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苹果收购独立游戏工作室RAC7 正式进军游戏开发领域
Huan Qiu Wang· 2025-05-28 01:51
Group 1 - Apple has confirmed the acquisition of Canadian independent game studio RAC7, marking its first foray into game content creation [1][3] - RAC7 is known for its creative puzzle games, including award-winning titles like "Splitter Critters" and "Dark Echo," aligning with Apple's strategy of content differentiation [3] - The acquisition aims to address the content supply bottleneck of Apple Arcade, which, despite having over 400 games, lacks exclusive major titles that affect user retention [3] Group 2 - RAC7 will become Apple's first fully-owned game development team, allowing Apple to develop high-quality exclusive content and enhance the appeal of its platform [3] - Industry observers believe Apple's entry could reshape the mobile gaming market, leveraging its hardware integration and closed ecosystem to create new gaming experiences [4] - Analysts from Newzoo suggest that if Apple can consistently deliver quality exclusive content, it will significantly enhance its bargaining power in the gaming industry [4]