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《金字塔在中国:古埃及文明大展炼成记》
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上海书展带来“天花板级”文化体验 两个主会场和实体书店、分会场等举办千余场阅读活动 书海与人海再次相遇
Jie Fang Ri Bao· 2025-08-19 01:58
Core Insights - The 2025 Shanghai Book Fair has seen a significant increase in participation and activities, with a total of 1,267 reading events, marking a 23.8% increase from the previous year [1] - The event has attracted over 50,000 visitors on both Saturday and Sunday, setting new attendance records [1] - The fair has become a cultural celebration, providing a platform for readers and publishers to connect and engage [2] Event Highlights - The introduction of "dual main venues" and various sub-venues across the city has enhanced the reach and impact of the book fair [1] - The "Reading Night Market" generated sales of 156,000 yuan in just one day, showcasing the event's ability to drive consumer engagement [4] - The fair has successfully integrated cultural tourism with reading, creating themed routes that connect literary landmarks and exhibitions [6] Sales Performance - Shanghai Literature and Art Publishing House reported strong sales of their book blind boxes, with sales increasing from 300 to 1,000 units over the first three days [3] - Shanghai Translation Publishing House achieved sales of 673,000 yuan and 10,494 books sold in the first five days, nearly matching last year's total sales for the entire event [3] - The fair has also seen a surge in sales for cultural IP-related products, with high demand for merchandise linked to popular titles [7] Consumer Engagement - The fair has provided a unique opportunity for readers to discover books outside their usual interests, fostering a sense of community among book lovers [2] - The introduction of discount reading vouchers has attracted a younger demographic, with a notable increase in evening sales [7] - The event has facilitated collaborations between various cultural brands, enhancing the overall consumer experience [7]
从天价借展费到猫咪狂欢夜,上博古埃及大展是怎样炼成的
Di Yi Cai Jing· 2025-08-18 07:19
Core Insights - The "Pyramid at the Top: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum achieved remarkable success, generating a total revenue of 760 million yuan and attracting 2.77 million visitors, setting world records for museum exhibitions [1][7][10] - The exhibition not only showcased 788 artifacts but also created a significant economic impact, driving over 35 billion yuan in city-wide consumption [1][7] Exhibition Overview - The exhibition ran for 13 months and included 788 artifacts, with a borrowing fee of 5 million USD and a total attendance of 2.77 million [1][3] - It was noted for its extensive online exposure, reaching 30 billion views across various platforms [1] Financial Performance - Total revenue from the exhibition exceeded 760 million yuan, with ticket sales contributing over 320 million yuan and cultural products generating more than 440 million yuan [7][8] - The exhibition's success led to a 65% increase in Chinese tourists visiting Egypt, highlighting its influence on international tourism [7] Cultural Products Development - The Shanghai Museum launched over 1,200 cultural products related to the exhibition, achieving sales of over 300 million items and generating 4.4 billion yuan in revenue, surpassing ticket sales [8][10] - The museum's cultural product strategy involved extensive market research and collaboration with local designers, resulting in a diverse range of products that appealed to modern consumers [10][11] Innovative Engagement Strategies - The museum introduced unique events such as the "Museum Cat Night," allowing visitors to bring their pets, which received overwhelming public interest and sold out quickly [14][15] - Additional themed events, including a New Year's celebration, were organized to enhance visitor engagement and integrate the museum into the community [17] Negotiation and Cost Management - The Shanghai Museum engaged directly with the Egyptian government for artifact borrowing, negotiating a borrowing fee of 6 million USD, which was significantly lower than initial quotes from intermediaries [3][5] - The total cost of organizing the exhibition reached 80 million yuan, representing a substantial investment from the museum [5]
上博古埃及展“168小时嘉年华”夜场票售罄 《金字塔在中国:古埃及文明大展炼成记》新书首发
Jie Fang Ri Bao· 2025-08-12 01:56
《金字塔在中国:古埃及文明大展炼成记》聚焦"金字塔之巅:古埃及文明大展"从筹备到呈现的全 过程,全面呈现现象级展览背后的运作逻辑与产生的深远影响。 上海博物馆馆长褚晓波表示,该书以14万字生动记录了从展览筹备到最终呈现的幕后故事,展现了 上博为拉近古埃及文明与当代观众之间距离所做的努力;还通过团队访谈解码博物馆运作奥秘,展现了 博物馆人"心怀热爱、勇于担当、敢闯敢拼"的精神。 昨天零时开始,上博古埃及展连续开放168小时。记者从上海博物馆获悉,目前"168小时嘉年华"夜 场票已售罄。 作为上海博物馆古埃及文明大展168小时嘉年华系列活动首个重磅活动,"金字塔之巅:古埃及文明 大展"主题新书《金字塔在中国:古埃及文明大展炼成记》首发仪式昨天在上博人民广场馆举行。 记者 钟菡 ...
上博古埃及展收官在即 闭幕前一周 168小时连续开放 8月11日至17日0时至6时增设深夜场 文创将开启五折优惠
Jie Fang Ri Bao· 2025-07-30 02:03
为满足大家的观展需求,上博将在该展闭幕前一周连续开放168小时,并分别于8月11日、17日举办两场嘉年华活动。昨 天,上博举行新闻发布会,介绍了"不眠夜"具体玩法和安全保障。 系列活动打造"不眠夜" 观众参观古埃及展。均 记者 赖鑫琳 摄 观众选购文创。 记者 钟菡 "再不看只能飞埃及去看了。"上海博物馆"金字塔之巅:古埃及文明大展"将于8月17日收官。 展览实现了社会效益与经济效益的双丰收,为上海及全国博物馆事业高质量发展提供了示范样本,以"现象级"大展再定义 博物馆。 体验特别的"深夜观展" 为满足更多观众的观展需求,上博将在8月11日至8月17日0时至6时增设深夜场,票价74元,每场3000张。上海博物馆副馆 长黄河介绍,届时人民广场馆24小时全天开放的展厅包含一楼"金字塔之巅:古埃及文明大展"三个展厅和二楼"消失的法老:胡 夫金字塔沉浸式探索体验"展厅。三楼"古犀珍献:上海博物馆藏明清犀角器"和四楼中国明清家具馆、少数民族工艺馆、"张宗 宪捐赠掐丝珐琅器展"开放时间为9时—17时,与埃及展形成错位。博物馆一楼的文创商店和二楼的茶室将全天开放。 "晚上看博物馆和白天的体验是不一样的,观众也会少一点。对于 ...