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PTCG手游半年吸金70亿,卡牌大厂们加速“虚实结合”
3 6 Ke· 2025-05-30 00:05
Core Insights - The international gaming industry is witnessing significant revenue growth, with Hasbro's "Monopoly Go" achieving over $5 billion in revenue within 24 months, making it the fastest mobile game to reach this milestone [1][3] - The Pokémon Trading Card Game Pocket has also shown impressive performance, generating $1 billion in revenue within 204 days of its launch [1][3] Group 1: Hasbro and Pokémon - Hasbro and Mattel are planning to invest more in video game products due to the success of "Monopoly Go" and the Pokémon card game, indicating a trend of combining physical brands with virtual worlds [3] - The Pokémon Trading Card Game (PTCG) Pocket, launched by DeNA, has seen a total of 40 billion cards collected globally, with over 100 million downloads and a monthly active user base of approximately 51 million [5][7] - PTCG Pocket's revenue for the fiscal year ending March 2025 reached 28 billion yen, a 120% increase year-on-year, with operating profit of 18.6 billion yen, recovering from a loss of 200 million yen in the previous year [5] Group 2: TCG Market Dynamics - The TCG market in Japan is evolving, with new products and brands emerging, as seen in the March 2025 sales rankings where Pokémon, Duel Masters, and Yu-Gi-Oh! lead the market [4] - Bandai's "One Piece" card game achieved sales of 94.2 billion yen, a 56.22% increase, while "Dragon Ball" sales reached 29.9 billion yen, up 30% [14] - Bushiroad's TCG sales increased by 27.7% year-on-year, with successful launches of new card games like "Love Live!" and continued strong performance from established products [33][37] Group 3: Marketing and Events - PTCG Pocket is actively releasing new card packs and features, enhancing user engagement through trading options and promotional events [7][12] - Bandai is hosting global events for its card games, including tournaments and promotional activities, to maintain player interest and engagement [21][23] - Tomy has successfully launched "Disney Lorcana," which has quickly gained popularity through extensive marketing campaigns and events, including large-scale competitions [26][30]
硅谷最疯CEO:卖掉摇钱树《宝可梦GO》后,他做了什么?
创业邦· 2025-05-27 10:11
以下文章来源于福布斯 ,作者Forbes 福布斯 . 福布斯中国集团是一家集咨询、社群于一体的企业。集团秉承企业家精神和创新精神,坚持专业、公 正、创新和进取的价值观。 作者丨 Richard Nieva 翻译丨 Lemin 图源丨 Nikkei Asia 走进旧金山历史悠久的渡轮大厦内的 Niantic 总部,访客首先会被一群巨大的宝可梦毛绒玩具包围: 在阶梯式剧场般的台阶上,一只巨大的卡比兽正在角落打盹,而妙蛙种子则仿佛随时准备扑向猎物。 不远处,一脸震惊的可达鸭茫然望着远方,似乎想要看清这家公司出人意料的未来。 来源丨福布斯(ID: forbes_china ) 今年 3 月, Niantic 宣布了一则重磅消息: 根据高德纳( Gartner )的数据, 2023 年空间计算的市场规模为 1100 亿美元,到 2033 年预计将 增至 1.7 万亿美元,增长动力来自 TomTom 等地图巨头以及谷歌等传统科技巨头的定位服务。 "这是 个巨大的机会。"高德纳新兴技术团队首席分析师阮祥( Tuong Nguyen ,音译)表示。 但竞争也同样激烈。在空间 AI 领域, Niantic 面临一些强劲对手。 ...