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掌阅科技漫剧“星芒计划”正式启动 短剧业务构建全链路生态
Quan Jing Wang· 2025-12-08 03:09
近日,掌阅科技正式发布漫剧"星芒计划",宣布开放10000+部优质小说IP合作,涵盖玄幻、历史、末 世、悬疑等与漫剧爆款品类高度契合的题材。该计划不仅提供海量IP资源,更有AI编导全程陪跑、成熟 团队助力发行,助力精品内容高效出圈。合作方在剧本、成品剧买断费用除保底外,可享受最高30%的 利润分成。 此前披露的三季报显示,掌阅科技未来将双线并进:一方面优化国内短剧业务,提升项目质量与盈利能 力;另一方面将漫剧与海外短剧作为突破重点——漫剧方面,依托IP优势与AI技术储备,提升网文IP向 漫剧的转化效率,在漫剧领域实现"IP+工具+运营"多维度领先;海外短剧方面,逐步加大海外本土剧比 重,提升付费转化运营效率,努力跻身短剧出海头部阵营。 值得注意的是,今年9月,掌阅科技完成品牌焕新,将公司使命升级为"让创作点亮美好时光",Slogan 同步更新为"悦享美好时光",标志着公司正式迈入"创作驱动多元内容生态"的新阶段。 伴随品牌升级,掌阅科技同步推进多元长链条布局,构建差异化内容生态。掌阅科技9月10日发布旗下 四大短剧厂牌——聚焦女性频道的"告白剧场"、深耕古装赛道的"千灯绘世"、专注玄幻武侠的"玄尊万 象"、主 ...
掌阅科技第三季度营收增长60.96% 短剧业务成增长新引擎
Zheng Quan Shi Bao Wang· 2025-10-30 12:57
Core Viewpoint - The company reported significant revenue growth and a narrowing of losses in Q3 2025, driven by the expansion of its short drama business and the integration of artificial intelligence in its operations [1][2]. Group 1: Financial Performance - For the first three quarters of 2025, the company achieved revenue of 2.462 billion yuan, representing a year-on-year increase of 28.68% [1]. - In Q3 2025, the company generated revenue of 936 million yuan, marking a year-on-year growth of 60.96% [1]. - The net loss for Q3 2025 was 56.5172 million yuan, with a sequential reduction of 34.18% [1]. Group 2: Business Strategy and Development - The company is focusing on the development of short dramas and has established a dual-driven strategy for domestic expansion and overseas breakthroughs [1][2]. - The short drama business has become the company's largest segment, transitioning from a digital reading platform to a multi-modal content production and operation platform powered by artificial intelligence [1]. - The company is enhancing its domestic short drama business while also prioritizing the development of comic dramas and overseas short dramas [2]. Group 3: Technological Integration and Content Creation - The company has built a fully integrated intelligent production and operation system for short dramas, improving efficiency in creation and production [1][3]. - The company has launched AI-driven short dramas and is exploring the integration of AI technology in various production stages [3]. - The company has initiated a multi-brand strategy with the launch of four short drama labels, targeting different audience segments and genres [3].