近日，大连万达集团董事长王健林在新疆现身。 据克拉玛依市融媒体中心报道，8月20日—21日，王健林在克拉玛依考察招商引资、文旅发展等工作。 另据天眼查在3月发布的信息，徐州万达广场有限公司发生工商变更，大连万达商业管理集团股份有限公 司退出股东，新增广东横琴粤澳深度合作区宽和商业管理有限公司为全资股东，同时法定代表人等发生变 更。徐州万达广场有限公司成立于2011年，经营范围包含企业管理服务、房屋出租、物业管理。 公开资料显示，万达集团近两年已先后出售多个万达广场，新华保险、阳光保险、大家人寿等险资成为主 要"买手"。 综合自：第一财经、澎湃新闻 王健林表示，"克拉玛依就像是新疆的一颗明珠，超出预期，这里的旅游资源丰富，独山子大峡谷、世界 魔鬼城景区在中国乃至世界都是独有的。资源禀赋是很好的，就是需要怎么进一步提升，我去看了独库公 路，一年有150万辆车经过，怎么样使这种资源能够提升更大化，总体来看，克拉玛依的旅游资源还可 以，但是项目本身的规划设计、运营程度，可能有些地方跟先进地区相比可能还是有需要提高的地方。我 们也正在探讨和克拉玛依合作的可能性，我们是有兴趣，我们这几方一起合作，全面提升克拉玛依，无论 ...

Core Viewpoint - The article discusses the recent sale of 48 Wanda Plaza locations by Wanda Group, highlighting the strategic shift towards asset-light operations amid financial pressures and debt issues [1][2]. Group 1: Transaction Details - The 48 target companies involved in the transaction are located in major cities such as Beijing, Guangzhou, Chengdu, Hangzhou, Nanjing, and Wuhan [2]. - Market speculation suggests that the transaction amount could reach 50 billion yuan [2]. - This marks the second investment collaboration led by Taima Investment Group with Wanda, following a previous agreement to invest approximately 60 billion yuan in March 2024 [2]. Group 2: Financial Context - Wanda Group has been facing increasing financial strain, as evidenced by multiple instances of equity freezes and enforcement actions this year [2]. - The company has adopted a "sell, sell, sell" strategy to alleviate financial pressure, with asset sales being a direct method to recover funds [2]. - The sale of assets is seen as a necessary step for survival, while also aligning with Wanda's strategic goal of transitioning to a lighter asset model [2]. Group 3: Related Transactions - In April 2024, Tongcheng Travel announced an agreement to acquire 100% of Wanda Hotel Management Company for approximately 2.49 billion yuan, reflecting a valuation multiple of 9.5 times its adjusted EBITDA for 2023 [3]. - Wanda Hotel Management Company, part of Wanda's asset-light segment, reported a revenue of 890 million Hong Kong dollars for 2024, with an occupancy rate of 53.9%, down 2 percentage points year-on-year [3]. - Recent changes in ownership for Xu Zhou Wanda Plaza indicate a shift in management, with new stakeholders taking over from Wanda Group [3].

Core Viewpoint - The collaboration between Tongcheng Travel and Wanda Group marks a significant move in the online travel agency (OTA) sector, as Tongcheng plans to acquire Wanda Hotel Management for 2.497 billion, aiming to strengthen its position in the hotel management market amidst increasing competition from platforms like Meituan and Douyin [1][3][7]. Group 1: Acquisition Details - Tongcheng Travel announced the acquisition of 100% equity in Wanda Hotel Management for 2.497 billion, with a valuation of 9.5 times the adjusted EBITDA for 2023, slightly below the industry average [3]. - Wanda Hotel Management operates a light-asset model with nine hotel brands, managing 204 hotels and over 40,200 rooms, with an additional 376 hotels under contract to open [3]. - The acquisition is expected to enhance Tongcheng's competitiveness in the high-end hotel sector, leveraging Wanda's established brand portfolio and experienced management team [3][4]. Group 2: Market Context and Strategy - The hotel supply currently exceeds demand, leading to intensified competition and opportunities for low-cost acquisitions, prompting OTAs to enhance their accommodation offerings [1][2]. - Analysts suggest that OTAs are seeking new growth avenues through hotel acquisitions, which can provide direct operational profits and strengthen market positions through industry chain collaboration [2][7]. - Data indicates that accommodation bookings remain a core revenue source for major OTAs, with Tongcheng's accommodation service revenue reaching 4.7 billion, accounting for 27% of total revenue, and Ctrip's accommodation revenue at 21.6 billion, making up 40% of total revenue, both showing double-digit growth year-on-year [7]. Group 3: Competitive Landscape - The competition in the hotel booking market has intensified, with platforms like Meituan and Douyin capturing significant market share from traditional OTAs [7][10]. - The acquisition strategies of both Tongcheng and Ctrip are seen as essential moves to mitigate competition from emerging players and to control scarce supply resources more effectively [10]. - The future competition in the OTA sector is expected to focus on deepening supply chain integration and enhancing user engagement [10].