Group 1 - Apple plans to launch a new gaming application at the upcoming WWDC 2025, aimed at enhancing the gaming experience on its devices [1] - The application will serve as a game launcher and will include features such as integrated achievements, global leaderboards, and management of game friends, similar to Microsoft's Xbox program [5] - Approximately two-thirds of Apple's App Store revenue comes from games and in-app purchases, indicating the significance of gaming in Apple's business model [5] Group 2 - Despite Apple's efforts in the gaming sector, it is not perceived as a major player in the gaming industry, with many developers and gamers still favoring Windows for high-end gaming experiences [6] - Apple has recently acquired Canadian independent game studio RAC7, marking its first foray into game content creation, which may enhance its gaming portfolio [6][8] - RAC7 is known for its creative puzzle games and has developed popular titles for Apple Arcade, indicating a strategic move by Apple to strengthen its gaming content offerings [8]

分析人士指出，苹果此举或为解决Apple Arcade内容供给瓶颈。尽管该订阅服务已上线超400款游戏，但缺乏独占大作导致用户留存率承压。通过收购工作 室，苹果可自主开发高质量独占内容，增强平台吸引力。 值得关注的是，RAC7将成为苹果首个完全控股的游戏开发团队。此前，苹果虽通过Metal图形API、游戏订阅服务及App Store生态支持第三方开发者，但未 直接参与游戏制作。此次收购后，RAC7或将开发专为Apple Silicon芯片优化的原生游戏，并探索与Apple Vision Pro、iPad等硬件的联动玩法。 行业观察家认为，苹果的入局可能重塑移动游戏市场格局。一方面，其强大的硬件整合能力与闭环生态或催生新一代游戏体验；另一方面，这也可能加剧与 微软、索尼等传统游戏厂商的竞争。市场研究机构Newzoo分析师表示："苹果拥有数亿活跃设备用户，若能持续输出优质独占内容，将显著提升其在游戏行 业的议价权。" 目前，苹果与RAC7均未披露交易金额及未来产品规划，但此次收购已被外界视为苹果加码游戏赛道的重要信号。（青山） 【环球网科技综合报道】5月28日消息，据科技媒体Digital Trends报道，苹果 ...