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万科冰雪梦碎
Hu Xiu· 2025-09-01 01:59
Core Viewpoint - Vanke continues its "slimming" plan by divesting its ice and snow business, which was once highly anticipated [1] Group 1: Transaction Details - On August 26, Hong Kong Travel signed a share transfer agreement with Vanke's subsidiaries to acquire 75% of Jilin Songhua Lake International Resort Development Co., Ltd. and Beijing Vanke Ice and Snow Sports Co., Ltd. [2] - The transaction includes two core assets: the heavy asset Songhua Lake Resort and the light asset Vanke Ice and Snow management platform [4] - The Songhua Lake Resort, located in Jilin Province, covers an area of 220 hectares, has 50 ski trails totaling 55 kilometers, and can accommodate 15,000 visitors daily [4] Group 2: Background of Vanke's Ice and Snow Business - Vanke's involvement in the ice and snow industry began in 2011, with the official operation starting in 2015 when the Songhua Lake Ski Resort opened [5] - The ice and snow division was established in 2017, aiming to capitalize on the booming ice and snow industry following Beijing's successful bid for the 2022 Winter Olympics [6][7] - However, the ice and snow industry is characterized by high investment, long cycles, and slow returns, leading Vanke to subsidize its ski resorts and related assets through real estate sales [8][10] Group 3: Financial Performance and Strategic Shift - In 2020, Vanke's ice and snow business accounted for only 1.03% of the group's total revenue, prompting the company to dissolve its independent ice and snow division [11] - Vanke reported a loss of 49.48 billion yuan in 2024, facing increasing liquidity pressure and a concentrated debt repayment [13] - In response, Vanke announced a comprehensive "slimming" plan to gradually exit non-core businesses, including the ice and snow sector [14][15] Group 4: Hong Kong Travel's Entry - Hong Kong Travel, established in 1992, is a significant player in tourism investment and operations [16][17] - The acquisition of Vanke's ice and snow assets marks a strategic expansion into the ice and snow tourism sector, which Hong Kong Travel has previously lacked [21] - Post-acquisition, Hong Kong Travel plans to enhance the Songhua Lake Resort by expanding ski trails and updating equipment [23] Group 5: Industry Trends - Vanke's divestment of its ice and snow business reflects a broader trend of real estate companies retreating from the cultural tourism sector amid industry adjustments [24] - Major players like Evergrande and Wanda have also been divesting cultural tourism assets to alleviate liquidity pressures [26] - The shift in ownership towards state-owned enterprises and specialized tourism operators indicates a transition from real estate-driven models to professional operational approaches in the industry [27][28]
万科冰雪梦碎,“文旅+地产”模式面临终局?
Xin Lang Cai Jing· 2025-08-31 14:19
Core Viewpoint - Vanke continues its "slimming" plan by divesting its ice and snow business, with Hong Kong Travel Group acquiring a 75% stake in two of Vanke's subsidiaries related to the ice and snow sector [1][10]. Group 1: Transaction Details - The transaction involves two core assets: the heavy asset Songhua Lake Resort and the light asset Wan Ice and Snow management platform [3]. - Songhua Lake Resort, located in Jilin Province, covers an area of 220 hectares, features 50 ski trails totaling 55 kilometers, and has a daily reception capacity of 15,000 visitors [3]. - Wan Ice and Snow Company manages seven ski resorts for the 2024-2025 season, operating 115 ski trails over 390 hectares, with an annual visitor capacity of nearly 2 million [3]. Group 2: Historical Context - Vanke's involvement in the ice and snow business began in 2011, with significant operations starting in 2015 when the Songhua Lake Ski Resort opened [4]. - The ice and snow division was established in 2017, aiming to capitalize on the booming ice and snow industry following China's successful bid for the 2022 Winter Olympics [4][5]. Group 3: Financial Performance and Challenges - The ice and snow industry is characterized by high investment, long cycles, and slow returns, leading Vanke to rely on real estate to subsidize its ski resorts and related assets [7]. - In the 2016-2017 season, Songhua Lake generated revenue of 110 million yuan, while real estate sales exceeded 300 million yuan, indicating a reliance on real estate for profitability [8]. - By 2020, Vanke's ice and snow business accounted for only 1.03% of total revenue, prompting the company to dissolve its independent ice and snow division [8]. Group 4: Industry Trends - The divestment of Vanke's ice and snow business reflects a broader trend in the real estate sector, where companies are retreating from the cultural tourism segment amid deep industry adjustments [16]. - Major real estate firms, including Evergrande and Wanda, have been selling off cultural tourism assets to alleviate liquidity pressures, with state-owned enterprises becoming the primary acquirers of these assets [17][18].