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爱婴室:与万代南梦宫达成深度合作 未来3年规划以每年3-5家速度推进全国布局
Quan Jing Wang· 2025-06-06 11:24
Core Viewpoint - The company has established a strategic partnership with Bandai Namco, leading to significant expansions in retail and IP collaboration, particularly in the collectible toy market [1]. Group 1: Strategic Partnerships and Expansions - The company announced a deep strategic cooperation with Bandai Namco, leveraging the success of the Gundam pop-up store in Changsha in April 2024 [1]. - In December 2024, the company obtained distribution rights for Bandai Namco's Gundam base and related merchandise, opening the first Gundam base in Jiangsu [1]. - The company plans to open China's first Bandai model store in March 2025, featuring popular IPs such as Gundam, Pokémon, and Doraemon [1]. Group 2: Business Performance and Growth Strategy - The company achieved a breakthrough in cross-industry collaboration in 2024, expanding into the trendy toy consumption sector [1]. - The company will implement a dual-track expansion strategy focusing on "core regional cities + key business districts," with initial plans to enter high-quality commercial spaces in Changsha [1]. - Over the next three years, the company aims to expand its national presence at a rate of 3-5 new stores annually, enhancing store profitability through digital operations and limited product strategies [1]. Group 3: Revenue Performance of Gundam Base Stores - The Suzhou Gundam base store, which opened in December 2024, has exceeded expectations in its first five months of operation [2]. - The store achieved industry benchmark levels in single-store sales efficiency and demonstrated high member repurchase rates, indicating strong IP loyalty [2]. - The store has already reached profitability in its first quarter of operation [2].