Core Insights - The 2025 "iQIYI 717 Membership Festival" culminated in a live event called "IP Interactive Carnival," featuring over 30 popular artists and creators, redefining user-platform relationships through immersive experiences [1][2] - The event achieved a viewership of over 48 million, with more than 250 trending topics on social media, highlighting the importance of user engagement in the experience economy [2][3] User Engagement and Experience - iQIYI's 717 Membership Festival successfully catered to changing user demands by offering deep interaction and immersive participation, aligning with the shift towards online-offline integrated consumption [3][4] - The event showcased key drama trailers and invited artists to share behind-the-scenes insights, fulfilling user curiosity and enhancing engagement [4][5] Consumer Experience and Value - The festival included various promotional activities such as subscription discounts and exclusive merchandise, allowing users to connect emotionally with the content and the platform [9][11] - Users had opportunities to win tickets to scenic spots and performances, seamlessly integrating digital consumption with real-life experiences, thus redefining "membership value" [11][12] Marketing and Emotional Connection - The festival's design emphasized creating rich offline experiences and emotional connections with IPs, effectively extending user loyalty from online content to real-life interactions [13] - The immersive experience generated a strong "closed-loop effect," enhancing emotional attachment among existing members and attracting new users through social sharing [12][13]

3.日本计划联合中韩等7国申办2046年世界杯，2018年提议曾被中国足协否定 7月18日，据咪咕体育援引日媒报道，日本计划与亚洲6国联合申办2046年世界杯，其中包括中国、韩国以 及4个东南亚国家（马来西亚、泰国、印尼、越南）。据相关人士透露，有意参与的国家将共同提出申办方 案。除了日本、韩国和中国这3个东亚国家外，还有马来西亚、泰国、印尼、越南这4个东南亚国家也将加 入这一计划。 1.华为将首次线下展出昇腾384超节点真机 2025世界人工智能大会（WAIC）将于7月26日至7月29日启幕。本次WAIC，华为将首次线下展出昇腾384超 节点真机。华为此前推出昇腾超节点技术，实现业界最大规模的384卡高速总线互联。据悉，华为本次的展 区面积超过800平方米，覆盖超过60个展点，展现昇腾软硬件能力，训推解决方案和开源软件生态。 点评：昇腾384超节点真机首秀，中国算力架构革命里程碑。 2.商务部：对美出口占出口总额比重4年下降2.7个百分点 7月18日，商务部部长王文涛在国新办新闻发布会上表示，"十四五"期间，我国外贸的韧性和抗冲击能力显 著提升。我国积极优化国际市场布局，推进多元化战略，贸易伙伴不断增加。王 ...

①【三大期指齐涨】截至发稿，道指期货涨0.08%、标普500指数期货涨0.06%、纳指期货涨0.06%。 ⑨【奈飞Q2盈利超30亿美元，同比增超40%】当地时间7月17日，视频流媒体巨头奈飞公司（Netflix） 公布最新季度财报。财报显示，该公司取得了又一个季度的稳定增长。奈飞Q2营收110.8亿美元，同比 增长16%；Q2盈利31亿美元，同比增长46%。 ⑩北京时间7月18日22:00，美国密歇根大学短期及长期通胀率预期指数发布。 免责声明：本文内容与数据仅供参考，不构成投资建议，使用前核实。据此操作，风险自担。 ②【加密货币概念股走高】加密货币概念股走高。消息面上，美国众议院以压倒性优势的赞成票通过了 有关稳定币等加密货币监管的三项立法草案。截至发稿，Circle上涨2.94%，Coinbase上涨1.89%。 ③【中概股普涨】中概股盘前普涨。截至发稿，哔哩哔哩上涨3.37%，阿里巴巴上涨2.37%，网易上涨 1.96%。 ④【H20芯片恢复对华销售，金山云涨超7%】消息面上，美国已批准对华销售英伟达H20芯片。截至发 稿，金山云上涨7.01%。 ⑤【即将发布Q2财报，嘉信理财涨超2%】消息面上，公司将 ...