智库发布《中国微短剧精品化发展研究报告（2025）》（下称"报告"）。《报告》认为，在 行业经历了"5秒一个反转、10秒一个看点"的野蛮生长期后，在多重因素合力作用之下，微短剧逐渐呈现出精品化 的发展趋势。精品化不仅是行业自我升级的结果，更是满足观众审美需求、回应监管要求和提升产业价值的必然 选择。 7亿用户撑起500亿市场：从野蛮生长到精品化转型 中国微短剧的发展轨迹清晰地展现了一个新兴产业从无序到有序、从粗放到精细的演进过程。相较于用户规模的 快速增长，更值得关注的是用户结构的全年龄化趋势——50岁以上用户占比接近30%。这意味着微短剧不再专属 于Z世代和都市白领，也开始为更多的中老年人群体所接受，成为社会公众的重要娱乐方式。 划"单项目投入可达300万元。这些都是行业精品化发展的标志性案例。资本的加入也改变了行业逻辑，专业团队 取代作坊式创作，制作水准和叙事能力得到显著提升。 中国微短剧市场规模与电影票房对比。 微短剧用户年龄分布。 而产业规模的跃升也同样令人瞩目。截至2024年12月，参与这一产业的相关企业已超过8万家，主体构成极为多 元，既有以阅文集团、中文在线（300364） ...

微短剧行业发展快速，据市场机构统计，到今年7月，我国微短剧用户规模达到6.96亿；今年微短剧市 场规模有望在去年达500亿元的基础上，实现更大突破。在行业发展过程中，既涌现出一些高质量作 品，也存在良莠不齐等问题。 对此，国家广播电视总局副局长韩冬表示，广电总局一手抓繁荣、一手抓管理，推动微短剧行业健康稳 定向上发展。 21世纪经济报道记者李莎 北京报道 9月25日下午，国新办举行高质量完成"十四五"规划系列主题新闻发 布会，介绍"十四五"时期广播电视和网络视听高质量发展成就。 记者从发布会上获悉，"十四五"期间微短剧如雨后春笋般爆发式增长，《家里家外》等爆款作品不断涌 现。"十四五"以来，我国制作发行电视剧（网络剧）超过1500部、动画片超过3500部，纪录片超过35万 小时，微短剧约15万部。 韩冬谈到，推动微短剧国际化也是接下来广电总局部署的重要方向：鼓励微短剧扩大国际交流与传播， 促进文化交流互鉴。 "精品化、大众化、国际化是微短剧未来的发展方向。"韩冬说。 韩冬明确，接下来广电总局将采取更多有力举措，推动微短剧健康发展。一方面要推动微短剧精品化。 大力加强创作引导，优化资源配置，实现优质资源向优质内 ...

Core Insights - The rise of Chinese micro-dramas is significantly impacting overseas markets, with Chinese applications occupying eight spots in the Top 100 audiovisual apps in 2024, showcasing the potential of Chinese storytelling abroad [1] Group 1: Narrative Structure and Audience Engagement - Chinese micro-dramas utilize a three-part structure of misunderstanding, reversal, and triumph, creating a complete emotional loop in a short time, which aligns well with viewers' needs for quick entertainment during fragmented time [1] - The fast-paced narrative and emotional conflicts resonate with audiences, allowing them to enjoy high-intensity emotional experiences even with language barriers [1] Group 2: Content Quality and Cultural Resonance - Recent successful micro-dramas like "Home and Away" demonstrate that high-quality production and emotional resonance can elevate micro-dramas to cultural and commercial success, transcending traditional tropes [2] - Themes of love, family, and friendship are universal, enabling these stories to cross cultural divides and attract international audiences [2] Group 3: Cultural Heritage and Aesthetic Appeal - The rich cultural heritage of China adds unique charm to its micro-dramas, with examples like "A Dream on the Pillow of Stars" showcasing traditional crafts and stories that captivate overseas viewers [3] - The integration of Chinese cultural elements into local designs reflects a natural cultural exchange, enhancing the aesthetic appeal of the content [3] Group 4: Challenges and Strategic Recommendations - The micro-drama industry faces challenges such as content depth, audience fatigue, and the need for innovative storytelling to maintain viewer interest [4] - To succeed internationally, the industry should focus on understanding overseas audience preferences, invest in high-quality content creation, and explore diverse revenue models beyond content fees [4] - The potential for micro-dramas to serve as a vehicle for cultural exchange is significant, with the ability to create emotional and value resonance on a global scale [4]

Core Insights - The production scale of micro-short dramas in China has significantly increased, with the recent release of the over 100 million yuan drama "Lion City Mountain Sea" marking a new milestone in investment levels [1][2] - The micro-short drama industry has surpassed a market scale of 50 billion yuan in the previous year, with expectations for continued growth [2] - The user base for micro-short dramas is projected to reach 662 million by the end of 2024, indicating a robust demand for this format [2] Group 1 - The rapid development of micro-short dramas is likened to a "quantum leap," reflecting a transformative change in the industry [1][2] - There is a growing consensus in the industry that transforming popular products into high-quality works is essential for long-term success [2][3] - The relationship between market growth and production investment is described as a positive feedback loop, where increased viewership attracts more funding and talent [2] Group 2 - The film industry is characterized as a "heavy industry" requiring substantial investment to ensure content quality, with historical examples of successful high-budget productions [3] - While there is excitement around high investment, creators are cautioned against focusing solely on investment figures and should prioritize quality in their work [3] - The diversity in production costs and styles is seen as a strength of the micro-short drama format, emphasizing that artistic value should not be solely determined by budget [3]

Core Insights - The micro-drama "Lion City Mountains and Seas," with an investment exceeding 100 million, achieved a viewership rating of over 1 on its launch day, setting a record for the highest popularity among micro-dramas on Tencent Video [1][2][13] Group 1: Performance Data - On its premiere on April 30, "Lion City Mountains and Seas" achieved a viewership rating of 1.530% and a market share of 7.263%, ranking third in the daily ratings [2][3] - By May 5, the drama's total viewership reached 43.607 million, with daily views surpassing 10 million for the first time [10] - The drama ranked third on Tencent Video's hot drama list with a score of 9.4 [10] Group 2: Audience Reception - Audience reviews for "Lion City Mountains and Seas" are mixed, with some praising the attention to detail and strong performances, while others criticize the short format as lacking depth [15] - The drama features a complex character, Liu Zhendong, whose dual identity as a police chief and the son of a gang leader adds to the narrative's intrigue [20][21] Group 3: Cultural and Historical Context - The drama is set against the backdrop of the 1921 "Piglet Riot," reflecting the struggles of Chinese laborers in Southeast Asia [17][18] - The production recreated a 24,000 square meter historical set to authentically depict the 1940s Southeast Asian environment [16] Group 4: Industry Trends - "Lion City Mountains and Seas" represents a trend towards high-investment micro-dramas, with significant production costs aimed at enhancing quality [27][29] - The drama is part of a broader strategy by Longxin Media to develop a series of IPs focused on the Southeast Asian market, indicating a shift in content creation towards regional narratives [26]

Core Viewpoint - The company is committed to both long-form and short-form content, emphasizing the importance of developing original IPs and maintaining a long-term vision in the industry [1][3][5]. Group 1: Long-form Content Strategy - The company has successfully developed the long-form series "Tang Dynasty Strange Stories," focusing on historical accuracy while allowing for fictional characters [3][5]. - The production process for "Tang Dynasty Strange Stories" involved extensive development and filming time, which has garnered respect from peers in the industry [3][5]. - The company aims to create a sustainable original IP ecosystem, moving away from reliance on web novels and celebrity-driven content [5][9]. Group 2: Short-form Content Strategy - The company is launching the micro-drama "Lion City Mountains and Seas," which is the first micro-drama with an investment exceeding 100 million yuan, showcasing a significant commitment to the short-form market [1][5]. - Other upcoming short-form projects include "Identification," "Soul Ferry: Ten Years," and "Smoke and Rain Mythical Journey," indicating a diverse portfolio of content [7][9][10]. - The rise of vertical short dramas is seen as a new opportunity for the industry, with expectations for the market size to exceed 60 billion yuan this year [15][16]. Group 3: Industry Insights and Challenges - The company acknowledges the challenges faced in the short-form market, including financial losses from earlier projects, but emphasizes the learning experiences gained [18][19]. - The introduction of a "minimum guarantee plus bonus" policy by platforms like iQIYI is viewed as a positive development for the short-form content sector [18]. - The company believes that the boundaries between short-form and long-form content will blur, making both types essential in the future of the industry [19][21].