《那一天的石油燃了起来》
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Z世代青年何以创享红色文化(高峰之路)
Ren Min Ri Bao· 2025-10-27 22:38
Core Viewpoint - The article highlights how Generation Z is utilizing new technologies, particularly artificial intelligence, to innovate and share red culture, thereby deepening their understanding and recognition of it [2][3][4]. Group 1: Red Culture and Generation Z - Red culture embodies the ideals, values, and spirit of generations of Communists, serving as a rich source of spiritual strength for the internet-native Generation Z [3][4]. - Generation Z is increasingly engaged in the creation and dissemination of red culture through various new media platforms and expressive forms [4][7]. Group 2: Innovative Cultural Products - The creation and dissemination of red culture products should focus on stimulating the participation and agency of Generation Z, using emotional expressions that resonate with them for effective value transmission [4][5]. - High-density information is crucial for engaging Generation Z, who are surrounded by vast amounts of information daily and prefer cultural products that meet their needs for information density and research angles [5][6]. Group 3: Interactive and Participatory Approaches - Participatory expression is becoming integral to the dissemination of red culture, with young people favoring interactive contexts for learning and information acceptance [6][7]. - Some creators are designing red-themed games that allow players to experience historical choices and beliefs of revolutionary predecessors, fostering a collaborative atmosphere in the development process [6][7]. Group 4: Engaging Content Creation - Official accounts and organizations are adopting "Z-generation language" for content innovation, successfully attracting young audiences through relatable and engaging formats [6][7]. - The shift from one-way output to two-way co-creation in red culture signifies that Generation Z is not just passive recipients but active participants in shaping new expressions of red memory [7].