Core Insights - In the first half of this year, the advertising industry in Chaoyang District generated revenue of 74.902 billion yuan, representing a year-on-year growth of 27%, contributing over 90% to the city's incremental growth [1] Industry Overview - Chaoyang District currently has 727 registered advertising companies, accounting for over 60% of the total in the city, including branches of international 4A advertising firms such as Publicis and Dentsu, as well as leading local companies like BlueFocus, Douyin Engine, and New Media Star [1] Policy Initiatives - In April, Chaoyang District introduced the first district-level digital advertising industry special plan in the country, titled "Beijing Chaoyang District Digital Advertising Industry Development Three-Year Action Plan (2025-2027)" [1] - In July, the Chaoyang District Digital Advertising Industrial Park was officially established, further consolidating the industry [1] - In the same month, the district upgraded its industrial policies by introducing 12 special policies related to business economy and high-tech sectors, with a total budget support of 1.5 billion yuan [1] Financial Support Measures - To address the financing challenges faced by advertising companies, the district has innovatively created a financial service matrix and organized connections between banks and enterprises, encouraging financial institutions to develop flexible financing policies and provide diverse financing channels and innovative financial products to meet the needs of advertising companies at different scales and development stages [1]

Core Insights - The advertising industry in Chaoyang District has shown strong growth in the first half of the year, with revenue reaching 74.902 billion yuan, a year-on-year increase of 27% [1] - Chaoyang District has over 727 registered advertising companies, accounting for more than 60% of the total in the city, maintaining its position as the leading district in Beijing [1] Group 1: Industry Development - Chaoyang District is focusing on creating a digital advertising industry hub, attracting both international and local leading companies such as Publicis, Dentsu, BlueFocus, and Kuaishou [1] - The district has introduced the first district-level digital advertising industry special plan in the country, titled "Chaoyang District Digital Advertising Industry Development Three-Year Action Plan (2025-2027)," which outlines a "1234" development path [1] Group 2: Policy and Financial Support - The establishment of the digital advertising industry park in July marks a new phase in the district's industrial cluster development, emphasizing digital transformation [3] - Continuous upgrades in policy support and financial investment are being implemented to meet the development needs of advertising companies [3]

在优化发展环境方面，朝阳区将制定出台促进数字广告产业发展的政策，发挥好北京广告行业协会作 用，强化行业自律，规范市场秩序，营造良好的产业发展氛围。 在推动产业国际化发展方面，朝阳区将积极参与国际标准制定，提升国际数字广告领域话语权。支持数 字广告企业参加国际广告展会、论坛等活动，加强与国际广告企业交流合作。通过强化专业人才引进、 培训与继续教育，提高企业的国际化运营能力，推动数字广告企业走向国际市场，拓展国际业务。 合规咨询平台积极对接政府及行业协会资源，定期开展合规培训，助力企业合规经营；金融服务平台推 动专项融资政策，保障企业资金需求；公共技术共享平台提供数字广告制作技术设备的共享服务，降低 企业制作成本；校企产学研共创平台深化合作，培育高素质专业人才，为产业发展注入智力支持。 在产业链升级方面，朝阳区围绕创意策划、设计制作、媒体投放、效果监测等数字广告业核心环节，引 入专业数据管理平台企业，培育引进数字广告龙头企业。鼓励企业加大研发投入，推动大数据、人工智 能、区块链等技术在数字广告领域的深度应用，助力传统广告企业向数字广告的转型升级。 同时，朝阳区加强并推动技术创新应用场景示范，为新技术的应用提供实践 ...