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掌阅科技漫剧“星芒计划”正式启动 短剧业务构建全链路生态
Quan Jing Wang· 2025-12-08 03:09
近日,掌阅科技正式发布漫剧"星芒计划",宣布开放10000+部优质小说IP合作,涵盖玄幻、历史、末 世、悬疑等与漫剧爆款品类高度契合的题材。该计划不仅提供海量IP资源,更有AI编导全程陪跑、成熟 团队助力发行,助力精品内容高效出圈。合作方在剧本、成品剧买断费用除保底外,可享受最高30%的 利润分成。 此前披露的三季报显示,掌阅科技未来将双线并进:一方面优化国内短剧业务,提升项目质量与盈利能 力;另一方面将漫剧与海外短剧作为突破重点——漫剧方面,依托IP优势与AI技术储备,提升网文IP向 漫剧的转化效率,在漫剧领域实现"IP+工具+运营"多维度领先;海外短剧方面,逐步加大海外本土剧比 重,提升付费转化运营效率,努力跻身短剧出海头部阵营。 值得注意的是,今年9月,掌阅科技完成品牌焕新,将公司使命升级为"让创作点亮美好时光",Slogan 同步更新为"悦享美好时光",标志着公司正式迈入"创作驱动多元内容生态"的新阶段。 伴随品牌升级,掌阅科技同步推进多元长链条布局,构建差异化内容生态。掌阅科技9月10日发布旗下 四大短剧厂牌——聚焦女性频道的"告白剧场"、深耕古装赛道的"千灯绘世"、专注玄幻武侠的"玄尊万 象"、主 ...
掌阅科技第三季度营收增长60.96% 短剧业务成增长新引擎
Zheng Quan Shi Bao Wang· 2025-10-30 12:57
Core Viewpoint - The company reported significant revenue growth and a narrowing of losses in Q3 2025, driven by the expansion of its short drama business and the integration of artificial intelligence in its operations [1][2]. Group 1: Financial Performance - For the first three quarters of 2025, the company achieved revenue of 2.462 billion yuan, representing a year-on-year increase of 28.68% [1]. - In Q3 2025, the company generated revenue of 936 million yuan, marking a year-on-year growth of 60.96% [1]. - The net loss for Q3 2025 was 56.5172 million yuan, with a sequential reduction of 34.18% [1]. Group 2: Business Strategy and Development - The company is focusing on the development of short dramas and has established a dual-driven strategy for domestic expansion and overseas breakthroughs [1][2]. - The short drama business has become the company's largest segment, transitioning from a digital reading platform to a multi-modal content production and operation platform powered by artificial intelligence [1]. - The company is enhancing its domestic short drama business while also prioritizing the development of comic dramas and overseas short dramas [2]. Group 3: Technological Integration and Content Creation - The company has built a fully integrated intelligent production and operation system for short dramas, improving efficiency in creation and production [1][3]. - The company has launched AI-driven short dramas and is exploring the integration of AI technology in various production stages [3]. - The company has initiated a multi-brand strategy with the launch of four short drama labels, targeting different audience segments and genres [3].
加码短剧 掌阅科技第三季度营收增长28.68%
Zhong Guo Jing Ying Bao· 2025-10-30 10:57
Core Insights - The company reported a revenue of 2.462 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 28.68% [1] - The net profit attributable to shareholders for the same period was -216 million yuan, indicating a significant loss [1] - In Q3 2025, the company achieved a revenue of 936 million yuan, with a year-on-year increase of 60.96%, but the net profit was -56.5172 million yuan, a decrease of 619.61% compared to the previous year [1] Financial Performance - Revenue for the first three quarters: 2.462 billion yuan, up 28.68% year-on-year [1] - Net profit for the first three quarters: -216 million yuan [1] - Q3 revenue: 936 million yuan, up 60.96% year-on-year [1] - Q3 net profit: -56.5172 million yuan, down 619.61% year-on-year, but the loss narrowed by 34.18% quarter-on-quarter [1] Business Strategy - The company is focusing on developing short drama as a key business area, transitioning from a digital reading platform to a multi-modal content production and operation platform [1][2] - The short drama business is structured around a dual strategy of domestic expansion and overseas breakthroughs, supported by AI-driven production systems [1] - The company launched four short drama brands targeting different demographics and genres, including female-focused and historical content [2] International Expansion - The company introduced the overseas short drama platform iDrama, which has versions in English, Japanese, and Korean, and has gained a user base in markets like the US, South Korea, and Indonesia [2] - Future plans for iDrama include deepening market presence in North America and Southeast Asia, as well as increasing the proportion of local dramas [2]
掌阅科技(603533.SH):短剧业务已经成为公司第一大业务
Ge Long Hui· 2025-08-12 08:08
Core Viewpoint - The company has transitioned from being a "digital reading platform in the internet era" to a "multi-modal content production and operation platform in the AI era" [1] Group 1 - The short drama business has become the company's largest business segment [1] - The current form of the short drama business mainly includes mini-program short dramas and self-owned platform "Sukan Short Drama" apps that are being promoted [1]
掌阅科技联合优酷发起征文大赛 扩充优质IP储备
Zheng Quan Shi Bao Wang· 2025-06-25 06:42
Group 1 - The core viewpoint of the articles is that Zhangyue Technology (掌阅科技) and Youku are collaborating to launch a year-long writing competition aimed at discovering quality original stories and potential creators [1][2] - The writing competition will focus on four main themes: "urban emotions," "realism," "suspense adventure," and "innovation track" [1] - Youku will leverage its film and television resources to provide opportunities for the winning works to enter its IP evaluation system, prioritizing them for film adaptation [1][2] Group 2 - Zhangyue Technology aims to enhance its content ecosystem by integrating resources with Youku, creating a broader creative space and display platform for creators [2] - The CEO of Zhangyue Technology, Sun Kai, stated that the short drama business has become the company's largest business segment, emphasizing its importance in expanding content expression and optimizing user engagement [2] - The company is transitioning from a "digital reading platform" to a "multi-modal content production and operation platform in the AI era," indicating a strategic upgrade [2]
掌阅科技: 掌阅科技股份有限公司投资者关系活动记录表
Zheng Quan Zhi Xing· 2025-05-12 11:22
Company Overview - The company has transitioned from being a "digital reading platform in the internet era" to a "multi-modal content production and operation platform in the AI era" [1] - The short drama business has become the company's largest revenue segment, generating 776 million yuan in 2024 and continuing to grow rapidly in 2025 [1][4] Short Drama Business Development - The company plans to develop its own short drama APP platforms, including a free short drama APP and a paid short drama APP, to enhance user engagement and interaction [2] - The overseas short drama platform iDrama has gained nearly 200,000 new users since its launch, performing well in markets such as the US, South Korea, and Indonesia, and has ranked in the top 50 of entertainment categories on App Store and Google Play [2] AI Integration - The company is optimizing its reading AI, "Zhangyue Shoutong," and advancing AI+multi-modal applications [2] - AI short dramas will include two types: realistic AI short dramas and AI animated short dramas derived from real short dramas, with plans to release approximately three AI short dramas each month [2][5] Revenue and Profitability - The gross margin for the short drama business was 60.87% last year, with expectations for net margins to improve as the business scales [5][7] - The company aims to enhance the profitability of its self-owned short drama platform as user growth stabilizes [8] Future Plans - The company intends to deepen its presence in overseas markets, particularly in North America and Southeast Asia, while increasing the proportion of local dramas on the iDrama platform [8] - The company is exploring the integration of AI interactivity in short dramas as technology matures and market dynamics evolve [8]
网文大厂做短剧:上线1300部,收入超7亿,同比增长189.99%
3 6 Ke· 2025-05-07 09:14
Core Insights - The company, Zhangyue Technology, reported a total revenue of 2.583 billion yuan for 2024, a slight decline of 7.02% year-on-year, while the net profit attributable to shareholders reached 49.2917 million yuan, an increase of 41.46% year-on-year [1][30] - The revenue from derivative businesses, particularly micro-short dramas, surged to 776 million yuan, marking a significant growth of 189.99% year-on-year, and accounting for 30% of the total revenue, establishing it as the company's "second growth curve" [2][30] - In the first quarter of 2025, the company achieved a revenue of 643 million yuan, a decrease of 5.19% year-on-year, with a net loss attributable to shareholders of 74.28 million yuan [2][6] Financial Overview - For 2024, the company reported total revenue of 2.583 billion yuan, a year-on-year decrease of 7.02%, and a net profit of 49.2917 million yuan, reflecting a year-on-year increase of 41.46% [2][30] - The cash flow from operating activities was negative at -75.017 million yuan, a decrease of 413 million yuan year-on-year, primarily due to significant investments in derivative businesses and AI technology applications [5] - The sales expenses for 2024 were approximately 1.5 billion yuan, down 11.86% year-on-year, while R&D expenses were around 200 million yuan, also down 11.51% year-on-year [5] Business Segment Performance - The digital reading platform revenue fell to 1.647 billion yuan, a decline of 25.91% year-on-year, while derivative business revenue reached 776 million yuan, a substantial increase of 189.99% [5][30] - The copyright product revenue decreased to 158 million yuan, down 39.53% year-on-year, and other business revenue dropped to 2.9784 million yuan, down 88.92% [5] - The short drama business has become the company's largest segment, focusing on young audiences with themes such as romance, campus life, and workplace scenarios [6][31] Domestic and International Expansion - The company has developed 1,304 micro-short dramas in the domestic market, achieving a cumulative heat value of 75.4 million, with seven dramas exceeding a heat value of 10 million [7][12] - In the overseas market, the iDrama platform has added nearly 200,000 users since its launch, with a total revenue of approximately 365,600 USD (about 2.665 million yuan) and over 190,000 downloads [15][18] - The iDrama platform is primarily focused on the U.S. market, which accounts for 53.87% of its revenue, while the Philippines, Japan, and Malaysia follow [18]