1 "年份老酒"线上线下销售火爆 价格"实惠"背后只是宣传噱头 在眼下多个直播平台里，每天都有商家在卖力兜售所谓的年份老酒，但消费者的投诉，也在逐 步攀升。 记者来到河南郑州的百荣世贸商城，作为华北地区规模最大的白酒集散地，不少商家正在销售 他们的"年份酒"。 虽然在外包装上写着"三十年陈酿""老酱酒""窖藏30""窖龄1988"等字样，但在记者与商家 的言语交谈中，商家却并不承认这是相应年份的老酒，甚至直言就是个噱头。 记者调查发现，在一些地方，部分商家为了牟取利益，用食用酒精勾兑，冒充纯粮酿造酒售 卖。个别商家虚构白酒的窖藏历史，以次充好，用"陈酿""老酒"等模糊概念误导消费者。 白酒市场行业术语科普：坤沙酒、碎沙酒、串酒到底啥意思？ 坤沙酒 由于其酿造周期长、工艺复杂且出酒率低，酒质和价格均明显高于低价纯粮酒和酒精 酒。 碎沙酒 的工 艺相对简化，发酵周期较短，市场售价通常约为每斤20元，属于性价比型的粮食 酒产品。 串 酒 分为熟串和生 串，熟串虽借助酒糟残留的香味物质，蒸馏后能产生一定的粮香口感， 但其核心成分仍为酒精，这种工艺因成本低廉，每斤售价不到10元，与纯粮固态发酵白酒存 在本质的差异。 2 ...

Core Viewpoint - The investigation reveals that some merchants are misleading consumers by selling alcohol mixed with edible alcohol as genuine grain-based liquor, often using deceptive terms like "aged" and "old wine" to create a false impression of quality [1][3][17]. Group 1: Market Practices - The online and offline sales of "vintage old wine" are booming, but consumer complaints are also increasing [3][27]. - Merchants in regions like Zhengzhou are selling "vintage wine," but many do not actually possess the claimed aging [5][7]. - Some merchants admit that terms like "30-year aged" are merely marketing gimmicks [7][45]. Group 2: Types of Alcohol - "Kunsan wine" is characterized by a long fermentation process and higher quality, leading to higher prices compared to cheaper alcohols [12]. - "Shards wine" has a simplified production process and is typically priced around 20 yuan per pound, making it a cost-effective option [14]. - "Mixed wine" can be produced cheaply, with prices under 10 yuan per pound, and is fundamentally different from genuine grain-based liquor [16]. Group 3: Regulatory Environment - In 2022, local authorities initiated actions to combat the production and sale of alcohol mixed with edible alcohol, particularly targeting low-quality products [17]. - The 2023 "Management Measures for Sauce-flavored White Wine" in Renhuai City explicitly prohibits the addition of edible alcohol during production [20][52]. - Despite regulations, the market still sees widespread issues with false labeling and inflated prices [53][61]. Group 4: Consumer Deception - Some products marketed as "12 to 18-year Kunsan" are actually mixtures of lower-quality alcohols [21][25]. - A product with a production cost of only a few dozen yuan is being sold at a suggested retail price of 899 yuan, marking a significant markup [40]. - Merchants often provide "customized" services to distributors, allowing them to label products with misleading aging claims [44]. Group 5: Industry Challenges - The practice of selling mixed alcohol as premium products has become a common industry secret, with many merchants prioritizing profit over compliance [25][63]. - The use of deceptive packaging and marketing strategies makes it difficult for consumers to discern the true quality and age of the products [50][61]. - The ongoing issue of alcohol mixed with edible alcohol remains a significant concern in the local market, despite regulatory efforts [65].