Core Insights - The article discusses the evolving landscape of cross-border financial services in the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the increasing demand from entrepreneurs for global account management and diversified investment opportunities [1][2][4]. Group 1: Cross-Border Financial Services - Over 90% of entrepreneurs in the Greater Bay Area hold international accounts, with 81% of those without accounts planning to open one within a year, indicating a trend towards global asset allocation [4][5]. - Hong Kong remains the preferred choice for international banking services, benefiting from its status as a financial hub with advantages such as being a free port for capital, an offshore RMB center, and a robust legal system [4][5]. - The demand for integrated financial services is rising, with nearly half of the respondents considering one-stop services that combine retail banking, insurance, and investment as "very important" [5][7]. Group 2: Wealth Management Trends - A significant portion of entrepreneurs (35%) are already operating in international markets, while 49% plan to expand internationally within the next 6-12 months, with over 80% of Chinese entrepreneurs reinvesting more than 10% of their annual income across borders [6][7]. - The need for professional wealth management and investment teams is increasingly recognized, with over 20% of respondents indicating limited investment product offerings and a lack of professional support [5][6]. Group 3: Digital and Personalized Banking - The survey reveals a dual preference for digital convenience and personalized service, with 67% of respondents visiting their international bank locations more than twice a year, while 50% prioritize online banking ease [5][6]. - Standard Chartered Bank has introduced the "GBA Affluence Membership Program," which integrates financial services with lifestyle offerings, enhancing the overall customer experience [9][10]. Group 4: Future Directions - The bank aims to bridge the gap between corporate and personal financial services, launching the "Enterprise Outbound Steward" service to provide tailored solutions for both business and personal needs [7][9]. - The article emphasizes the importance of a collaborative approach in the evolving financial landscape, with Standard Chartered Bank committed to supporting entrepreneurs in navigating cross-border wealth opportunities [11].