Core Insights - The 19th China Brand Festival was held in Shenzhen, where industry leaders discussed the future of brand development in the new era [1][2] - Cheng Xinhua, Chairman and CEO of Dongcheng Group, released a new book titled "The Power to Cross Cycles," emphasizing the importance of high cost-performance in the hotel industry [2][4] - The book launch was accompanied by a forum focusing on breaking through industry cycles, featuring discussions on strategies for the hotel sector [5][7] Company Overview - Dongcheng Group has achieved a "tenfold growth in five years," ranking among the top five hotel groups in China and the top fourteen globally [2][13] - The company has maintained a long-term commitment to high cost-performance and has adapted its strategies to embrace digital technology and younger demographics [7][13] - Dongcheng's future vision is likened to a forest, emphasizing sustainable growth rather than short-term gains [7] Industry Trends - The hotel industry is facing challenges due to economic slowdowns and shifting consumer trends, necessitating enhanced risk resilience among industry players [5][9] - Experts at the forum highlighted the need for differentiation and innovation in the hotel sector to overcome existing bottlenecks [9][11] - The importance of leveraging AI and data analytics for operational efficiency and customer engagement was emphasized by various industry leaders [11][13] Recognition and Achievements - Dongcheng Group was recognized in the "Top Brand 2025 China Brand 500 Strong" list, with a brand value of 10.466 billion [13]

Core Viewpoint - The launch of the book "The Power to Cross Cycles: My 18 Years of Entrepreneurship in China's Hotel Industry" by Cheng Xinhua, founder and CEO of Dongcheng Group, highlights the company's journey and insights into the hotel industry, emphasizing high cost-performance and long-termism as key strategies for navigating industry cycles [1][4][9]. Group 1: Book Launch and Event Highlights - The book was officially launched at the 19th China Brand Festival, attended by notable figures from cultural and business sectors, enhancing the event's significance [3]. - Cheng Xinhua's speech shared practical examples of Dongcheng's strategies for overcoming industry challenges, focusing on the company's evolution and strategic insights [4][7]. Group 2: Company Growth and Strategy - Dongcheng Group, founded in 2006, has achieved rapid growth, becoming one of the top five hotel groups in China and the top fourteen globally, recognized as a "dark horse" in the industry [4]. - The company has adopted a long-term perspective, emphasizing high cost-performance as a guiding principle for development, which resonates with current market trends [7][9]. Group 3: Industry Insights and Trends - The hotel industry is transitioning from rapid growth to stable growth, necessitating a shift in operational focus from expansion to efficiency and profitability [7]. - Cheng Xinhua's insights reflect a broader understanding of consumer trends, advocating for localized innovation and a commitment to balancing business growth with social responsibility [8]. Group 4: Brand Value and Recognition - Dongcheng Group has been recognized in the "Top Brand 2025 China Brand 500 Strong" list, achieving a brand value of 10.466 billion, indicating its strong market presence and potential for future growth [11].