Core Viewpoint - The article discusses the challenges faced by ordinary investors in the stock market and introduces the concept of "survival rules" for investing, emphasizing the importance of building a solid investment framework and avoiding common pitfalls [1]. Group 1: Author Background - The author, Zhang Juying, is an independent investor and a well-known figure in the investment community, recognized for his influence on platforms like Xueqiu and Sina Weibo [5]. - He has published several books aimed at amateur investors, including "10 Rules for Amateur Investors" and "Slowly Becoming Rich," which reflect his 20 years of practical experience in the A-share market [5]. Group 2: Investment Philosophy - The author advocates for a structured investment approach, focusing on three key mindsets: cash mindset, stock price mindset, and equity mindset, which encourages viewing stock purchases as investments in companies [5]. - The selection of investment sectors is deemed a strategic decision, while choosing individual stocks is considered tactical, with recommended sectors including liquor, home appliances, beauty, health, and pharmaceuticals [5]. Group 3: Stock Selection Criteria - The author outlines five essential criteria for stock selection: longevity, stability, profitability, growth potential, and ethical management [5]. - It is emphasized that high-quality investment targets are rare, and once identified, they should be held for the long term [5]. Group 4: Investment Strategy - A combination of "certainty + flexibility" is suggested to navigate market volatility, advocating for a diversified investment portfolio while concentrating on high-quality stocks [6]. - The book serves as a guide for novice investors to avoid market traps and build a robust investment understanding, while also providing seasoned investors with a roadmap for value investing in the A-share market [6].