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酒精勾兑,溢价超40倍......直播间里的“老酒”竟是假酒!
新华网财经· 2025-06-23 10:57
1 "年份老酒"线上线下销售火爆 价格"实惠"背后只是宣传噱头 在眼下多个直播平台里,每天都有商家在卖力兜售所谓的年份老酒,但消费者的投诉,也在逐 步攀升。 记者来到河南郑州的百荣世贸商城,作为华北地区规模最大的白酒集散地,不少商家正在销售 他们的"年份酒"。 虽然在外包装上写着"三十年陈酿""老酱酒""窖藏30""窖龄1988"等字样,但在记者与商家 的言语交谈中,商家却并不承认这是相应年份的老酒,甚至直言就是个噱头。 记者调查发现,在一些地方,部分商家为了牟取利益,用食用酒精勾兑,冒充纯粮酿造酒售 卖。个别商家虚构白酒的窖藏历史,以次充好,用"陈酿""老酒"等模糊概念误导消费者。 白酒市场行业术语科普:坤沙酒、碎沙酒、串酒到底啥意思? 坤沙酒 由于其酿造周期长、工艺复杂且出酒率低,酒质和价格均明显高于低价纯粮酒和酒精 酒。 碎沙酒 的工 艺相对简化,发酵周期较短,市场售价通常约为每斤20元,属于性价比型的粮食 酒产品。 串 酒 分为熟串和生 串,熟串虽借助酒糟残留的香味物质,蒸馏后能产生一定的粮香口感, 但其核心成分仍为酒精,这种工艺因成本低廉,每斤售价不到10元,与纯粮固态发酵白酒存 在本质的差异。 2 ...
“年份老酒”竟是酒精勾兑冒充
Bei Jing Wan Bao· 2025-06-23 06:47
Group 1 - Some merchants are using edible alcohol to dilute and misrepresent their products as pure grain liquor, misleading consumers with terms like "aged" and "old wine" [1][2] - In various live streaming platforms, complaints from consumers regarding the sale of so-called aged liquor are increasing, with many products falsely claiming to be decades old [1][2] - In Guizhou, some merchants are selling low-cost fragmented sand liquor or alcohol disguised as high-end products, which has become a common practice in the industry [1][3] Group 2 - A specific product labeled as "20-year-old Kunsha old liquor" was found to be new liquor, with manufacturers admitting to using coloring agents to fake the appearance of age [2][3] - The pricing strategies in the industry are alarming, with some products marked up over 40 times their production cost, indicating significant price manipulation [2][3] - Despite regulations prohibiting false labeling of liquor ages and production dates, these practices persist in the market, highlighting ongoing issues with compliance [3][4] Group 3 - The production and sale of alcohol blended with edible alcohol have been identified as key targets for regulatory enforcement, yet violations continue to be reported [4] - The industry is characterized by a lack of transparency, with some manufacturers able to provide misleading testing reports to evade detection of alcohol content [4] - Different types of liquor, such as Kunsha, fragmented sand liquor, and blended liquor, are being sold at varying price points, with significant differences in production costs and quality [5]
成本几十,竟卖899元!直播间 “陈年酱香” 猫腻曝光:酒精勾兑、年份造假
21世纪经济报道· 2025-06-22 15:42
据央视财经报道,近日,记者调查发现,在一些地方, 部分商家为了牟取利益,用食用酒精 勾兑,冒充纯粮酿造酒售卖。个别商家虚构白酒的窖藏历史,以次充好,用"陈酿""老酒"等 模糊概念误导消费者 。 "年份老酒"线上线下销售火爆 价格"实惠"背后只是宣传噱头 在眼下多个直播平台里,每天都有商家在卖力兜售所谓的年份老酒,但消费者的投诉,也在逐 步攀升。 记者来到河南郑州的百荣世贸商城,作为华北地区规模最大的白酒集散地,不少商家正在销售 他们的"年份酒"。 虽然在外包装上写着"三十年陈酿""老酱酒""窖藏30""窖龄1988"等字样,但在记者与商家的言 语交谈中, 商家却并不承认这是相应年份的老酒,甚至直言就是个噱头 。 早在2022年5月12日,中共仁怀市委办公室、仁怀市人民政府办公室印发《仁怀市酱香酒行 业"亮剑行动"工作方案》,重点打击利用茅台品牌影响力生产销售酒精勾兑的白酒、低价劣质 白酒等行为,同时整治互联网不规范带货现象。2023年,《仁怀市酱香型白酒管理办法(试 行)》进一步明确,严禁在白酒生产过程中添加食用酒精。 记者来到仁怀市昆山路附近的茅渊酒厂,调查一款在市场上宣称"12年至18年坤沙"的洞藏 酒。 ...