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四川都江堰:文化IP赋能演艺经济,探索文商旅体融合发展新模式
Zhong Guo Fa Zhan Wang· 2025-07-23 07:34
Core Viewpoint - Dujiangyan City has achieved significant recognition in the tourism sector, being ranked among the top counties in China for comprehensive tourism strength and cultural tourism integration, attributed to its unique heritage and innovative approaches in blending culture and tourism [1][2]. Group 1: Achievements and Recognition - In June, the "National County Tourism Development Research Report 2025" highlighted Dujiangyan City as a leader across six dimensions and 32 indicators, earning it two prestigious titles [1]. - The city is recognized as a "National Comprehensive Strength Top 100 County" and "National Cultural Tourism Integration Comprehensive Competitiveness Top 100 County" [1]. Group 2: Strategies for Development - Dujiangyan City leverages its status as a "World Three Heritage City" to enhance its tourism offerings, focusing on "performance + IP" as a key strategy for cultural and tourism integration [1][2]. - The city aims to transition its tourism economy from "flow growth" to "retention value" by creating a comprehensive tourism ecosystem that caters to all demographics [1]. Group 3: Cultural and Tourism Integration - The city is actively promoting the deep integration of culture and tourism, emphasizing the importance of cultural essence, tourism as a foundation, technological empowerment, and prioritizing protection [2][5]. - Dujiangyan is developing a five-IP matrix, including "Great Heritage, Great Qingcheng, Great Irrigation Area, Great Panda, and Great Ice and Snow," to enhance its tourism brand [2]. Group 4: Innovative Projects and Collaborations - The city has initiated various projects that combine performing arts, gaming, and cultural tourism, such as collaborations with popular games and films to create themed experiences [3][6]. - A large-scale equestrian performance, "Horse Show Three Kingdoms," and a fire-themed show, "Dujiangyan Night Fire Show," have been launched to attract visitors [4][5]. Group 5: Service and Mechanism Innovation - Dujiangyan City is focusing on service integration, establishing a "full-cycle service mechanism" for tourism consumption, and forming alliances with other cultural heritage sites to create a premium tourism circuit [8]. - The city is enhancing its tourism infrastructure, including a new beverage production facility with an expected annual output value of over 2 billion yuan [8].