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靠奥特曼、小马宝莉年入8亿,毛利超3成,零食界泡泡玛特冲刺港股
21世纪经济报道· 2025-10-21 12:46
Core Viewpoint - The article discusses the upcoming IPO of Guangdong Jintian Animation Co., Ltd., which is positioned as a leading player in the children's snack market, integrating popular IPs into its products, similar to the model of Pop Mart [1][10]. Group 1: Company Overview - Guangdong Jintian Animation Co., Ltd. has submitted its IPO application to the Hong Kong Stock Exchange, with joint sponsors being China Merchants Securities International and China Galaxy International [1]. - The company specializes in "IP fun food," which incorporates anime elements into traditional snacks, offering products like juice gummies featuring Ultraman and toys associated with popular IPs [5][6]. Group 2: Financial Performance - The revenue from the top five licensed IPs (Ultraman, My Little Pony, Crayon Shin-chan, Pleasant Goat and Big Big Wolf, and Peppa Pig) is projected to be RMB 5.36 billion, RMB 5.88 billion, and RMB 7.54 billion for the years 2022, 2023, and 2024 respectively, accounting for 90.0%, 88.7%, and 85.9% of total revenue [7]. - The company has shown consistent revenue growth, with figures of RMB 5.96 billion, RMB 6.64 billion, RMB 8.77 billion, and RMB 4.44 billion for the years 2022, 2023, 2024, and the first half of 2025 respectively, alongside increasing gross margins [10][11]. Group 3: Market Position and Strategy - The IP food market in China is expected to grow from RMB 354 billion in 2024 to RMB 849 billion by 2029, with a compound annual growth rate of 18.5% [10]. - Jintian Animation is positioned as the largest IP fun food company in China with a market share of 7.6% and the fourth largest IP food company with a market share of 2.5% [10]. - The company plans to enhance its IP portfolio and develop proprietary IPs to mitigate risks associated with reliance on external IP licenses [7][12]. Group 4: Sales Channels - The company has established strong sales channels, particularly in third- and fourth-tier cities, collaborating with various retail outlets including supermarkets and specialty snack stores [8].
靠奥特曼、小马宝莉年入8亿,毛利超3成,零食界泡泡玛特冲刺港股
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-21 12:44
Core Viewpoint - The company, Guangdong Jintian Animation Co., Ltd., is preparing for an IPO on the Hong Kong Stock Exchange, aiming to become a significant player in the IP food market, similar to brands like Pop Mart and Miniso [1][12]. Company Overview - Jintian Animation specializes in children's snacks that incorporate popular IP elements, such as toys and badges, targeting a young audience [3][6]. - The company's revenue heavily relies on key IPs like Ultraman, My Little Pony, and Crayon Shin-chan, with the top five IPs contributing 90% of total revenue in 2022 [5][12]. Market Position - By 2024, Jintian Animation is projected to be the largest IP fun food company in China, holding a market share of 7.6% [13]. - The overall IP food market in China is expected to grow from RMB 354 billion in 2024 to RMB 849 billion by 2029, with a compound annual growth rate of 18.5% [12]. Financial Performance - The company has shown consistent revenue growth, with revenues of RMB 5.96 billion in 2022, RMB 6.64 billion in 2023, and projected RMB 8.77 billion in 2024 [14]. - Jintian Animation's gross margin is notably higher than other snack brands, reaching 33.7% in 2024, compared to 24.3% for Three Squirrels and 26.1% for Bestore [14][15]. Strategic Initiatives - The company plans to diversify its IP portfolio and enhance its product development capabilities through the IPO proceeds, which will also be used to expand sales networks and improve supply chain infrastructure [17]. - Jintian Animation aims to mitigate risks associated with reliance on external IPs by developing its own IPs and enhancing its design capabilities [9][8]. Sales Channels - The company has established a strong sales network, particularly in lower-tier cities, collaborating with various retail outlets, including supermarkets and convenience stores [10].