近日，一场聚焦微短剧的产业合作交流活动在国家会展中心（上海）火热举办。作为第六届长三角 文博会的重要配套活动，南京带着满满的"文化家底"和数字创新实力亮相，展示微短剧从创作到分发的 全产业链条，搭建起政企对接、区域联动的合作平台。 这些南京企业把微短剧玩出花 在项目推介环节，多家南京企业的创新实践与成果集中亮相，展现出"技术驱动、多元融合、出海 破圈"的鲜明特色。 南京江北新区科技投资集团副总经理陈堃介绍，扬子江数字视听产业园作为省级重点园区，已形 成"企业集聚+资源整合+基金扶持"的发展模式，目前已引入微短剧相关企业30余家，聚焦微短剧创作、 数字内容生产、人工智能生成内容（AIGC）技术应用、海外发行运营等产业环节，推动产业链上下游 协同发展。 南京炫佳网络科技有限公司副总裁、总架构师周苏岳现场展示了AI技术对短剧生态的重塑作用，其 研发的Kino-AIGC平台为"一站式"AI短剧工业化平台，可实现剧本生成、角色建模、场景渲染全流程智 能化，已打造首部AIGC出海短剧《Where You Belong》，大幅提升创作效率。 江苏省文化产业发展联合会、江苏省网络视听协会、上海市广播影视制作业行业协会、上海市 ...

Core Insights - The micro-short drama industry is characterized by short duration, low investment, rapid creation, and diverse themes, with a market size exceeding 634 billion yuan and a user base of 690 million, covering 68.4% of internet users [1] - The industry faces challenges such as content homogenization and reliance on established formulas, leading to viewer fatigue and sustainability issues in profitability [1] - The industry is exploring new development models, shifting from single monetization to multi-dimensional breakthroughs and from short-term gains to long-term value [1] Production Process - The production of a micro-short drama involves several stages, including topic selection, script writing, filming preparation, and post-production, with a focus on precision despite the fast-paced nature of the format [2][3] - The average script undergoes 8-12 revisions, with some projects requiring over 20 revisions, highlighting the complexity of coordinating multiple stakeholders [3] - The production timeline is tight, with filming needing to adapt to actors' schedules, increasing the difficulty of coordination [3] Cost and Profitability - The cost of producing micro-short dramas has increased significantly, with typical production costs now ranging from 50,000 to 150,000 yuan, influenced by factors such as script development, actor fees, and marketing expenses [4][5] - Traditional revenue models include free trials, paid subscriptions, and advertising partnerships, but the industry is evolving towards more diverse monetization strategies, including IP extensions and collaborations with live commerce [5][6] New Business Models - Companies are increasingly collaborating with local cultural and tourism projects to create content that attracts viewers while promoting regional attractions, leading to a more sustainable revenue model [6][7] - The integration of micro-short dramas with tourism initiatives has been supported by government policies, enhancing cultural heritage and economic development [6][7] Future Trends - The industry is shifting focus from mere traffic to content quality, with leading platforms investing in diverse themes and high-quality productions [8][9] - New operational models are emerging, such as using AI for animation and creating interactive content that appeals to younger audiences, thereby expanding commercial value [10][11] - The incorporation of advertising elements into storylines is creating a synergistic relationship between content and brand promotion, enhancing viewer experience while meeting marketing needs [11]