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终身质保缩水成8年?一汽大众再陷权益风波 销量已创多年新低
Xin Lang Ke Ji· 2026-01-19 15:48
Core Viewpoint - The article discusses the controversy surrounding FAW-Volkswagen's sudden reduction of the lifetime warranty for its ID series electric vehicles from a lifetime guarantee to only 8 years, raising concerns among car owners about their rights and the company's transparency [1][2][4]. Group 1: Warranty Issues - Multiple FAW-Volkswagen car owners reported that their lifetime warranty for the three electric components (三电) was unexpectedly changed to 8 years, leading to fears about the company's commitment to customer rights [2][4]. - Affected customers expressed skepticism regarding the company's explanation of "data not being synchronized," as this was not a convincing reason for the sudden change in warranty terms [5][6]. - Previous incidents, such as the reduction of lifetime data usage rights to 5 years, have left customers wary of the company's reliability in maintaining promised benefits [6][5]. Group 2: Sales Performance - FAW-Volkswagen's total vehicle sales for 2025 reached 1,587,065 units, marking a 4.3% decline compared to 2024, which is the lowest sales figure in several years [11][12]. - The company has faced declining sales trends since 2020, with significant drops in 2021 and 2022, and only a brief recovery in 2023 before falling again in 2024 and 2025 [14]. - Despite the overall sales decline, the company claimed a 0.9 percentage point increase in market share for fuel vehicles, while failing to address its performance in the electric vehicle segment [15]. Group 3: Management Changes - FAW-Volkswagen recently underwent significant management changes, with new leadership aimed at addressing the company's challenges in sales and transformation towards electric vehicles [17]. - The new general manager, Dong Xiuhui, is expected to leverage his experience from FAW-Toyota to accelerate the electric and intelligent transformation of FAW-Volkswagen [17]. - The company has set ambitious sales targets, aiming for 2 million units annually over the next five years, but has consistently fallen short of this goal since 2020 [17].
终身质保“缩”成8年? 一汽大众再陷权益风波,销量已创多年新低 | 次世代车研所
Xin Lang Cai Jing· 2026-01-19 01:04
Core Viewpoint - The article discusses the concerns of FAW-Volkswagen customers regarding the sudden reduction of the lifetime warranty for the vehicle's battery, motor, and electronic control (three electric components) from a lifetime guarantee to only 8 years, raising questions about the company's integrity and customer rights [2][19]. Group 1: Customer Concerns - Multiple customers reported that their lifetime warranty for the ID series electric vehicles was inexplicably changed to 8 years, leading to fears about the company's commitment to customer rights [3][20]. - One customer highlighted that their contract promised lifetime maintenance and warranty, but the app indicated a warranty expiration in 2030, causing confusion and frustration [4][21]. - FAW-Volkswagen's customer service attributed the issue to "data not being synchronized," which did not reassure the customers given previous similar incidents [5][22]. Group 2: Historical Context - In 2024, FAW-Volkswagen had previously reduced the lifetime data plan for older customers from lifetime to 5 years, which was only restored after customer protests [7][24]. - The app has received significant criticism for its functionality, with a low rating of 2.0, indicating dissatisfaction among users compared to competitors [11][28]. Group 3: Sales Performance - FAW-Volkswagen reported a total vehicle sales of 1,587,065 units in 2025, a decline of 4.3% from 2024, marking the lowest sales in years [12][29]. - The company emphasized its growth in the fuel vehicle market, claiming a 0.9 percentage point increase in market share, while neglecting to mention its performance in the electric vehicle sector [15][32]. - The company has faced declining sales since 2020, with a notable drop in 2021 and 2022, and a brief recovery in 2023, followed by further declines in 2024 and 2025 [14][31]. Group 4: Management Changes - FAW-Volkswagen experienced significant management changes, with the appointment of Dong Xiuhui as the new general manager, who previously led successful transformations at FAW-Toyota [17][34]. - The new leadership faces the challenge of reversing the declining sales trend and achieving the ambitious target of 2 million annual sales set by the previous management [17][34].