Core Viewpoint - The film "Biao Ren: Wind Rises in the Desert" has generated significant discussion due to its complex actor title classifications, which may confuse audiences about the core cast [2][3]. Group 1: Actor Title Classifications - The film features a detailed classification of 30 actors into 8 categories, including "leading actor," "special performance," and "friendship guest appearance," which complicates the understanding of the main cast [2][3]. - Other films, such as "Kong Qiang," also employ intricate title classifications, leading to humorous reactions from audiences regarding the excessive variety of titles [3]. - The trend of elaborate title classifications is not limited to films; television series also exhibit similar practices, with various creative title arrangements that can confuse viewers [3][4]. Group 2: Impact of Title Classifications - The practice of title classification reflects a competitive struggle for "main character status," where actors prioritize title rankings over compensation during negotiations [4]. - The term "banwei" (番位), originating from the Japanese entertainment industry, signifies the importance of title placement in determining an actor's commercial value, which has diverged from the quality of the work itself [4]. - Historical examples demonstrate that an actor's value is not solely determined by their title; memorable performances can come from characters with less prominent roles [4][5]. Group 3: Industry Reflection - The focus on title rankings detracts from the essence of acting, where the emphasis should be on the quality of the work rather than on title competition [5]. - The industry is encouraged to shift away from these tactics and prioritize genuine storytelling and character development, allowing audiences to engage more with the narrative rather than the superficial aspects of actor titles [5].

Core Insights - The 2025 "iQIYI 717 Membership Festival" culminated in a live event called "IP Interactive Carnival," featuring over 30 popular artists and creators, redefining user-platform relationships through immersive experiences [1][2] - The event achieved a viewership of over 48 million, with more than 250 trending topics on social media, highlighting the importance of user engagement in the experience economy [2][3] User Engagement and Experience - iQIYI's 717 Membership Festival successfully catered to changing user demands by offering deep interaction and immersive participation, aligning with the shift towards online-offline integrated consumption [3][4] - The event showcased key drama trailers and invited artists to share behind-the-scenes insights, fulfilling user curiosity and enhancing engagement [4][5] Consumer Experience and Value - The festival included various promotional activities such as subscription discounts and exclusive merchandise, allowing users to connect emotionally with the content and the platform [9][11] - Users had opportunities to win tickets to scenic spots and performances, seamlessly integrating digital consumption with real-life experiences, thus redefining "membership value" [11][12] Marketing and Emotional Connection - The festival's design emphasized creating rich offline experiences and emotional connections with IPs, effectively extending user loyalty from online content to real-life interactions [13] - The immersive experience generated a strong "closed-loop effect," enhancing emotional attachment among existing members and attracting new users through social sharing [12][13]