Core Viewpoint - The company has established a strategic partnership with Bandai Namco, leading to significant expansions in retail and IP collaboration, particularly in the collectible toy market [1]. Group 1: Strategic Partnerships and Expansions - The company announced a deep strategic cooperation with Bandai Namco, leveraging the success of the Gundam pop-up store in Changsha in April 2024 [1]. - In December 2024, the company obtained distribution rights for Bandai Namco's Gundam base and related merchandise, opening the first Gundam base in Jiangsu [1]. - The company plans to open China's first Bandai model store in March 2025, featuring popular IPs such as Gundam, Pokémon, and Doraemon [1]. Group 2: Business Performance and Growth Strategy - The company achieved a breakthrough in cross-industry collaboration in 2024, expanding into the trendy toy consumption sector [1]. - The company will implement a dual-track expansion strategy focusing on "core regional cities + key business districts," with initial plans to enter high-quality commercial spaces in Changsha [1]. - Over the next three years, the company aims to expand its national presence at a rate of 3-5 new stores annually, enhancing store profitability through digital operations and limited product strategies [1]. Group 3: Revenue Performance of Gundam Base Stores - The Suzhou Gundam base store, which opened in December 2024, has exceeded expectations in its first five months of operation [2]. - The store achieved industry benchmark levels in single-store sales efficiency and demonstrated high member repurchase rates, indicating strong IP loyalty [2]. - The store has already reached profitability in its first quarter of operation [2].

Core Viewpoint - The company reported a steady growth in Q1 2025, with revenue and net profit showing positive year-on-year changes, driven by improvements in offline channels and strong performance in specific product categories [1][2]. Financial Performance - Q1 2025 revenue reached 860 million yuan, a year-on-year increase of 6.6% - Net profit attributable to shareholders was 7 million yuan, up 6.1% year-on-year - Non-recurring net profit was 3 million yuan, reflecting a 16.4% increase year-on-year [1] Business Segments - Offline store revenue was 620 million yuan, growing 5.6% year-on-year - E-commerce revenue reached 180 million yuan, with a year-on-year increase of 13.5% - Supplier services revenue was 40 million yuan, down 4.8% year-on-year - The number of offline stores increased by 11 to 472, with same-store sales growing by 3.3% [1] Product Performance - Milk powder revenue was 530 million yuan, up 10.9% year-on-year - Food revenue reached 80 million yuan, increasing by 7.6% - Supplies revenue was 130 million yuan, down 1.6% - Cotton spinning and toy revenues decreased by 7.7% and increased by 16.0%, respectively [1] Profitability and Cost Management - Gross margin declined by 1.1 percentage points to 23.8%, primarily due to the lower-margin online channel and increased milk powder sales - Sales, management, and financial expense ratios were 19.1%, 3.1%, and 0.7%, respectively, showing improvements year-on-year - Net profit margin remained stable at 0.8% [2] Strategic Partnerships - The company partnered with Bandai Namco to create new growth opportunities, opening the first Gundam Base in Suzhou in 2024 - Plans to open 9-10 Gundam Base stores in high-tier cities over the next three years, with three new stores expected this year - The first Bandai model shop opened in March 2025, with strong potential for nationwide expansion [2] Investment Outlook - The company is expected to return to an expansion phase in 2025, with a projected net increase of about 50 stores - Profit forecasts for 2025 and 2026 are 140 million yuan and 180 million yuan, respectively, maintaining a strong buy recommendation [3]