Core Insights - The first specialized plan for the digital advertising industry in China, titled "Beijing Chaoyang District Digital Advertising Industry Development Three-Year Action Plan (2025-2027)," has been officially released, aiming to build a comprehensive digital advertising ecosystem in Chaoyang District [1][2] Group 1: Development Strategy - The plan focuses on a "1234" development strategy, which includes "one core, two key elements, three-layer circulation, and four engines," outlining tasks, responsibilities, and support measures to establish Chaoyang as a national leader in the digital advertising industry by 2027 [1] - In the first quarter of this year, the advertising industry in Chaoyang generated revenue of 36.5 billion yuan, marking a 31% year-on-year increase, significantly contributing to a 10 percentage point growth in the city's overall advertising sector [1] Group 2: Service Platforms - Seven major service platforms will be established, including a government service platform for streamlined administrative processes, an enterprise incubation platform to attract talent and innovative projects, and a smart marketing platform leveraging big data and AI for targeted customer engagement [1][2] - Other platforms include a compliance consulting platform for regulatory training, a financial services platform to support funding needs, a public technology sharing platform to reduce production costs, and a school-enterprise collaboration platform to cultivate skilled professionals [2] Group 3: Industry Upgrading - The plan emphasizes upgrading the industry chain by focusing on core aspects such as creative planning, design, media placement, and performance monitoring, while encouraging increased R&D investment and the application of technologies like big data, AI, and blockchain [2] - Chaoyang District will promote technology innovation and application scenarios to enhance the precision and effectiveness of advertising [2] Group 4: International Development - The district aims to participate in the formulation of international standards to enhance its influence in the global digital advertising sector, supporting local companies in attending international exhibitions and forums to foster collaboration [3] - Efforts will be made to improve the international operational capabilities of digital advertising firms through talent recruitment, training, and continuing education [3]