无独有偶，电影《空枪》的宣发也堪称"文字游戏大师"，首发海报独捧朱一龙为"领衔主演"，后续官宣 阵容时却玩起了头衔创新，给檀健次安上"特别主演"，三番演员成了"特意出演"，惠英红则拿到了"亲 情出演"。网友忍不住打趣：下次是不是要有"爱情出演"了？ 电视剧演员阵容的排列套路更是五花八门。《七时吉祥》硬生生分出了"欢乐主演"和"欢乐出演"；《张 公案》将井柏然、宋威龙列为领衔主演后，又特意标注了"以姓氏拼音首字母排序"；《欢颜》的演员头 衔花哨到让人头晕，主打一个"全员神仙打架，没有二番"；更绝的是排版套路，《金吾不禁》横七竖八 的排位里藏着小心机，《风月不相关》则用空格排序暗抬演员地位……此外，还有按出道时间、地理经 纬度排序的操作，让观众不明所以。 起大漠》海报 马年正月初一即将上映的电影《镖人：风起大漠》，最近凭着一份"看不懂"的演员表赚足了话题。30位 演员被细分为8类头衔，从"领衔主演""特别演出"到"友情客串""特别友情出演"，让人眼花缭乱。这简 直像幼儿园老师给小朋友发奖状，主打一个全员优秀，至于谁是核心，反倒没人在意了。 这部由袁和平执导的影片，集结了吴京、谢霆锋、于适、陈丽君、孙艺洲、梁家辉、 ...

Core Insights - The 2025 "iQIYI 717 Membership Festival" culminated in a live event called "IP Interactive Carnival," featuring over 30 popular artists and creators, redefining user-platform relationships through immersive experiences [1][2] - The event achieved a viewership of over 48 million, with more than 250 trending topics on social media, highlighting the importance of user engagement in the experience economy [2][3] User Engagement and Experience - iQIYI's 717 Membership Festival successfully catered to changing user demands by offering deep interaction and immersive participation, aligning with the shift towards online-offline integrated consumption [3][4] - The event showcased key drama trailers and invited artists to share behind-the-scenes insights, fulfilling user curiosity and enhancing engagement [4][5] Consumer Experience and Value - The festival included various promotional activities such as subscription discounts and exclusive merchandise, allowing users to connect emotionally with the content and the platform [9][11] - Users had opportunities to win tickets to scenic spots and performances, seamlessly integrating digital consumption with real-life experiences, thus redefining "membership value" [11][12] Marketing and Emotional Connection - The festival's design emphasized creating rich offline experiences and emotional connections with IPs, effectively extending user loyalty from online content to real-life interactions [13] - The immersive experience generated a strong "closed-loop effect," enhancing emotional attachment among existing members and attracting new users through social sharing [12][13]