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新品+优惠双享 2025年全球首发节 国潮珠宝首发站“1主8分”联动启幕
Bei Jing Shang Bao· 2025-10-31 11:41
Core Insights - The 2025 Global Launch Festival, featuring the National Trend Jewelry Launch Station, commenced on October 31, showcasing a variety of renowned jewelry brands and traditional craftsmanship [1][3][4] Group 1: Event Overview - The event is organized by the Beijing Municipal Bureau of Commerce and the Dongcheng District People's Government, aiming to stimulate the "launch economy" with a main venue and eight sub-venues [1] - The main venue features brands like Caibai Jewelry, Chaohongji, BEAUFINA, and others, offering a blend of display, sales, and immersive consumer experiences [1][3] Group 2: Product Launches and Promotions - Participating brands introduced new product lines, including Caibai Jewelry's "Floating Light Butterfly Shadow" and "Oriental Garden" series, with discounts on gold and platinum items [3] - Chaohongji showcased a new series inspired by the Palace Museum's collection, offering various discounts on gold products [3] - BEAUFINA launched a new pearl collection with promotional pricing, while other brands like Jieshengji and Hongqiao Market presented their own unique offerings and discounts [3][4] Group 3: Cultural Heritage and Traditional Crafts - The event featured traditional craftsmanship from established brands like Wangfujing Gongmei Building and Beijing Enamel Factory, highlighting the integration of traditional techniques with modern design [4][5] - Various traditional art forms were showcased, including cloisonné, jade carving, and ivory sculpture, emphasizing the cultural significance and craftsmanship [4] Group 4: Innovative Consumer Experience - The event introduced a new consumption model combining live showcases and sales, with daily fashion shows featuring multiple brands [8] - The layout and interactive experiences aimed to create a comprehensive and engaging shopping environment for consumers [10] Group 5: Citywide Collaboration and Promotions - The festival adopted a "1 main and 8 sub" model, with various promotions across different shopping venues in Beijing, enhancing the overall consumer experience [12][13] - Participating venues offered a range of discounts and special events, creating a citywide festive atmosphere [12][13] Group 6: Future Plans and Technological Integration - Following the jewelry festival, the 2025 Global Launch Festival plans to introduce an "Intelligent Technology Launch Station" featuring AI and smart home products [16] - The festival will continue to focus on various themes, including product launches and designer showcases, to stimulate consumer engagement and economic activity [16]