为满足中秋家宴的饮品需求，京东七鲜自有品牌饮品销量迎来爆发式增长。其中，七鲜NFC鲜榨果汁凭 借无添加、口感纯正的特点，成为家庭聚餐的首选饮品，东哥同款的七鲜自有品牌皮尔森原浆啤酒也受 到不少消费者喜爱，麦芽香气浓郁，度数适中，适合家人朋友小酌。 国产大闸蟹也进入销售旺季，阳澄湖大闸蟹新鲜上市，京东七鲜通过与产地直连，挑选膏满黄肥的阳澄 湖大闸蟹，满足消费者对中秋应季食材的需求。与此同时，梭子蟹、海白虾、龙胆石斑鱼等鲜活海产也 是家宴食材的热门之选。不少消费者表示，七鲜的水产新鲜度有保障，而且工作人员可提供宰杀、处理 等贴心服务，省去了回家处理食材的麻烦。 秋天是瓜果飘香的季节，中秋家宴的餐桌自然少不了新鲜果蔬的点缀。京东七鲜特地推出众多时令水果 礼盒，还享受2件88折的优惠。不仅有清甜多汁、肉质细腻的人参果，有晒足2000小时以上充足日照、 颗颗饱满爆汁的突尼斯软籽石榴，还有寓意"平安"，浓香四溢、脆粉两吃的花牛苹果，以及从舌尖甜入 心窝的双色密语葡提组合等。 中秋佳节，阖家围坐共享家宴，是国人刻在骨子里的团圆仪式。随着中秋脚步日益临近，消费者筹备团 圆家宴的热情持续攀升，京东七鲜凭借众多源头直采、产地直供 ...

Core Insights - The article highlights the increasing consumer enthusiasm for preparing family reunion dinners during the Mid-Autumn Festival, with a significant rise in demand for high-quality ingredients from JD's 7Fresh [1][9] - Various categories, including traditional mooncake gift boxes, fresh seafood, seasonal fruits and vegetables, and private label beverages, are experiencing rapid sales growth [1][5] Fresh Seafood and Seasonal Fruits - Fresh seafood, such as small blue lobsters, Boston lobsters, and king crabs, are becoming popular choices for family dinners, with JD 7Fresh ensuring freshness through direct sourcing [3] - Seasonal fruits are also in high demand, with JD 7Fresh offering various fruit gift boxes and discounts, featuring products like jujubes and pomegranates, all sourced through direct procurement to maintain freshness [5] Beverages and Gift Boxes - The sales of 7Fresh's private label beverages, particularly NFC fresh juice and craft beer, have surged, catering to family gatherings [7] - In the gift market, traditional mooncake gift boxes and themed gift sets are performing well, appealing to both corporate buyers and younger consumers [9] Supply Chain and Shopping Experience - To ensure high-quality food supply for the Mid-Autumn Festival, 7Fresh has enhanced supply chain efficiency through direct sourcing and digital inventory management [9] - Consumers can enjoy a convenient shopping experience with options for quick delivery through the JD app, making 7Fresh a preferred platform for family reunion dinner ingredients [9]