冰雪业务

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万科冰雪梦碎
Hu Xiu· 2025-09-01 01:59
万科的"瘦身"计划仍在继续,这一次轮到曾被寄予厚望的冰雪业务。 8月26日,香港中旅分别与万科旗下的长春万科和万科酒管及相关方签订股权转让协议,收购吉林松花湖 国际度假区开发有限公司和北京万冰雪体育有限公司的75%股权。 万科的冰雪故事始于2011年对吉林松花湖项目的初步考察,真正的运作起来在2015年的吉林松花湖滑雪 场开业。 2017年,万科组建冰雪事业部,由集团元老丁长峰执掌,将其与商业地产、长租公寓并列为核心新业 务。运营万科三大雪场项目,包括吉林松花湖度假区(自持)、北京石京龙滑雪场(自持)、北大壶滑 雪度假区(轻资产管理输出)。 这一布局也基于当时的时代背景,北京成功申办2022年冬奥会,国家提出"三亿人上冰雪"的目标,冰雪 产业年增速超过30%,迎来了前所未有的黄金发展期。 "现在交易已经基本完成了,但具体交易数额还未对外公布",业内知情人士向智通财经透露。 据悉,本次交易主要包含两大核心资产,重资产的松花湖度假区和轻资产的万冰雪管理平台。 松花湖度假区坐落于吉林省吉林市丰满区,地处北纬43度"冰雪黄金纬度带",占地面积220公顷,拥有50 条雪道,总长度达55公里,日接待能力1.5万人次。度假 ...
万科冰雪梦碎,“文旅+地产”模式面临终局?
Xin Lang Cai Jing· 2025-08-31 14:19
智通财经记者 | 王妤涵 万科的"瘦身"计划仍在继续,这一次轮到曾被寄予厚望的冰雪业务。 8月26日,香港中旅分别与万科旗下的长春万科和万科酒管及相关方签订股权转让协议,收购吉林松花湖国际度假区开发有限公司和北京万冰雪体育有限公 司的75%股权。 "现在交易已经基本完成了,但具体交易数额还未对外公布",业内知情人士向智通财经透露。 据悉,本次交易主要包含两大核心资产,重资产的松花湖度假区和轻资产的万冰雪管理平台。 松花湖度假区坐落于吉林省吉林市丰满区,地处北纬43度"冰雪黄金纬度带",占地面积220公顷,拥有50条雪道,总长度达55公里,日接待能力1.5万人次。 度假区内还配套了包括西武王子大饭店、瞻云Salomon酒店及商业街区,已获得国家级4A景区、国家级滑雪旅游度假地等多项资质认证。 万冰雪公司作为轻资产运营平台,业务覆盖雪场开发策划、建设咨询、运营管理等全流程服务。2024-2025雪季,该公司参与管理7家滑雪度假区,运营雪道 115条,滑雪面积390公顷,年接待游客近200万人次。 十年冰雪梦 万科的冰雪故事始于2011年对吉林松花湖项目的初步考察,真正的运作起来在2015年的吉林松花湖滑雪场开业。 ...
万科再“瘦身”,转让冰雪业务予中旅国际
Feng Huang Wang· 2025-08-29 03:23
Core Viewpoint - Vanke has transferred its ice and snow-related business to China Travel International, indicating a strategic shift in its asset management and operational focus [1][3]. Group 1: Business Transfer Details - China Travel International, in collaboration with China Travel Capital and Jilin Province Travel Control Group, has acquired 75% stakes in Jilin Songhua Lake International Resort Development Co., Ltd. and Beijing Wanbingxue Sports Co., Ltd. from Vanke [1]. - The Songhua Lake project, located in a prime skiing area, features 220 hectares of skiing terrain with 50 ski trails totaling 55 kilometers, capable of accommodating 15,000 skiers simultaneously [1]. - The project has been recognized as a national-level 4A scenic area and a national-level ski tourism resort, attracting nearly 2 million visitors annually during the 2024-2025 ski season [1][2]. Group 2: Vanke's Strategic Shift - Vanke is undergoing a "body slimming" initiative, focusing on revitalizing its assets and improving cash flow, as the company has accumulated resources that are difficult to liquidate in the short term [3][4]. - The company has completed several asset sales this year, including commercial properties in Beijing and Shanghai, with a total transaction value of 6.43 billion yuan [4]. - Vanke has successfully revitalized 64 projects this year, generating approximately 22.6 billion yuan in new sales through asset optimization [4]. Group 3: Organizational Restructuring - Vanke is optimizing its governance structure to align with its new strategic planning, categorizing its operations into "Group Headquarters," "Regional Companies," and "Business Units" [5][6]. - The "Group Headquarters" will focus on risk control and strategic operations, while "Regional Companies" will coordinate on-the-ground business execution [5]. - The restructuring aims to balance organizational control with market vitality, enhancing both governance efficiency and business development [6].