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PTCG手游半年吸金70亿,卡牌大厂们加速“虚实结合”
3 6 Ke· 2025-05-30 00:05
Core Insights - The international gaming industry is witnessing significant revenue growth, with Hasbro's "Monopoly Go" achieving over $5 billion in revenue within 24 months, making it the fastest mobile game to reach this milestone [1][3] - The Pokémon Trading Card Game Pocket has also shown impressive performance, generating $1 billion in revenue within 204 days of its launch [1][3] Group 1: Hasbro and Pokémon - Hasbro and Mattel are planning to invest more in video game products due to the success of "Monopoly Go" and the Pokémon card game, indicating a trend of combining physical brands with virtual worlds [3] - The Pokémon Trading Card Game (PTCG) Pocket, launched by DeNA, has seen a total of 40 billion cards collected globally, with over 100 million downloads and a monthly active user base of approximately 51 million [5][7] - PTCG Pocket's revenue for the fiscal year ending March 2025 reached 28 billion yen, a 120% increase year-on-year, with operating profit of 18.6 billion yen, recovering from a loss of 200 million yen in the previous year [5] Group 2: TCG Market Dynamics - The TCG market in Japan is evolving, with new products and brands emerging, as seen in the March 2025 sales rankings where Pokémon, Duel Masters, and Yu-Gi-Oh! lead the market [4] - Bandai's "One Piece" card game achieved sales of 94.2 billion yen, a 56.22% increase, while "Dragon Ball" sales reached 29.9 billion yen, up 30% [14] - Bushiroad's TCG sales increased by 27.7% year-on-year, with successful launches of new card games like "Love Live!" and continued strong performance from established products [33][37] Group 3: Marketing and Events - PTCG Pocket is actively releasing new card packs and features, enhancing user engagement through trading options and promotional events [7][12] - Bandai is hosting global events for its card games, including tournaments and promotional activities, to maintain player interest and engagement [21][23] - Tomy has successfully launched "Disney Lorcana," which has quickly gained popularity through extensive marketing campaigns and events, including large-scale competitions [26][30]