Core Viewpoint - Century Huatong has successfully transformed from a struggling company in the gaming industry to a leader in market capitalization within A-shares, achieving a market value of 128.8 billion yuan and surpassing 50% in overseas revenue by 2025 [1][3]. Group 1: Company Transformation - The company faced challenges in 2022, including integration issues from the acquisition of Shengda Games and intense competition from Tencent and NetEase, which held over 70% of the domestic market [1]. - The CEO, Wang Ji, has been pivotal in this transformation, increasing the mobile game revenue share from 30% to 70% since joining the company in 2014 [3]. Group 2: Global Strategy - The company prioritizes globally appealing game genres, focusing on SLG (strategy games) and casual games, while implementing localized adaptations based on regional user preferences [4]. - The strategy involves launching new products in overseas markets first to validate their effectiveness before introducing them domestically, thereby minimizing market risks [4][6]. Group 3: Market Adaptation - The company views overseas markets as a cohesive whole and adjusts its strategies based on product performance data across different regions [5]. - Local teams are established in key markets like Europe and Japan to manage community operations and user feedback, tailoring content to meet local preferences [5]. Group 4: Cost Management and Innovation - The company employs a "small cost, fast iteration" approach to test new products, relying heavily on data-driven decision-making rather than subjective judgments [7]. - This methodology has been developed over years and is considered a core competitive advantage, particularly in overseas markets [7]. Group 5: AI Integration - The company is investing in AI technology, including an automated testing platform that significantly reduces testing cycles and improves efficiency [8]. - Future developments will focus on AI-native games, evolving traditional gaming into comprehensive digital social infrastructures [9]. Group 6: Financial Position and Market Confidence - The company successfully lifted its stock delisting status in November, enhancing its funding environment and investor confidence, leading to increased trading volume and stock liquidity [10][11]. - The company plans to leverage its improved brand image to facilitate global business expansion and attract favorable partnerships [11]. Group 7: Future Goals - In the next 3 to 5 years, the company aims to compete on a global scale, moving beyond domestic gaming competition to establish a sustainable competitive advantage [12]. - The company is also exploring investments in AI, smart robotics, and chip design/storage sectors [13].

Core Insights - The 2025 Tokyo Game Show (TGS2025) showcased Century Games' efforts, highlighting their two SLG titles, "Whiteout Survival" and "Kingshot," which gained significant attention in the global market [1][11]. Market Overview - Japan's gaming market, while smaller than the US and China, is highly valuable, with a projected mobile game market revenue of $11 billion in 2025, ranking second globally [2][6]. - The average revenue per user (ARPU) in Japan is 1.8 times higher than in Europe and the US, indicating a strong willingness to pay among Japanese gamers [2]. Competitive Landscape - Japanese gaming market is dominated by local companies, with domestic IPs holding 63% market share, making it challenging for foreign products to penetrate the top rankings [7][11]. Century Games' Strategy - Century Games has successfully entered the Japanese market with "Whiteout Survival" consistently ranking in the top 20 free and top 10 grossing games [11][12]. - The company established a local team in Japan since 2019 to enhance community engagement and user feedback, moving beyond mere product exportation [13][18]. Marketing and Localization Efforts - The marketing strategy for "Whiteout Survival" included collaborations with local events and cultural elements, significantly boosting brand recognition [14][16]. - Century Games employed a comprehensive marketing approach, utilizing both online and offline channels to reach players effectively [16][18]. Future Outlook - With the ongoing demand for SLG games in Japan and the company's accumulated user data and brand reputation, Century Games is poised to expand its market share [25]. - The methodologies developed in Japan are expected to be replicable in other international markets, enhancing long-term growth potential [25][26].