Core Insights - The "Tuike" model has emerged from the WeChat ecosystem, showcasing the power of business innovation and the interaction between technology, platform strategy, and industry ecology [1][3] Group 1: Historical Development - The term "Tuike" was first registered as a trademark by Sina in August 2009, marking the official recognition of the concept, although it remained dormant until the rise of social e-commerce [1] - In 2018, Suning launched "Suning Tuike," exploring community-driven growth, but its impact was limited due to a closed ecosystem [3] - A pivotal moment occurred on January 9, 2025, when WeChat incorporated "Tuike" into its ecosystem strategy, enhancing social distribution and creating a closed-loop for transactions [3] Group 2: Acceleration of the Model - The "Tuike" model gained momentum through the "Bite Point Conference," which began with the first conference in Hangzhou on March 3, 2025, and continued to gain traction with subsequent events in Changsha and Guangzhou [5] - WeChat established an e-commerce product department on May 14, 2025, to further accelerate the construction of the transaction ecosystem, providing robust support for the "Tuike" model [5] Group 3: Current Trends and Innovations - By mid-2025, the number of "Tuike" participants is expected to exceed ten million, with a clothing brand achieving 5 million in sales in a month through 3,000 "Tuike" agents, demonstrating the model's success [7] - The "Tuike" model is evolving from text and image distribution to short video and live streaming distribution, promoting the idea that "everyone can be a Tuike" [7] - The emergence of tools like "One-Click Tuike" has lowered the barriers for merchants to join, addressing challenges related to distribution agency binding and product promotion [7] Group 4: Timeline of Key Events - August 2009: Sina registered the "Tuike" trademark, marking the first official recognition of the concept [8] - 2018: Suning launched "Suning Tuike," forming the initial model but within a limited ecosystem [8] - January 9, 2025: WeChat's public mention of "Tuike" and the launch of the "Ten Thousand Tuike Conference" ignited industry interest [8] - March 3, 2025: The first "Ten Thousand Tuike Conference" in Hangzhou marked a milestone for the model [8] - May 14, 2025: WeChat established an e-commerce product department to enhance the transaction ecosystem [8] - May 28, 2025: The second "Tuike Conference" in Changsha further promoted platform scalability [8] - August 8, 2025: The third "Ten Thousand Tuike Conference" in Guangzhou signaled the full-scale explosion of the "Tuike" ecosystem [8]

Group 1 - The "Tuike" model, relying on the WeChat ecosystem, has evolved from conceptual inception to a mature social e-commerce model [1] - The trademark for "Tuike" was successfully registered by Sina in 2009, but the concept remained dormant until the emergence of WeChat in 2011 [3][4] - In 2018, Suning launched "Suning Tuike," testing a community-based model but remained limited to a single platform [5] Group 2 - A pivotal moment occurred on January 9, 2025, when WeChat officially recognized "Tuike" in its ecosystem strategy, and the "Ten Thousand Tuike Conference" was announced by the Fever Point Association [7] - The Fever Point Association organized multiple conferences throughout 2025, significantly raising industry awareness and engagement [7][8] - WeChat established an e-commerce product department in May 2025 to support the development of the Tuike ecosystem [9] Group 3 - By mid-2025, the number of Tuike participants is expected to exceed 10 million, indicating exponential growth [9] - A notable case highlighted a clothing brand achieving 5 million in sales through 3,000 Tuike participants, with a commission rate of 30% [10] - The Tuike model has evolved to include diverse income streams, allowing participants to earn through both product commissions and developing lower-level agents [12] Group 4 - The commercial foundation for Tuike has matured, with efficient information, logistics, and payment systems enhancing the "share-order-deliver" process [15] - The early failures of Sina and Suning were attributed to a lack of industry voice and resource integration, which the Fever Point Association has addressed through various initiatives [17] - WeChat's endorsement has provided credibility to the Tuike model, accelerating consensus within the industry [18] Group 5 - The rise of Tuike represents a convergence of technological infrastructure, platform strategy, and industry collaboration, transitioning from a niche concept to a widespread economic network [19] - The future trend indicates a shift from "traffic distribution" to "holistic co-creation" as Tuike applications and live streaming become more integrated [19]