Core Insights - JD's discount supermarket opened its first store in Anhui, attracting significant consumer interest and setting a new sales record for single-day supermarket openings in the region [1][16] - The store's core philosophy is "Everyday Low Prices, Just Pay for Value," leveraging JD's strong supply chain capabilities to offer competitive pricing [1][10] Customer Engagement - Long queues formed before the store opened, indicating high consumer anticipation, and the store experienced peak customer traffic immediately after opening [3] - The vibrant atmosphere and high foot traffic demonstrated JD's strong brand appeal and market attraction [3] Sales Performance - Key products sold out quickly, including over 38,000 fresh eggs, showcasing consumer demand for high-quality goods [5] - The meat section was particularly popular, with nearly 1,000 pounds of various pork cuts sold, reflecting JD's competitive pricing and supply chain efficiency [8] Supply Chain and Pricing Strategy - The store utilizes a self-built warehouse of 14,000 square meters to ensure efficient replenishment and fresh product availability within a 25-kilometer radius [10] - By adopting a "direct sourcing + factory supply" model, JD reduces intermediary costs, translating to tangible price advantages for consumers [10] Product Range and Local Integration - JD's private label products performed exceptionally well, with top-selling items including affordable noodles and snacks, reinforcing the brand's commitment to quality at low prices [12] - The store also incorporated local specialties, enhancing emotional connection with local consumers and improving customer satisfaction [14] Future Expansion Plans - Following the successful launch in Anhui, JD plans to expand its discount supermarket model to more cities, aiming to drive regional consumption upgrades and healthy retail ecosystem development [16]

需求。 "听说京东折扣超市开到了家附近，特意过来看看。"50多岁的陈阿姨家住宿迁宿豫区，不久前，她从新 闻上看到，11月26日京东折扣超市宿豫庐山城市之家店开业，便约上朋友一块逛逛。 开业当天，只见现场挤满了慕名而来的顾客，超市里宽敞明亮，货架上商品琳琅满目，"好多东西都蛮 便宜的，而且很新鲜"，陈阿姨看得应接不暇，"我买了牛肉、萝卜、鸡蛋还有牛奶，以后买菜更方便 了！" 作为全国首家大型折扣超市业态，京东折扣超市自今年8月亮相河北涿州后，持续拓展线下布局，凭借 又好又便宜的商品和优质便捷的服务，收获大量消费者好评。作为京东折扣超市在宿迁的第5家门店， 宿豫庐山城市之家店的开业，标志着宿迁"三县两区"全域覆盖落地完成，宿豫区市民从此无需跨区奔 波，在家门口就能享受到轻松便捷的购物体验。 此次新开的庐山城市之家店，营业面积约5000平方米，首次采用双层卖场设计：一层涵盖酒水饮料、休 闲零食、洗化用品等日常快消品；二层汇聚了生鲜蔬果、肉品水产、热食加工和烘焙等美食。超5000款 精选商品，价格普遍低于市场常规售价，全面满足消费者家庭日常、周末扫货、节日聚餐等一站式购物 业内人士指出，京东折扣超市宿豫店的开业，不仅 ...