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《真千金她是学霸》
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我,19岁,在短国当「百亿顶流」
后浪研究所· 2025-12-12 09:54
现在登场的,是04后。 撰文| 杨睿琦 编辑| 薇薇子 封面来源| 电视剧《流星》 "短剧顶流"越来越年轻 短国从不缺新人,但新人爆红的年龄越来越小。 今年爆火的《盛夏芬德拉》,男主角周晟安被称为 " 最帅中年霸总 " ,深情克制、内敛沉稳,充满成熟男人魅力,但就这样一个中年男性形象,扮演者刘 萧旭竟然是 1998 年生人,让不少观众惊呼他为 " 小孩叔 " 。 事实上, 这场 来自短国的 " 暴击 " ,不仅 在于 年轻人演上了 " 叔 " ,还有一个难以忽视的趋势 —— 爆款短剧主演的年龄,正在一降再降。 过去00后还能被叫上一声小鲜肉, 现在短国占据C位的,已经是04后了。 杨鹏丞,出生于 2006 年,今年刚满 19 岁, 就 已出演 40 余部短剧,总播放量破百亿。 剧集上线后,王年将成的演技让不少观众感到惊喜,近千条剧评中不乏 " 男主找的太好了,演活了 "" 男主虽然年轻,但戏真的可以 " 等评价, 王年将成 也在两个月里涨粉数十万,迎来短剧 事业 " 开门红 " 。 与王小忆合作的《驯野》是今年红果头部爆款,都市言情题材,主打 " 姐狗文学 " 。 全网播放破 30 亿,红果热度近亿,收藏突破 ...
短剧进化论:现实议题破圈,多元题材崛起
3 6 Ke· 2025-09-25 00:05
Core Insights - The short drama market has rapidly evolved, completing in three years what long dramas took thirty years to achieve, with a notable increase in content diversity and thematic variety [1][3] - Recent works like "Nongchao" and "Zhenqianjin Tashi Xueba" have integrated real-world issues into their narratives, indicating a shift towards deeper storytelling in short dramas [1][4] Summary by Categories Real-World Issues - Short dramas are beginning to address real-life challenges faced by audiences, such as workplace pressure and educational inequality, transforming these pain points into engaging narratives [4][5] - Examples include "Qing Chashou Ni De Offer," which portrays the struggles of a working woman in a competitive environment, and "Zhenqianjin Tashi Xueba," which tackles educational fairness through the lens of a high-achieving student [4][7] Genre Exploration - The short drama industry is entering a "3.0" era characterized by diverse genre exploration, with platforms like Hongguo showcasing nearly 30 different themes, including fantasy, historical, and suspense [3][11] - The second phase of Hongguo's "Guo Ran Plan" highlights this diversity, featuring adaptations of real events, intangible cultural heritage themes, original stories, and adaptations of quality film and television IPs [12][14][17][23] Cultural Heritage and Original Content - Short dramas are increasingly incorporating intangible cultural heritage, as seen in works like "Kemo" and "Renmian Taohua," which aim to revive and celebrate traditional arts [14] - The shift towards original storytelling is evident, with a growing number of unique narratives being developed, moving away from reliance on existing IPs [17] IP Adaptation - The adaptation of successful film and television IPs into short dramas is becoming a strategic move, allowing for the continuation of beloved stories in a new format, benefiting both creators and IP owners [23] Future Directions - The industry is urged to focus not only on thematic diversity but also on deeper narrative development, aiming to create more authentic characters and stories that resonate with audiences [25]