中国青年报客户端讯（中青报·中青网记者 沈杰群）日前，由中国电视艺术委员会和北京市广播电视局 共同主办的电视剧《即刻上场》研讨会在京举行。 会上，北京市广电局党组书记、局长王杰群表示，《即刻上场》是一部聚焦新北京、书写新时代的现实 题材佳作，充分印证了北京题材创作的深厚潜力与现实价值。作品以极致的现实质感和对新北京形象的 生动呈现，将个人理想与城市发展、时代进步紧密相连，让社会主义核心价值观在潜移默化中浸润人 心，实现了思想性与艺术性的统一。 活动现 导演邓珂分享了自己"以现实主义为基调进行类型化故事创作"的创作经验，表示《即刻上场》之所以能 得到广泛好评，正是因为现实题材的生命力，对时代情绪的精准捕捉以及对人心的深刻洞察。 场。主办方供图 来源：中国青年报客户端 《即刻上场》编剧、联合出品人、总制片人张巍表示，创作者是时代的观察者与呈现者，未来将继续创 作更多人与城市双向奔赴的北京故事。 《即刻上场》是北京市广播电视局"北京大视听"重点文艺项目。该剧创新采用"剧综联动"模式，基于热 门综艺《令人心动的offer》的竞技框架进行了新的艺术探索，生动展现7名00后律所实习生在职场生态 中的抉择与蜕变。 ...

Core Insights - The micro-short drama industry is characterized by short duration, low investment, rapid creation, and diverse themes, with a market size exceeding 634 billion yuan and a user base of 690 million, covering 68.4% of internet users [1] - The industry faces challenges such as content homogenization and reliance on established formulas, leading to viewer fatigue and sustainability issues in profitability [1] - The industry is exploring new development models, shifting from single monetization to multi-dimensional breakthroughs and from short-term gains to long-term value [1] Production Process - The production of a micro-short drama involves several stages, including topic selection, script writing, filming preparation, and post-production, with a focus on precision despite the fast-paced nature of the format [2][3] - The average script undergoes 8-12 revisions, with some projects requiring over 20 revisions, highlighting the complexity of coordinating multiple stakeholders [3] - The production timeline is tight, with filming needing to adapt to actors' schedules, increasing the difficulty of coordination [3] Cost and Profitability - The cost of producing micro-short dramas has increased significantly, with typical production costs now ranging from 50,000 to 150,000 yuan, influenced by factors such as script development, actor fees, and marketing expenses [4][5] - Traditional revenue models include free trials, paid subscriptions, and advertising partnerships, but the industry is evolving towards more diverse monetization strategies, including IP extensions and collaborations with live commerce [5][6] New Business Models - Companies are increasingly collaborating with local cultural and tourism projects to create content that attracts viewers while promoting regional attractions, leading to a more sustainable revenue model [6][7] - The integration of micro-short dramas with tourism initiatives has been supported by government policies, enhancing cultural heritage and economic development [6][7] Future Trends - The industry is shifting focus from mere traffic to content quality, with leading platforms investing in diverse themes and high-quality productions [8][9] - New operational models are emerging, such as using AI for animation and creating interactive content that appeals to younger audiences, thereby expanding commercial value [10][11] - The incorporation of advertising elements into storylines is creating a synergistic relationship between content and brand promotion, enhancing viewer experience while meeting marketing needs [11]

Core Viewpoint - Mango TV has experienced a decline in viewership for its series following initial successes, indicating a potential issue with audience retention and the need for consistent quality content to maintain viewer interest [1][2][4]. Group 1: Series Performance - The viewership for Mango TV's series has shown a significant downward trend, with the average viewership for recent shows dropping below 1 million, contrasting sharply with earlier hits like "Guo Se Fang Hua" which had 40 million [2][3]. - The series "Guo Se Fang Hua" and "Wu Fu Lin Men" were outliers, achieving high viewership, but subsequent series have failed to replicate this success, indicating a broader issue with audience engagement [4][6]. - Mango TV's strategy of relying on older inventory series has not yielded the desired results, as newer series have not performed well despite being from established directors [6][12]. Group 2: Competitive Landscape - Compared to competitors like iQIYI and Tencent Video, Mango TV's series have struggled to maintain a baseline viewership of 1 million, with most of its recent series failing to achieve this mark [4][10]. - The overall performance of Mango TV's series in the first half of the year has been below expectations, with a significant gap in viewership compared to its competitors [4][9]. Group 3: Strategic Shifts - Mango TV is shifting its focus towards increasing the quantity and quality of its series to compete more effectively in the market, as evidenced by plans to release over 20 new series [6][10]. - The company has increased its investment in original content, with a reported 12% year-on-year increase in spending on series production [10][11]. - The upcoming series and collaborations with popular variety shows are seen as potential strategies to enhance viewership and attract new subscribers [14].