Core Viewpoint - The third Shenzhen-Hong Kong Cultural and Creative Industry Cooperation Forum and Cultural IP Invitation Exhibition highlighted the importance of IP empowerment in the cultural and creative industries, showcasing the collaboration between various brands under the Dingdang Cat Group [1][8]. Group 1: Event Overview - The event was themed "Cultural Bay Area · IP Empowerment" and took place in Shenzhen, featuring multiple brands from the Dingdang Cat Group, including Eyefrog, Dingdang Cat, R100, and M&Q [1]. - The forum served as a platform for industry integration and exploring new opportunities for the cultural and creative industries in the Bay Area [1]. Group 2: Brand Highlights - Eyefrog is a core brand of the Dingdang Cat Group's IP ecosystem and gained significant attention at the event due to its involvement in the animated series "Laughing Planet," which promotes positive energy through light comedy narratives [3]. - The brand matrix, including Eyefrog, Dingdang Cat, R100, and M&Q, has established a broad audience base across all age groups, reinforcing the foundation for cross-industry integration and value enhancement [3][6]. Group 3: Collaboration and Partnerships - During the event, the Dingdang Cat Group engaged in one-on-one negotiations with key IP stakeholders, resulting in multiple cooperation intentions, including a formal partnership with Shantou Xiaotouming Island Animation Co., Ltd. [5]. - The partnership aims to leverage the IP "Tao Xiaofeng" to create a series of distinctive products, further implementing the brand's IP strategy and enhancing brand reputation and marketing [6]. Group 4: Strategic Development - Since initiating its brand IP transformation in 2017, the Dingdang Cat Group has focused on IP as a core driver, promoting collaborative development among its four major brands [6]. - The company has successfully launched a diverse range of products, including IP-themed apparel, stationery, and toys, which are now sold globally, alongside popular offline experiences like IP-themed tea shops and comprehensive experience centers [6]. - Eyefrog continues to be a benchmark for the group's IP transformation, while the other brands maintain differentiated positioning in their respective niches, contributing to a robust IP industry ecosystem [6]. Group 5: Future Directions - The participation in the forum reflects the commitment of Eyefrog and its sister brands to the IP empowerment concept, aiming to expand their development paths through resource integration and partnership agreements [8]. - The group plans to deepen collaborations with quality industry partners and advance its IP strategy, contributing to the high-quality development of the cultural and creative industries in the Greater Bay Area [8].

在Z世代主导的消费市场，品牌的情感共鸣力远比产品功能更具穿透力。叮当猫品牌深耕市场二十余 载，精准把握年轻群体的需求变化，以历时五年巨资打磨的动漫IP《爆笑星球》以"叮当猫"为核心，凭 借兼具萌趣特质与治愈力量的品牌表达，从众多竞争者中强势突围，不仅成为全龄段受众喜爱的国民品 牌，更构建起独具特色的品牌发展生态，为国产品牌IP化转型树立了新标杆。 "传递善意与欢乐"是叮当猫品牌始终坚守的核心使命，这一使命贯穿于品牌发展的每一个环节。在核心 背景故事《叮当猫的治愈欢乐之旅》中，品牌为IP赋予"奔赴地球传递温暖"的使命，它的"温暖天线"总 能精准捕捉人类的负面情绪，即便频繁因信号失灵闹乌龙，也总能用轻蹭手背释放安心光波、耐心倾听 老人故事等举动传递暖意。这种"乌龙背后的善意"，正是叮当猫品牌的精神缩影——不追求刻意的完美 表达，而是以真诚、纯粹的态度，为受众带去切实的情感慰藉。 基于这一使命，叮当猫品牌构建了清晰的价值体系，打破了传统品牌的表达边界。品牌通过IP传递 出"温暖与欢乐可以共生"的理念，让治愈在轻松搞笑的氛围中更显鲜活；倡导"陪伴是双向成长"，最终 实现"被治愈者成为治愈者"的情感闭环；更强调"平凡的 ...