Core Insights - The article highlights the growing consumer demand for healthy and high-quality beverages, leading to the launch of 100% yellow tomato juice by the premium fruit tomato brand, Yike Da™ [1][5]. Company Overview - Yike Da™ was established in 2022 by Kaisheng Haofeng Agricultural Group Co., Ltd., focusing on providing high-standard and high-quality products to consumers [3][8]. - The brand has achieved recognition as the "national sales leader" for cherry tomatoes and 100% NFC tomato juice, certified by authoritative institutions [3]. Product Launch - The newly launched 100% NFC yellow tomato juice maintains the brand's "0 additives" principle, containing only yellow tomatoes without any added water [5]. - The product is designed to meet health-conscious consumer needs, featuring 0 added sugar, 0 fat, 0 sodium, 0 artificial flavors, and 0 preservatives, with a calorie count of approximately 75 Kcal per bottle [5][6]. Product Features - The yellow cherry tomatoes used in the juice are sourced from the company's own smart glass greenhouse, ensuring safety with 0 GMOs, 0 artificial hormones, and 0 heavy metals [6]. - Consumer feedback from a tasting event indicated that the juice has a balanced sweet and sour taste, refreshing texture, and a hint of honey flavor, with potential for significant market impact [6]. Market Strategy - The 100% NFC yellow tomato juice is now available on major e-commerce platforms such as Tmall, JD.com, Douyin, and Xiaohongshu, with plans to expand into supermarkets and other online platforms [8]. - Yike Da™ aims to leverage its proprietary raw material advantages and explore diverse product categories to enhance consumer experiences in the future [8].

Core Insights - The FBIF Food and Beverage Innovation Forum and the FBIF Food Innovation Exhibition opened in Shanghai, attracting nearly 50,000 professional visitors [1] - The brand "Yike Da™" showcased its high-quality products and engaged with consumers, highlighting its innovative offerings [1][5] Industry Overview - The FBIF Forum, established in 2014, is a significant event in the Asia-Pacific food industry, sharing successful global business cases and innovative ideas to help industry professionals identify future trends [3] - The FBIF Food Innovation Exhibition runs concurrently with the forum, providing a professional platform for food companies to showcase and exchange ideas, contributing to industry development [3] Company Highlights - "Yike Da™" has made its third appearance at the FBIF event, previously winning four awards at the 2024 FBIF Food Innovation Exhibition, including the Most Popular Consumer Award and the Food Innovation Award [3] - The brand presented a vibrant booth featuring a giant "Tomato Gate" and interactive displays, which left a strong impression on attendees [5] - New products introduced include the 100% NFC Yellow Tomato Juice, which maintains the brand's health standards with no added sugars, fats, or artificial ingredients, sourced from non-GMO and hormone-free tomatoes [5][9] Market Response - The brand's products, including cherry tomatoes and 100% NFC tomato juice, received significant attention from various retail channels, including supermarkets and convenience stores, with strong order intentions from overseas clients [7] - The products are recognized for their high standards and quality, with the cherry tomatoes and 100% NFC tomato juice achieving the top sales position nationally [7][10] - The company aims to continue expanding its market presence and product offerings, focusing on both online and offline channels to reach more consumers [9]