Core Insights - The FBIF Food Innovation Expo 2025 showcased over 700 exhibitors across various sectors, including dairy, beverages, snacks, and functional foods, covering an exhibition area of over 62,000 square meters [1][2][4] - The event attracted more than 39,000 visitors from over 6,500 companies, with over 35% of attendees being senior management [3][4] Group 1: Event Overview - The FBIF Food Innovation Expo serves as a professional platform for food companies to showcase innovations and connect with industry leaders [1] - The exhibition featured three main areas: Hall 4.2, Hall 5.2, and Hall 6.2, facilitating efficient connections across the supply chain [1][2] Group 2: Audience and Exhibitor Feedback - The audience comprised over 39,000 visitors, with 13,975 senior management personnel, accounting for 35.67% of the total [3] - Exhibitors reported high-quality interactions, with many expressing intentions to secure booths for the next year [4][5] Group 3: Media Coverage - The event received extensive media coverage, with participation from 88 mainstream and industry-specific media outlets, including major platforms like CCTV and Xinhua [7] - Influencers and bloggers shared content across social media platforms, enhancing the event's visibility [13] Group 4: Best Booth Awards - The awards recognized outstanding booth designs, with categories such as Best Overall Booth, Best Visual Impact, and Best Cultural Feature [18][19][21] - Notable winners included Yili for Best Overall Booth and Wangwang for Most Popular Booth, showcasing innovative and engaging designs [19][24] Group 5: Exclusive Activities - The event featured exclusive activities like the FBiF Channel Matching Conference and Foodtalks Salon, which facilitated networking and knowledge sharing among industry professionals [74][106] - The FBiF Channel Matching Conference attracted 1,207 suppliers, focusing on specialized content and enhanced visitor experience [74][75] Group 6: Global New Product Showcase - The FBiF Global New Product Collection highlighted over 650 innovative food products, with top selections including unique beverages and snacks that captured audience interest [140][142] - Products like the HPP Cold Brew Tea and the TAKEO Cricket Rice Cake stood out for their creativity and appeal [142][159] Group 7: Creative Packaging Showcase - The FBiF Global Creative Packaging Collection featured 160 innovative packaging designs from 30 countries, emphasizing sustainability and aesthetic appeal [162][166] - Noteworthy designs included edible packaging and unique cultural representations, attracting significant attention from attendees [166][171]

Core Insights - FBIF2025 Food and Beverage Innovation Forum and FBIF Food Innovation Exhibition will be held from May 8-10, 2025, at the National Exhibition and Convention Center in Shanghai, focusing on the theme "Steady Expansion into New Domains" [1] - The event will feature over 200 speakers and judges, 600 exhibitors, and is expected to attract more than 47,000 attendees [1] - The forum aims to address challenges faced by food companies in China, including category competition, supply chain optimization, and rapid response to channel changes [1] Industry Trends - The Chinese food industry is evolving from a manufacturing powerhouse to a brand leader, with ongoing upgrades despite market challenges [1] - Innovation is seen as a key solution to industry challenges, with discussions on various product categories such as dairy, snacks, and beverages [1][5] - The forum will also highlight the importance of local innovation tailored to Chinese consumer preferences, particularly in dairy products [5][6] Company Innovations - Fonterra's local innovation strategy focuses on aligning products with local tastes, addressing aging population needs, and expanding consumption scenarios for dairy products [5] - Wuzhou Greek Yogurt has invested over 400 million in its factory, achieving significant production capacity and market leadership in low-temperature Greek yogurt [7] - The beverage brand Qing Shang has achieved over 1.6 billion in online sales within two years by focusing on health, innovation, and consumer co-creation [8][9] Marketing and Packaging Innovations - McDonald's China emphasizes long-term engagement with consumers through social media and fan events, aiming to build a loyal customer base [18][19] - The packaging design strategy of White Elephant Food Group focuses on emotional and social language to connect with younger consumers [22] - The FBIF Wow Food Awards recognize innovative products, packaging, and marketing strategies, showcasing the industry's creative potential [34] Channel Development - The FBIF2025 will feature a significant expansion of the channel matchmaking area, facilitating connections between brands and over 100 leading channel buyers [31] - Insights from global convenience store trends highlight the importance of product innovation, technology integration, and enhanced consumer experiences [23] - TikTok's growing influence in the U.S. market reflects consumer trends towards health, customization, and cultural integration in food and beverage choices [24] Functional Ingredients and Health Trends - The rise of herbal ingredients in food products is noted, with a focus on health benefits and consumer trust [15] - The National Dairy Technology Innovation Center emphasizes the importance of deep processing technologies in the dairy industry for high-quality development [17]

Core Insights - The FBIF Food and Beverage Innovation Forum and the FBIF Food Innovation Exhibition opened in Shanghai, attracting nearly 50,000 professional visitors [1] - The brand "Yike Da™" showcased its high-quality products and engaged with consumers, highlighting its innovative offerings [1][5] Industry Overview - The FBIF Forum, established in 2014, is a significant event in the Asia-Pacific food industry, sharing successful global business cases and innovative ideas to help industry professionals identify future trends [3] - The FBIF Food Innovation Exhibition runs concurrently with the forum, providing a professional platform for food companies to showcase and exchange ideas, contributing to industry development [3] Company Highlights - "Yike Da™" has made its third appearance at the FBIF event, previously winning four awards at the 2024 FBIF Food Innovation Exhibition, including the Most Popular Consumer Award and the Food Innovation Award [3] - The brand presented a vibrant booth featuring a giant "Tomato Gate" and interactive displays, which left a strong impression on attendees [5] - New products introduced include the 100% NFC Yellow Tomato Juice, which maintains the brand's health standards with no added sugars, fats, or artificial ingredients, sourced from non-GMO and hormone-free tomatoes [5][9] Market Response - The brand's products, including cherry tomatoes and 100% NFC tomato juice, received significant attention from various retail channels, including supermarkets and convenience stores, with strong order intentions from overseas clients [7] - The products are recognized for their high standards and quality, with the cherry tomatoes and 100% NFC tomato juice achieving the top sales position nationally [7][10] - The company aims to continue expanding its market presence and product offerings, focusing on both online and offline channels to reach more consumers [9]

Group 1 - The article highlights the latest food innovations and trends, featuring various new product launches from different brands [1] - Anmuxi and Green Arrow have launched a summer limited edition of mint-flavored yogurt, which contains 7.1g of protein per 230g bottle and is priced at 10.9 yuan [4] - Good Hope Water has introduced a new mulberry water product, made with black mulberries and black goji berries, available in 500ml bottles for 5.9 yuan [5] - Yongpu has released an ice mint black coffee liquid made from 100% Arabica coffee beans, containing ≥200mg/kg of caffeine, priced at 39.9 yuan for a 175g box [8] - Hershey's and ADT have collaborated to launch anti-theft chocolate bars in Brazil, featuring a Bluetooth tracker that alerts users if the chocolate moves outside a designated range [10] - Sanquan has introduced two new Chinese-style tea dumplings: jasmine Longjing and rose black tea, each weighing 50g and sold in packs of four for 49.9 yuan [12] - Cocoa Full has launched three new tea beverages: double pomelo Tieguanyin, orange small osmanthus, and guava lemon green tea, each containing ≥15% juice and priced at 44.9 yuan for a pack of nine [14] - Joyoung has released two new soy milk tea flavors: kirin watermelon and domineering durian, each with approximately 87kcal per serving and priced at 39.9 yuan for a box [17] - Weidong and Wufangzhai have collaborated to launch a Dragon Boat Festival gift box containing spicy meat dumplings and konjac dumplings [18] - Kraft Heinz has introduced Lunchables PB&J sandwiches in the U.S., designed for easy consumption without thawing or heating, priced at $2.49 [20] - Stella Rosa has launched a new watermelon and chili-flavored wine, made from 95% white Moscato grapes, priced at $11.99 [21]

300+ 品牌展商， 2000+ 创新产品，寻找爆品脉络，打造《 全球食品爆品手册 》 （38个案例） 、 《 2025年度食品爆品与创新产品手册-渠道商选品目录 》 （300+品牌和1000+产品） 。FBIF食品 创新展 All in 创新 ，用前沿产品与卓越品质，助力渠道伙伴精准选品。 专业观众可扫码注册观展票 ，与品牌面对面深度沟通。现场还可领取 2本FBIF小蓝书、1本FBIF小采书 纸质版手册 ，每日发布数量有限，先到先得。 （注：观展票不包含论坛、赛事、渠道对接会权益） FBIF食品创新展2025 · 精彩亮点一览 展会现场 ： 1、 300+品牌展商 产品展出，覆盖14大品类方向 2、 2000+全球新品 ，直击未来市场风口 3、FBIF Wow食品创新奖 3大赛道 获奖产品集中亮相 4、FBIF小蓝书·全球版 《全球食品爆品手册》 （纸质版） ，精选 20个国际爆品案例 5、FBIF小蓝书·国内版 《2025食品爆品与创新产品手册》 （纸质版） ，收录 700+优质产品 6、FBIF小采书 《FBIF供应链采购指南：代工、配料、包装采购目录》 （纸质版），收录 200+供应 链 企业 7、F ...

我们每周为你收罗来自全球最具创新的食品，了解最新食品创新动态和趋势，请关 注每周日发布的 【FBIF创新周报】！ 本周创新看点 1、安慕希上新蛋白酸奶 安慕希上新蛋白酸奶 2、食验室×光与夜之恋联动上新 3、吾岛藻蓝蛋白椰子风味希腊酸奶上架盒马 4、正官庄红参能量风味饮料"嗷嗷元饮"上市 5、绿箭x安慕希上新清新酸奶味薄荷糖 6、海河乳品推出奶冰系列冰棍 7、格力高扁桃仁效果大红袍茶味上新 8、三得利推出无酒精起泡葡萄酒 9、龟甲万推出咸焦糖豆奶和巧克力薄荷豆奶 10、山森推出GABA100睡活醋饮直饮型 近日， 安慕希 推出新品：蛋白酸奶 。 据品牌介绍，在营养方面，新品添加乳清蛋白粉，一包蛋白质含量为 5.4g，同时添加益生元低聚半乳 糖，添加量为2.5%。该产品蔗糖添加量为4%，相比于PET安慕希希腊风味酸奶原味蔗糖添加量 （8.5%）减少50%以上。此外，产品每100g含4g脂肪与95mg钙。在包装上，该产品采用150g便携 包装设计，便于携带。 目前，新品已上线安慕希天猫旗舰店，产品规格为 150g/包，参考售价55元/10包。 新闻来源：小红书 @安慕希 原文链接： https://t.hk.uy ...

FBIF食品创新展（FBIF超级选品会） 将于 2025年5月8-10日 在国家会展中心（上海）举办！ 微信号：lovelyFBIFer1 添加时请备注"公司 姓名 职位" 600+ 展商将参展，涵盖乳品、饮料、零食、酒、方便食品、功能性食品、调味品等品牌方，以及配 料、代工、包装、设备、设计、营销等企业。 本文将介绍 FBIF2025展商名录-综合 （更新于2025.4.25）。三全食品、松鲜鲜、轻上、四只猫咖 啡、椰满满、小白心里软等企业已确认参加FBIF食品创新展 2025！ FBIF2025报名可添加以下二维码进行咨询。 【报名联系Carrie 】 FBIF2025 平面图 往届展览现场 展商名录 温馨提示： 以下信息收集截止时间为2025年4月25日。该名录仍将持续更新。 （一）品牌方 | 公司名称 | 展位号 | | --- | --- | | 中宁枸杞 | B201 | | 可漾 | F102 | | 蓝河 | F403 | | 熟记于心 | D810 | | 宇治森林抹茶 | E508 | | 好欢螺 | B506 | | 卧龙神厨 | C404 | | 好哩 | C504 | | 百菲酪 | ...

扫码注册FBIF2025观展票 *限食品行业相关从业者,不含论坛 2展区 6.2属区 FB!F 食品创新展 4.2H | 5.2H | 6.2H BiF 全球创意包装作品 BF 渠道对接 v 观众入口 西登录厅 观众入口 独家策划内容 ♀ FBIF2025食品饮料创新论坛 *注: FBIF2025论坛为FBIF食品创新展同期的高峰论坛,需单独购买论坛票进入。 在存量博弈下. 如何打造现象级爆品?渠道碎片化加速. 如何优化 布局,打通全链路?中国食品品牌出海进程加速,如何精准布局, 抢占增长红利?面对不确定性,高增长品牌又是如何保持领先、穿 越周期? 以"稳拓新域"为主题, FBIF2025论坛由全体大会及八大平行分论 坛构成。 FBJF 2025 食品饮料创新论坛 2025年5月8-10日 | 国家会展中心 FBIF 食品创新展(FBIF 超级选品会)(同期举行) FBIF食品创新展 (FBIF超级选品会) 将于2025年5月8-10日在国 家会展中心(上海)举办!展商覆盖乳品、饮料、零食、酒、方便食 品、调味品、功能性食品等食品饮料品类、国内外领先和新锐企业 将云集FBIF食品创新展,600+展商将参展。 ...