Core Viewpoint - The collaboration between Douyin Life Services and the Qingdao Municipal Bureau of Commerce has successfully transformed urban cultural symbols into consumer momentum through a combination of government support, merchant cooperation, content marketing, and consumption vouchers, achieving both "traffic monetization" and "traffic retention" goals [1][2][18]. Group 1: Event Overview - The "Romantic Qingdao" initiative is a long-term city marketing IP developed by Douyin Life Services, leveraging Qingdao's unique cultural and scenic resources to redefine the city's romantic appeal [2][17]. - The campaign has led to an 18% increase in city search popularity and a 25% rise in merchant transactions during the promotion period from April 25 to June 30 [2][4]. Group 2: Marketing Strategies - Douyin Life Services utilized a four-dimensional approach combining government endorsement, merchant collaboration, consumption vouchers, and content marketing to enhance local merchants' brand image and sales performance [9][15]. - The "Graduation Song Festival" live stream achieved 1.25 billion exposures, contributing to a 15% increase in search popularity for Qingdao [4][7]. Group 3: Merchant Performance - The Qingdao Beer Museum and other local businesses saw significant increases in customer traffic and sales, with the beer museum's promotional activities leading to a 264% increase in payment GMV and a 235% increase in redemption rates [10]. - The FCM Fried Chicken restaurant implemented a high-frequency live streaming strategy, resulting in a 100% increase in live stream payment GMV in June [11]. - The Qingdao Mangrove Resort World achieved a 234.69% increase in payment GMV by effectively utilizing promotional periods and integrating platform resources [12]. Group 4: Economic Impact - The success of the "Romantic Qingdao" campaign validates the effectiveness of the model combining government policy guidance, platform traffic matching, merchant supply optimization, and user content dissemination, providing a replicable solution for sustainable urban economic growth [15][18].