新华财经上海7月6日电（谈瑞）耗资24亿元建成、4年巨亏超10亿元，湖南张家界大庸古城濒临破产一事，近期引发社会广泛关注。近年来，全国不少地方 都曾斥巨资建设古城古镇，规模动辄数十亿元，但其中不少项目或陷于多年延工，或低效运营乃至荒废转手。当"古城古镇热"的潮水渐次退去，谁能站稳滩 头，又有谁在"裸游"？以下三个样本，或许能帮助我们看清古镇文旅投资如何防止"审古疲劳"，实现"破局向新"。 风起潮涌：梦从周庄起 自上世纪80年代以来，古城镇旅游业发展已走过了逾四十载岁月。要问古城古镇如何退潮，必先看其因何潮涌。 1984年的一个早春，在美国求学漂泊了四年之久的画家陈逸飞，在江苏昆山一个名叫周庄的古镇里，乘着吱呀作响的小船，一头撞进了他"梦中的故乡"。古 镇东北边，清凌凌的银子浜和南北市河交汇成十字，河上石桥联袂而筑，桥面一横一竖、桥洞一方一圆，模样像是古时候的一把铜钥匙，因而当地人唤之 为"钥匙桥"，也叫"双桥"。 小桥流水人家，是再典型不过的江南意象。浸于乡愁日久的陈逸飞乘兴起笔，杂糅其熟悉的油画和传统的中国水墨画手法，将姑苏的小桥流水、江南的婉约 风光细致描绘出来。这幅画后被命名为《故乡的回忆》。 画面中的 ...

Core Viewpoint - The recent fire incident at Shanghai Happy Valley has raised concerns about the safety management of the theme parks operated by OCT Group, especially given the history of safety issues and the company's declining financial performance [1][2][4]. Group 1: Incident Overview - On May 3, a fire broke out at a non-operational decorative structure in Shanghai Happy Valley during the peak tourist season, but no injuries were reported [2][4]. - The fire was quickly extinguished by the park's micro-fire station, and the area affected was approximately 2 square meters [2]. - The park has since resumed normal operations, emphasizing a commitment to enhancing safety management [4]. Group 2: Historical Safety Issues - The fire incident is not isolated; there have been multiple safety accidents at OCT's parks, including a serious collision on the "Snowy Eagle" roller coaster in Shenzhen in October 2023, which injured 28 people [4]. - A tragic incident in June 2010 at the "Space Odyssey" attraction in Shenzhen resulted in 6 deaths and 10 injuries due to design flaws and inadequate maintenance [4]. Group 3: Financial Performance - OCT Group has faced significant financial challenges, with a net loss of 86.62 billion yuan in 2024 and cumulative losses of approximately 260 billion yuan from 2022 to 2024 [1][5]. - Revenue has declined sharply, from 767.67 billion yuan in 2022 to 544.07 billion yuan in 2024, representing a drop of 25.17% and 27.39% respectively [5][8]. - The company's tourism segment, which now accounts for over 50% of revenue, has also seen a decline in visitor numbers, with a 13.7% drop in 2024 [8]. Group 4: Market Position and Challenges - OCT Group's reliance on the "cultural tourism + real estate" model has been challenged by a sluggish real estate market, leading to difficulties in project sales [7][8]. - The company is facing intense competition from international brands like Disney and Universal Studios, and its efforts in digital transformation and IP incubation have yet to yield significant results [8].