Core Viewpoint - The article highlights the prevalence of counterfeit and low-quality liquor in the market, particularly focusing on the sale of so-called "aged liquor" that is often misrepresented to consumers [1][2][52]. Group 1: Market Practices - Many merchants are using food-grade alcohol to dilute and misrepresent their products as pure grain liquor, misleading consumers with terms like "aged" and "old liquor" [1][7]. - The online and offline sales of "vintage liquor" are booming, but complaints from consumers are also increasing [2][3]. - In various marketplaces, such as the Baicheng World Trade Mall in Zhengzhou, merchants are selling "vintage liquor" that does not correspond to the claimed aging [5][20]. Group 2: Industry Terminology - The article explains different types of liquor: - "Kunsan liquor" is high-quality with a long fermentation cycle and higher price [10]. - "Shuisha liquor" is a more affordable option with a shorter fermentation period [12]. - "Chuan liquor" is a low-cost product primarily made from alcohol, with prices below 10 yuan per pound [14]. Group 3: Regulatory Environment - The government has initiated actions to combat the sale of alcohol mixed with food-grade alcohol and low-quality products, particularly in the context of the Moutai brand [17][19]. - New regulations in 2023 explicitly prohibit the addition of food-grade alcohol in the production of liquor [19][56]. Group 4: Consumer Deception - Merchants are using deceptive marketing tactics, such as creating fake aging and using old packaging to mislead consumers about the quality and price of their products [54][59]. - The article notes that the actual production costs of these so-called "aged liquors" are significantly lower than their retail prices, with some products marked up by over 40 times [40][54]. Group 5: Industry Challenges - Despite regulations, the article reveals that the practice of selling alcohol mixed with food-grade alcohol continues to be a common issue in the market [65][69]. - Some manufacturers openly admit to using low-cost ingredients while marketing their products as premium aged liquors, exploiting loopholes in regulations [67][69].

Group 1 - Some merchants are using edible alcohol to dilute and misrepresent their products as pure grain liquor, misleading consumers with terms like "aged" and "old wine" [1][2] - In various live streaming platforms, complaints from consumers regarding the sale of so-called aged liquor are increasing, with many products falsely claiming to be decades old [1][2] - In Guizhou, some merchants are selling low-cost fragmented sand liquor or alcohol disguised as high-end products, which has become a common practice in the industry [1][3] Group 2 - A specific product labeled as "20-year-old Kunsha old liquor" was found to be new liquor, with manufacturers admitting to using coloring agents to fake the appearance of age [2][3] - The pricing strategies in the industry are alarming, with some products marked up over 40 times their production cost, indicating significant price manipulation [2][3] - Despite regulations prohibiting false labeling of liquor ages and production dates, these practices persist in the market, highlighting ongoing issues with compliance [3][4] Group 3 - The production and sale of alcohol blended with edible alcohol have been identified as key targets for regulatory enforcement, yet violations continue to be reported [4] - The industry is characterized by a lack of transparency, with some manufacturers able to provide misleading testing reports to evade detection of alcohol content [4] - Different types of liquor, such as Kunsha, fragmented sand liquor, and blended liquor, are being sold at varying price points, with significant differences in production costs and quality [5]

据央视财经报道，近日，记者调查发现，在一些地方， 部分商家为了牟取利益，用食用酒精 勾兑，冒充纯粮酿造酒售卖。个别商家虚构白酒的窖藏历史，以次充好，用"陈酿""老酒"等 模糊概念误导消费者 。 "年份老酒"线上线下销售火爆 价格"实惠"背后只是宣传噱头 在眼下多个直播平台里，每天都有商家在卖力兜售所谓的年份老酒，但消费者的投诉，也在逐 步攀升。 记者来到河南郑州的百荣世贸商城，作为华北地区规模最大的白酒集散地，不少商家正在销售 他们的"年份酒"。 虽然在外包装上写着"三十年陈酿""老酱酒""窖藏30""窖龄1988"等字样，但在记者与商家的言 语交谈中， 商家却并不承认这是相应年份的老酒，甚至直言就是个噱头 。 早在2022年5月12日，中共仁怀市委办公室、仁怀市人民政府办公室印发《仁怀市酱香酒行 业"亮剑行动"工作方案》，重点打击利用茅台品牌影响力生产销售酒精勾兑的白酒、低价劣质 白酒等行为，同时整治互联网不规范带货现象。2023年，《仁怀市酱香型白酒管理办法（试 行）》进一步明确，严禁在白酒生产过程中添加食用酒精。 记者来到仁怀市昆山路附近的茅渊酒厂，调查一款在市场上宣称"12年至18年坤沙"的洞藏 酒。 ...