Group 1 - The term "推客" (Tuike) emerged as a hot model in the private domain ecosystem of e-commerce in 2025, representing a culmination of over a decade of collaboration between internet giants and industry forces [1] - Sina registered the "推客" trademark on August 27, 2009, becoming the first company in China to have a legal designation for the term, laying the foundation for future developments [2][3] - In 2018, Suning launched the "Suning Tuike" platform, focusing on "self-purchase savings and promotion earnings," which served as the initial model for modern Tuike commercial practices, validating the feasibility of social promotion [2] Group 2 - 2025 marked a critical turning point for the explosion of the Tuike model, driven by two major engines: WeChat's strategic enhancement and the launch of the "沸点会" (Fengdianhui) ecosystem [5] - WeChat announced the deep integration of Tuike into its "WeChat Small Store" ecosystem on January 9, 2025, and established an e-commerce product department to strengthen transaction infrastructure [5] - The "沸点会" initiated the first Tuike conference on March 3, 2025, and set ambitious goals to launch 2,000 Tuike mini-programs and cultivate 10 million Tuike promoters by the end of the year [5] Group 3 - The explosion of the Tuike model is attributed to a synergistic effect of multiple forces, including technological infrastructure, platform strategy, and industry promotion [7] - WeChat's mature ecosystem, including mini-programs and payment systems, provided essential support for the Tuike model [7] - The success of Tuike illustrates that sustainable new business paradigms require open collaboration, robust infrastructure, and ecosystem co-construction, rather than isolated innovations [7]

Core Insights - The "Tuike" model has emerged from the WeChat ecosystem, showcasing the power of business innovation and the interaction between technology, platform strategy, and industry ecology [1][3] Group 1: Historical Development - The term "Tuike" was first registered as a trademark by Sina in August 2009, marking the official recognition of the concept, although it remained dormant until the rise of social e-commerce [1] - In 2018, Suning launched "Suning Tuike," exploring community-driven growth, but its impact was limited due to a closed ecosystem [3] - A pivotal moment occurred on January 9, 2025, when WeChat incorporated "Tuike" into its ecosystem strategy, enhancing social distribution and creating a closed-loop for transactions [3] Group 2: Acceleration of the Model - The "Tuike" model gained momentum through the "Bite Point Conference," which began with the first conference in Hangzhou on March 3, 2025, and continued to gain traction with subsequent events in Changsha and Guangzhou [5] - WeChat established an e-commerce product department on May 14, 2025, to further accelerate the construction of the transaction ecosystem, providing robust support for the "Tuike" model [5] Group 3: Current Trends and Innovations - By mid-2025, the number of "Tuike" participants is expected to exceed ten million, with a clothing brand achieving 5 million in sales in a month through 3,000 "Tuike" agents, demonstrating the model's success [7] - The "Tuike" model is evolving from text and image distribution to short video and live streaming distribution, promoting the idea that "everyone can be a Tuike" [7] - The emergence of tools like "One-Click Tuike" has lowered the barriers for merchants to join, addressing challenges related to distribution agency binding and product promotion [7] Group 4: Timeline of Key Events - August 2009: Sina registered the "Tuike" trademark, marking the first official recognition of the concept [8] - 2018: Suning launched "Suning Tuike," forming the initial model but within a limited ecosystem [8] - January 9, 2025: WeChat's public mention of "Tuike" and the launch of the "Ten Thousand Tuike Conference" ignited industry interest [8] - March 3, 2025: The first "Ten Thousand Tuike Conference" in Hangzhou marked a milestone for the model [8] - May 14, 2025: WeChat established an e-commerce product department to enhance the transaction ecosystem [8] - May 28, 2025: The second "Tuike Conference" in Changsha further promoted platform scalability [8] - August 8, 2025: The third "Ten Thousand Tuike Conference" in Guangzhou signaled the full-scale explosion of the "Tuike" ecosystem [8]