娃哈哈的权力斗争连续剧，迎来了最重磅的一集更新： 不同于去年7月那场"以退为进"的辞呈，在执掌娃哈哈最高权柄一年多的时间里，尽管来自家族内部的反对声音从未停息，但得益于一系列削藩、集权、 改革措施，宗馥莉对于娃哈哈实际掌控能力，反而与日俱增。 也正因如此，此次辞职并没有被外界视为一种权术层面的斡旋，反而更像是新风雨来临前的"全身而退"。 有消息称表示，宗馥莉此次辞职，是因为决定全力经营自己的品牌"娃小宗"。 早在此前，宗馥莉就已陆续将娃哈哈旗下的部分员工、生产、销售渠道等资源转移至其完全掌控的宏胜集团。 除此以外，从今年2月开始，宏胜集团先后完成了"娃小宗"相关商标的密集注册、新品曝光、产线新建工作。 从父亲离世、继承更替再到家族纷争、商业布局，一路走来，宗馥莉的落子似乎从未停止，而伴随着辞呈的通过，这部昔日饮料帝国的剧集悬念，也被推 向了最高潮—— 宗馥莉的另起炉灶能否顺利？"失宗"之后的娃哈哈又将何去何从？ 1、娃哈哈还会姓"宗"吗？ 这之中，相比于仍在走注册流程，尚未完全落地的"娃小宗"，受此次辞呈事件影响最大的，无疑是经营刚有起色的娃哈哈。 2025年10月10日晚，据相关媒体报道，宗馥莉在"十一"假 ...

新京报记者 王子扬 编辑 李严 校对 赵琳 宗馥莉与娃哈哈的"缘分"走到尽头。10月10日晚间，"宗馥莉已经辞职"登上微博热搜，娃哈哈方面确认 称，宗馥莉已于9月12日向娃哈哈集团有限公司辞去公司法定代表人、董事及董事长等相关职务，并已 通过集团股东会和董事会的相关程序。（相关阅读：） 在本次辞职之前，宗馥莉于2024年7月递交了一份《致娃哈哈集团全体员工的函》，就曾提及辞职，不 过在7月22日，娃哈哈方面发布声明称，宗馥莉决定继续履行娃哈哈集团的相关管理职责。 自娃哈哈创始人宗庆后去世后，宗馥莉与娃哈哈的纠葛不断上演，其大刀阔斧的改革也引发热议。近期 由于无法使用娃哈哈的商标，宗馥莉旗下的宏胜饮料更换新品牌"娃小宗"。值得注意的是，尽管已经辞 职，但宗馥莉依旧是娃哈哈集团的重要股东。有消息称，宗馥莉此次辞职，是决定经营自己的品牌"娃 小宗"，对于该问题，娃哈哈方面尚未回应。不过，此前宗馥莉打造的KELLYONE饮料品牌已经销声匿 迹，这次的"娃小宗"能否成功，备受关注。 "娃哈哈公主"二度辞职 生于1982年的宗馥莉，曾被外界称作"娃哈哈公主"。公开资料显示，宗馥莉2004年进入食品饮料行业， 自2007年 ...

Core Viewpoint - The article discusses the ongoing power struggle within Wahaha Group, focusing on Zong Fuli's attempts to assert control over the brand and the company amidst internal conflicts and external pressures [1][11]. Group 1: Zong Fuli's Leadership and Strategy - Zong Fuli initiated a significant power play by resigning last year, which ultimately led to her becoming the chairman of Wahaha and acquiring all shares held by her father, Zong Qinghou [2][5]. - Recently, Zong Fuli has proposed to replace the iconic "Wahaha" brand with a new brand called "Wawa Xiaozong," which she controls through Hongsheng Beverage [3][4]. - The Wahaha brand is valued at over 90 billion, and changing it could erase decades of brand equity built during Zong Qinghou's era [4][5]. Group 2: Internal Conflicts and Brand Control - Zong Fuli currently holds 29.4% of Wahaha Group, while the employee stockholding committee owns 24.6%, limiting her control over the brand [5][12]. - Attempts to transfer the Wahaha trademark to a company she controls were unsuccessful, prompting her to accelerate the rebranding process [5][6]. - Zong Fuli's strategy includes phasing out Wahaha-related enterprises and promoting new brands, indicating a significant shift in the company's direction [6][7]. Group 3: Market Challenges and Dealer Resistance - The introduction of "Wawa Xiaozong" faces skepticism from dealers, with reports indicating that 99% of Wahaha dealers are unwilling to sell the new brand [8][9]. - Despite a projected revenue increase to 700 billion in 2024, dealers are under pressure to meet higher sales targets without new hit products [9][10]. - The previous brand KELLYONE, also launched by Zong Fuli, failed to gain traction, raising concerns about the viability of new brands [10][11]. Group 4: Legal and Inheritance Issues - Zong Fuli is embroiled in a legal battle over inheritance rights, which complicates her control over Wahaha Group and its assets [12][13]. - The ongoing inheritance dispute with her siblings poses a significant threat to her leadership and the company's future direction [13][14]. - The brand change may be a strategic move to mitigate the impact of these legal challenges and assert her authority [13][14].

Core Viewpoint - The recent announcement regarding the brand change from "Wahaha" to "Wawaixiong" has raised concerns among distributors and stakeholders, highlighting the complexities of brand ownership and the implications of the current shareholding structure [1][3][12]. Group 1: Brand Change Announcement - A document titled "Notice on the Communication Work of Distributors for the 2026 Sales Year" indicates that starting from the 2026 sales year, the "Wahaha" brand will be replaced by the new brand "Wawaixiong" [1]. - The document was signed by several companies under the Hongsheng Group, which is controlled by the current chairman and general manager, Zong Fuli [1][3]. - The brand change is attributed to the requirement for unanimous consent from all shareholders of Wahaha Group for the use of the "Wahaha" trademark under the current shareholding structure [3][12]. Group 2: Trademark Applications - Hongsheng Beverage Group applied for 45 "Wawaixiong" trademarks across various international categories in May 2025 [2]. Group 3: Distributor Reactions - Distributors have expressed mixed reactions to the brand change, with some showing willingness to try the new brand while others are hesitant due to lack of market recognition [6][9]. - Many distributors have not received formal notifications regarding the brand change, leading to confusion and uncertainty about future sales strategies [7][9]. Group 4: Shareholding Structure and Legal Implications - The shareholding structure of Wahaha Group includes 46% held by Hangzhou Shangcheng Wen Shang Travel Investment Holding Group, 29.4% by Zong Fuli, and 24.6% by the employee shareholding committee [13]. - The employee shareholding committee's status is complicated due to ongoing litigation regarding the 2018 stock buyback, which has not been fully resolved [13][14]. Group 5: Historical Context and Brand Management - Hongsheng Beverage Group, established in 2003, was originally a contract manufacturer for Wahaha, and has since expanded its production capabilities significantly [14]. - Previous attempts by Zong Fuli to transfer "Wahaha" trademarks to her company were halted, indicating ongoing challenges in brand management and ownership [15][16]. - The history of brand management in the beverage industry, including the case of Jianlibao, serves as a cautionary tale for Wahaha regarding brand inheritance and market positioning [20][22].

Core Viewpoint - Wahaha is planning to change its brand name to "Wah Xiaozong" starting from the 2026 sales year to ensure compliance with brand usage, which has raised concerns internally about the potential risks associated with this decision, deemed critical for the company's survival [1][4][15]. Group 1: Brand Change Decision - The decision to change the brand name is attributed to unresolved historical issues that expose the company to legal risks, necessitating this strategic shift [7][5]. - The current ownership structure complicates the use of the "Wahaha" trademark, requiring unanimous consent from all shareholders for its use [9][8]. - Previous attempts by the company's leader, Zong Fuli, to transfer the trademark to a controlled entity failed due to the need for shareholder approval [10]. Group 2: Internal Restructuring - Since Zong Fuli's appointment, the company has undergone significant restructuring, including two major rounds of personnel changes within six months, affecting numerous mid-level and senior management positions [2][17]. - In April, the company issued eight dismissal notices affecting various regional managers across multiple areas, followed by further adjustments in July [19][18]. - Reports indicate that many long-term employees are facing salary reductions and job relocations, leading to increased turnover and dissatisfaction among staff [21][20]. Group 3: Market Performance and Future Outlook - The company's sales have reportedly declined compared to previous years, raising concerns about its market position and future growth prospects [21]. - Zong Fuli has expressed a desire to own the company rather than inherit it, indicating a potential shift in strategy, but the current challenges may hinder this ambition [21].

Core Viewpoint - Wahaha is planning to change its brand name to "Wah Xiaozong" starting from the 2026 sales year due to compliance issues related to the "Wahaha" trademark, which has raised concerns internally about the potential risks associated with this decision, described as a matter of "life and death" for the company [3][9][13]. Group 1: Brand Change and Compliance Issues - The decision to change the brand name is driven by the need to address historical compliance issues and legal risks associated with the "Wahaha" trademark, which is owned by a complex shareholding structure [7][9]. - The current shareholding structure requires unanimous consent from all shareholders for the use of the "Wahaha" trademark, complicating any attempts to transfer the trademark to a different entity [9][10]. - The company has been preparing for this brand change since February 2023, with multiple trademark applications for "Wah Xiaozong" and related names filed under a company controlled by the founder's daughter, Zong Fuli [10][11]. Group 2: Internal Restructuring and Management Changes - Since Zong Fuli took over, Wahaha has undergone significant internal restructuring, including two major rounds of personnel changes within six months, affecting many mid-level managers [4][15]. - In April 2023, the company issued eight dismissal notices affecting various regional managers and departments, followed by further adjustments in July that impacted sales managers across twelve regions [15][16]. - Reports indicate that many long-term employees have faced salary reductions and job relocations, leading to increased turnover and dissatisfaction among staff [17]. Group 3: Market Performance and Future Outlook - Wahaha's sales have reportedly declined compared to previous years, raising concerns about the company's future performance amid ongoing internal challenges [17]. - Zong Fuli has expressed a desire to own and potentially acquire Wahaha, indicating a vision for revitalizing the brand, but the current situation presents significant hurdles [17].

Core Viewpoint - Wahaha is planning to change its brand name to "Wah Xiaozong" starting from the 2026 sales year to ensure compliance with brand usage, which has raised concerns internally about the decision being a "dangerous gamble" that is critical to the company's survival [2][4][12]. Brand Change Decision - The decision to change the brand name is attributed to unresolved historical issues that expose the company to legal risks, necessitating this change [6][12]. - The current ownership structure complicates the use of the "Wahaha" trademark, requiring unanimous consent from all shareholders for its use [6][12]. Internal Restructuring - Since the appointment of Zong Fuli, Wahaha has undergone significant internal reforms, including two major personnel adjustments within six months [12][14]. - In April, the company issued eight dismissal notices affecting many mid-level managers across various regions [12][14]. - In July, further adjustments were made to the sales market, resulting in the dismissal or replacement of regional managers in twelve areas [14]. Employee Impact - There have been reports of salary reductions and job relocations for many long-term employees, leading to dissatisfaction and increased turnover [16]. - Employees have experienced changes in contracts that result in lower compensation and reduced severance pay [16]. Market Performance - Wahaha's sales have reportedly declined compared to previous years, indicating potential challenges in maintaining market position amid internal and external pressures [16].

Core Viewpoint - The article discusses the strategic shift of Wahaha under the leadership of Zong Fuli, who is transitioning to a new brand "Wah Xiaozong" starting from the 2026 sales year due to legal compliance issues surrounding the use of the Wahaha brand [2][5][6]. Group 1: Brand Transition - Zong Fuli's "Zong Sheng" enterprises will officially adopt the new brand "Wah Xiaozong" from the 2026 sales quarter [2]. - The decision to change the brand is driven by the need to maintain compliance with brand usage regulations, as the current ownership structure requires unanimous consent from all shareholders to use the Wahaha trademark [6]. - The first major product under the new brand, a sugar-free oolong tea, was launched but did not perform well in the market, indicating challenges in brand recognition [12]. Group 2: Shareholder Dynamics - The largest shareholder of Wahaha is a state-owned enterprise holding 46%, while Zong Fuli holds 29.4%, complicating her ability to make unilateral decisions regarding the brand [6]. - The ongoing legal disputes with half-siblings over inheritance and trust rights have further complicated the situation for Zong Fuli, impacting her strategic plans [2][6]. Group 3: Market Position and Challenges - Wahaha's brand value is significant, with estimates around 911.87 billion yuan, making it a major player in the Chinese beverage market [9]. - Despite the brand's strength, the transition to "Wah Xiaozong" is seen as a temporary measure to address legal issues rather than a long-term strategy [10]. - The company faces challenges in rebuilding trust with distributors and reshaping consumer perceptions of the new brand [14]. Group 4: Financial Performance - Recent reports indicate a decline in Wahaha's sales, with current figures at 80% of last year's peak performance [15]. - Zong Fuli acknowledged the pressures faced by the fast-moving consumer goods industry and the need for strategic adjustments to meet performance targets [16]. - The company is focusing on core beverage operations and has begun to eliminate underperforming distributors to streamline operations [16].

Core Viewpoint - Wahaha is planning to transition to a new brand "Wah Xiaozong" starting from the 2026 sales year due to compliance issues related to the historical legacy of the brand following the founder's passing [1][8]. Brand Transition - An internal notice indicates that Wahaha will replace its brand with "Wah Xiaozong" to address compliance concerns and historical issues [1][2]. - The trademark for "Wah Xiaozong" was applied for earlier this year, alongside other names like "Wah Xiaohai" [8]. - The first product under the new brand, a sugar-free tea named "Ningxiang Oolong," was launched in May but received lukewarm market reception due to brand recognition issues [10]. Corporate Restructuring - Several Wahaha subsidiaries have undergone name changes to "Hongsheng" or "Hengfeng," indicating a shift towards a new corporate identity [4][12]. - The ownership structure of these companies has also changed, with significant shifts in shareholder control towards entities associated with Zong Fuli [6][19]. - The restructuring appears to be a strategic move by Zong Fuli to consolidate control and distance the company from past associations, particularly with Du Jianying and his family [25]. Legal and Financial Context - The changes come in the wake of ongoing legal disputes regarding inheritance and control of the company, particularly following a court ruling on asset preservation involving Zong Fuli and her siblings [6][22]. - The company has emphasized the need for compliance and risk management in its operations, indicating that the brand transition is part of a broader strategy to mitigate legal risks [8][25]. E-commerce Strategy - Wahaha has shifted its e-commerce operations, reclaiming control from previously associated entities, which is seen as a move to strengthen its online presence and brand authority [20][21]. - The new flagship store on e-commerce platforms is now fully controlled by Zong Fuli's associated companies, enhancing direct consumer engagement [21][26].

Core Viewpoint - The ongoing conflict between the siblings of the Wahaha founder, Zong Qinghou, and Zong Fuli over inheritance has roots dating back ten years, highlighting their shared experiences and challenges in the food safety sector [2] Group 1: Background and Context - Ten years ago, Zong Fuli and Zong Jichang united against common challenges, particularly rumors and food safety issues affecting Wahaha, leading Zong Qinghou to advocate for food safety reforms [2] - In 2015, Wahaha's revenue plummeted, with Zong Qinghou attributing a loss of 5 billion yuan to these rumors, which constituted about 10% of that year's revenue [2] Group 2: Education and Research - Zong Jichang studied food science at Cornell University, focusing on the impact of bioactive compounds on cancer cell proliferation, and authored a review on dietary supplement safety [3][4] - During his senior year, Zong Jichang collaborated with peers to develop a sports gel using maple syrup, enhancing its flavor and nutritional value, and named it "Untapped Potential" [4][6] Group 3: Industry Aspirations and Developments - Zong Fuli invested 70 million yuan in establishing the Fuli Food Research Institute at Zhejiang University to cultivate talent in food safety and nutrition [8] - Zong Fuli has launched her beverage brand "KELLYONE," targeting young consumers with personalized juice and zero-calorie tea products, while seeking skilled professionals in the food industry [9] Group 4: Family Dynamics and Legal Disputes - The inheritance dispute over an estimated 1.8 billion yuan trust fund has escalated, with Zong Jichang and his siblings filing lawsuits against Zong Fuli for their share of Wahaha's equity [14][20] - The siblings' educational paths have intertwined, with many graduates from Zong Fuli's funded programs attending prestigious institutions, including Cornell University, where Zong Jichang studied [9][20]