Core Insights - The application of AI in the gaming industry is evolving, with significant changes occurring in game development processes rather than in consumer-facing experiences [1][2][8] - AI has become a central topic at industry forums, indicating its growing importance in the gaming sector [2][8] Group 1: AI's Role in Game Development - AI is transforming the foundational infrastructure of game development, enhancing efficiency and creativity [2][5] - Tencent's new game visual generation platform aims to increase art creation efficiency by several times [2] - Baidu's Qianfan-Video platform accelerates game content creation through AI-driven video and image generation [3] - ByteDance has integrated AI into 6-7 key workflows, improving productivity across various tasks [4] - Independent game developers report that 50% of their code is now generated by AI, showcasing its integration into the development process [5] - AI tools like Tripo have significantly reduced the time required for model generation, making it accessible for both professional and casual users [5] Group 2: Evolution of Gameplay - AI is beginning to reshape core gameplay mechanics, enhancing player interactions with non-player characters (NPCs) [9][10] - Games like "InZOI" utilize AI to create dynamic character behaviors, allowing for a more immersive experience [13][16] - AI is enabling players to interact with games through natural language, shifting from graphical interfaces to language-based interactions [18][20] - The introduction of AI-driven companions in games provides emotional support and enhances player engagement [26][28] Group 3: AI Beyond Game Mechanics - AI is also transforming the surrounding gaming experience, providing personalized support and companionship [26][28] - Products like "逗逗 AI" offer real-time assistance and emotional engagement, enhancing the overall gaming experience [28][29] - The decreasing costs of AI technology are making it increasingly essential in game development and player interaction [31]