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金添动漫赴港上市:渠道、IP依赖症难解 与奥特曼授权方分道?
Xin Lang Zheng Quan· 2025-11-21 10:26
Core Viewpoint - The company Guangdong Jintian Animation Co., Ltd. (Jintian Animation) is preparing for an IPO on the Hong Kong Stock Exchange, aiming to capitalize on the growing market for IP-based consumer products, despite facing challenges in sales growth and reliance on key IPs like Ultraman [1][10]. Financial Performance - Jintian Animation's revenue is projected to grow from 5.96 billion RMB in 2022 to 8.77 billion RMB in 2024, with a compound annual growth rate (CAGR) of approximately 20.9% [1]. - Adjusted net profit is expected to rise from 36.86 million RMB in 2022 to 131 million RMB in 2024, reflecting a CAGR of 52.6% [1]. Sales and Inventory Challenges - The company has experienced a slowdown in growth, with revenue and adjusted net profit for the first half of 2025 increasing by only 9.8% and 13.4%, respectively [2]. - Sales of key product categories, including puffed snacks, chocolate, and seaweed snacks, have declined significantly, with year-on-year decreases of 25.0%, 31.8%, and 30.0% respectively in the first half of 2025 [3]. - Inventory levels have been rising, with total inventory reaching 76.18 million RMB in the first half of 2025, which is 93.6% of the total inventory for 2024 [5]. Customer Concentration and Sales Model Shift - The company has shifted its sales strategy from relying on distributors to direct sales to retail chains, with direct sales revenue increasing from 3.5% in 2022 to 43.2% in the first half of 2025 [6]. - This shift has led to increased customer concentration, with the top five customers accounting for 39.5% of total revenue by mid-2025, compared to only 4.1% in 2022 [7]. IP Dependency and Market Trends - Jintian Animation holds 26 licensed IPs, with Ultraman being the primary revenue driver, contributing 62.6% of total revenue in 2022, but its share has declined to 43.9% in the first half of 2025 [10]. - The company faces risks related to the expiration of IP licenses, with approximately 57.1% of its agreements set to expire within two years [11]. Management and Ownership Changes - Key management figures, including the actual controller of the Ultraman IP, have divested their stakes in the company, raising concerns about the future of the company's IP agreements and overall stability [14].
小朋友爱玩的“奥特蛋”,要IPO了
投中网· 2025-11-09 07:03
Core Viewpoint - The article highlights the success of companies leveraging the Ultraman IP, particularly Guangdong Jintian Animation Co., Ltd. (金添动漫), which has developed a profitable business model around Ultraman-themed products, generating significant revenue and market interest [7][9][10]. Company Overview - Guangdong Jintian Animation Co., Ltd. was established in 2011 and is recognized as China's largest IP fun food enterprise, having developed over 150 Ultraman-themed products since acquiring the IP rights in 2009 [7][12]. - The company reported sales revenue exceeding 1.2 billion yuan from Ultraman products over the past three years, with the Ultraman egg being a top-selling item priced at 7.5 yuan [7][12]. Financial Performance - From 2022 to 2024, the company's revenue grew from 596 million yuan to 877 million yuan, with net profit increasing from 36.71 million yuan to 130 million yuan, representing over 3.5 times growth [16]. - In the first half of 2025, revenue reached 444 million yuan with a net profit of 70.04 million yuan, driven by affordable products like the Ultraman egg, which sold over 70 million units [16][17]. Market Position and Strategy - As of mid-2025, Jintian Animation's IP fun food sales accounted for 99.5% of total revenue, with candy being the largest revenue source at 40.1% [17]. - The company is shifting its sales strategy from traditional distributors to direct retail, increasing direct sales from 3.5% to 43.2% of total revenue between 2022 and mid-2025 [18]. IP Dependency and Risk Management - The company faces risks associated with reliance on external IP licenses, with the Ultraman IP license expiring in 12 months. To mitigate this, Jintian Animation is diversifying its IP portfolio, increasing revenue from other IPs like My Little Pony [13][14]. Industry Trends - The article notes a trend of IP toy companies, including Jintian Animation, seeking IPOs in Hong Kong, driven by the emotional value and strong market demand for IP products among younger consumers [22][23]. - Successful IPs can create strong fan communities, leading to high user retention and profitability, as evidenced by Jintian Animation's higher gross margins compared to traditional snack brands [23]. IPO Plans - Jintian Animation is preparing for an IPO in Hong Kong, having previously delisted from the New Third Board in 2021 to streamline operations. The upcoming IPO is seen as a critical step in showcasing its growth strategy [24].
金添动漫实控人100%持股,靠“奥特曼”撑起8亿营收
Core Viewpoint - Jin Tian Animation has experienced three consecutive years of revenue growth, but it shows a significant reliance on a single IP, "Ultraman," raising concerns about its ability to achieve its "Hong Kong stock dream" [2][5]. IP Dependency - The company has a high concentration of IP, with the largest IP, "Ultraman," accounting for a substantial portion of its revenue, indicating a core business risk due to reliance on external IP authorization and customer concentration [3][8]. - From 2022 to the first half of 2025, the top five authorized IP products contributed to 90%, 88.7%, 85.9%, and 85.7% of total revenue, with "Ultraman" alone contributing 62.6%, 63%, 54.5%, and 43.9% respectively [8][9]. Financial Performance - Jin Tian Animation's revenue has shown consistent growth, with figures of 596 million, 664 million, and 877 million yuan from 2022 to 2024, and 444 million yuan in the first half of 2025. Net profit increased from 36.71 million to 130 million yuan during the same period [7][12]. - The company's gross margin improved from 26.6% to 33.7%, and cash generated from operating activities rose from 81.3 million to 189 million yuan [12]. Liquidity and Debt - The company has faced liquidity issues, with net current liabilities existing from 2022 to 2024, indicating short-term repayment pressure. As of August 2025, current assets were 477 million yuan, while current liabilities were approximately 479 million yuan [13]. - Total loans and borrowings increased from 118 million to 180 million yuan from 2022 to 2024, reaching about 191 million yuan in the first half of 2025, indicating a rising leverage [13]. Ownership Structure - The controlling shareholder, Cai Jianchun, holds 100% of the company's shares, directly owning approximately 87.8% and indirectly controlling an additional 12.2% through partnerships [15][16]. - The company has established a vertically integrated model of "authorization-design-production-sales," leveraging various international IPs, including "Ultraman" and Disney [15]. Market Position and Competition - Jin Tian Animation ranks first in the Chinese IP fun food market with a market share of 7.6%, while the top five companies collectively hold only 16.7%, indicating a low concentration and high competition in the industry [16]. - Competitors include large snack food groups entering the IP collaboration space, IP derivative manufacturers, and regional small manufacturers using OEM or private label strategies [16].
7.6%的“伪王座”:透视金添动漫的IP搬运工困局
Zhi Tong Cai Jing· 2025-10-22 08:35
Core Insights - The article highlights the transformation of snacks from mere consumables to carriers of emotions, creativity, and social functions, with Guangdong Jintian Animation Co., Ltd. (Jintian Animation) emerging as a leader in this trend [1] Company Overview - Jintian Animation is a pioneer and leader in China's IP fun food industry, focusing on providing enjoyable and healthy IP fun food products [2] - The company operates five production bases nationwide and holds 26 authorized IPs with over 600 active SKUs across five product categories: candies, biscuits, puffed snacks, chocolates, and seaweed snacks [2][3] - By 2024, Jintian Animation is projected to be the largest IP fun food company in China by revenue, with a market share of 7.6% [2][7] Financial Performance - Revenue has grown from 596 million RMB in 2022 to 877 million RMB in 2024, reflecting a strong compound annual growth rate [3] - Gross profit increased from 159 million RMB to 296 million RMB, with gross margin rising from 26.6% to 33.7% during the same period [3] - Net profit surged from 36.7 million RMB to 130.1 million RMB, indicating significant profitability growth [3] Dependency on Key IPs - The company heavily relies on the "Ultraman" IP, which accounted for over 60% of total revenue from 2022 to 2024, raising concerns about revenue concentration risk [4][5] - Despite the strong performance of "My Little Pony," which has become the second-largest revenue contributor, the overall dependency on a few key IPs remains a critical issue [5][6] Market Position and Challenges - Jintian Animation holds a leading position in a rapidly growing market, with the Chinese IP fun food market expected to grow at a compound annual growth rate of 20.9% from 2025 to 2029 [7][10] - However, the company's 7.6% market share does not provide a solid competitive moat, as the market is still in its early stages and likely to attract more competitors [10] - The company faces fundamental challenges in its business model, including uneven value distribution, reliance on external IPs, and a growth strategy dependent on acquiring more IP licenses rather than enhancing its own brand value [11][12] Future Outlook - The future success of Jintian Animation hinges on its ability to transition from being an "IP-dependent" entity to a "value chain leader," potentially through the development of proprietary IPs and deeper supply chain integration [11][12]
新股前瞻|7.6%的“伪王座”:透视金添动漫的IP搬运工困局
智通财经网· 2025-10-22 08:08
Core Viewpoint - The article highlights the transformation of snacks from mere consumables to carriers of emotions, creativity, and social functions, with Guangdong Jintian Animation Co., Ltd. (Jintian Animation) emerging as a leader in the IP playful food sector in China [1]. Company Overview - Jintian Animation is recognized as a pioneer and leader in China's IP playful food industry, focusing on fun and healthy IP-based snacks. The company operates five production bases nationwide and holds 26 authorized IPs with over 600 active SKUs across five product categories [2][3]. - The company has achieved significant revenue growth, with sales increasing from 596 million RMB in 2022 to 877 million RMB in 2024, reflecting a robust compound annual growth rate. Gross profit also rose from 159 million RMB to 296 million RMB during the same period, with gross margin improving from 26.6% to 33.7% [2][3]. Financial Performance - Jintian Animation's revenue and profit figures indicate strong performance, with net profit soaring from 36.7 million RMB in 2022 to 130.1 million RMB in 2024, showcasing a multi-fold increase [2][3]. - The company’s reliance on the Ultraman IP is significant, with revenue contributions from this IP exceeding 60% of total income in recent years, highlighting a potential risk in dependency [4][10]. Market Position - The Chinese IP playful food market is projected to grow at a compound annual growth rate of 20.9% from 2025 to 2029, reaching a market size of 30.5 billion RMB by 2029. Jintian Animation currently holds a 7.6% market share, positioning it as the market leader [7][10]. - Despite its leading position, the market landscape is competitive, and the company’s current market share does not provide a strong competitive moat, as increased competition is expected with market expansion [10]. Business Model Challenges - Jintian Animation's business model faces challenges, including uneven value distribution due to high IP licensing costs, reliance on external IPs for core competencies, and a growth strategy heavily dependent on acquiring new IP licenses rather than enhancing its own brand value [11][12]. - The company must consider transitioning from being an "IP-dependent" entity to a "value chain leader" by developing proprietary IPs and optimizing supply chain integration to establish a sustainable competitive advantage [11][12].
奥特曼零食大卖,东莞老板年入9个亿
Core Viewpoint - The company, Guangdong Jintian Animation, is preparing for an IPO on the Hong Kong Stock Exchange, aiming to leverage its position as a leader in the IP snack food industry in China, driven by its innovative approach to combining popular animated characters with traditional snacks [1][2]. Company Overview - Founded by Cai Jianchun, the company has become the largest IP fun food enterprise in China, inspired by the animated series "Blue Cat" in 2005 [1][4]. - The company has a portfolio of 26 licensed IPs and over 600 active SKUs, covering popular animation characters from both domestic and international sources [4][11]. Financial Performance - For the first half of 2024, the company reported revenues of 444 million yuan, with an annual forecast of 900 million yuan [1]. - The company is projected to achieve a revenue of 877 million yuan in 2024, representing a year-on-year growth of 32.08% [6]. - The net profit for 2024 is expected to be 130 million yuan, with a net profit margin of 14.8% and a gross profit margin of 33.7%, significantly higher than traditional snack companies [7]. Market Position and Strategy - The company holds a 7.6% market share in the domestic IP fun food market as of 2024 [11]. - Cai Jianchun emphasizes the importance of agility and local market understanding, allowing the company to avoid direct competition with major brands [10][9]. - The company continuously launches new products, such as Peppa Pig seaweed snacks and Crayon Shin-chan fish cans, to maintain consumer interest [10]. IP Strategy and Challenges - The company relies heavily on key IPs, with revenue from Ultraman-related products accounting for 43.9% of total income, and the licensing agreement for this IP is set to expire in 12 months [20]. - The company faces challenges in maintaining and protecting its key IPs, as agreements typically last 1 to 3 years and require renegotiation [19]. - The growth rate for the first half of 2025 is projected at 9.82%, a significant slowdown compared to previous years, with Ultraman-related revenue declining by 17% [22]. Future Outlook - The company plans to expand its IP portfolio and enhance product development capabilities through the funds raised from the IPO [24]. - Targeting younger consumers and fan communities will be a core strategy for the next 3-5 years [23].
靠奥特曼、小马宝莉年入8亿,毛利超3成,零食界泡泡玛特冲刺港股
21世纪经济报道· 2025-10-21 12:46
Core Viewpoint - The article discusses the upcoming IPO of Guangdong Jintian Animation Co., Ltd., which is positioned as a leading player in the children's snack market, integrating popular IPs into its products, similar to the model of Pop Mart [1][10]. Group 1: Company Overview - Guangdong Jintian Animation Co., Ltd. has submitted its IPO application to the Hong Kong Stock Exchange, with joint sponsors being China Merchants Securities International and China Galaxy International [1]. - The company specializes in "IP fun food," which incorporates anime elements into traditional snacks, offering products like juice gummies featuring Ultraman and toys associated with popular IPs [5][6]. Group 2: Financial Performance - The revenue from the top five licensed IPs (Ultraman, My Little Pony, Crayon Shin-chan, Pleasant Goat and Big Big Wolf, and Peppa Pig) is projected to be RMB 5.36 billion, RMB 5.88 billion, and RMB 7.54 billion for the years 2022, 2023, and 2024 respectively, accounting for 90.0%, 88.7%, and 85.9% of total revenue [7]. - The company has shown consistent revenue growth, with figures of RMB 5.96 billion, RMB 6.64 billion, RMB 8.77 billion, and RMB 4.44 billion for the years 2022, 2023, 2024, and the first half of 2025 respectively, alongside increasing gross margins [10][11]. Group 3: Market Position and Strategy - The IP food market in China is expected to grow from RMB 354 billion in 2024 to RMB 849 billion by 2029, with a compound annual growth rate of 18.5% [10]. - Jintian Animation is positioned as the largest IP fun food company in China with a market share of 7.6% and the fourth largest IP food company with a market share of 2.5% [10]. - The company plans to enhance its IP portfolio and develop proprietary IPs to mitigate risks associated with reliance on external IP licenses [7][12]. Group 4: Sales Channels - The company has established strong sales channels, particularly in third- and fourth-tier cities, collaborating with various retail outlets including supermarkets and specialty snack stores [8].
百事、玛氏、亿滋后的“行业老四”启动港股上市,26个IP打造起一个零食帝国
3 6 Ke· 2025-10-21 10:21
Core Viewpoint - The article discusses the business model of JinTian Animation, which combines popular cartoon characters with snacks, creating a unique market niche in the IP snack industry. The company has experienced significant growth but faces challenges due to over-reliance on single IPs and increasing competition from both domestic and international brands. Company Overview - JinTian Animation began exploring the "anime food" business in 2004, leveraging popular IPs like "Blue Cat" to attract consumers [2] - The company has developed over 150 SKUs of Ultraman-themed snacks, which have contributed significantly to its revenue, accounting for 50-60% of total income from 2022 to 2024 [4][5] - As of 2025, the company holds 26 licensed IPs, including popular characters from both domestic and international sources, indicating a broad appeal to young consumers [7] Financial Performance - JinTian Animation's revenue has shown consistent growth, with figures of 596 million, 664 million, and 877 million RMB from 2022 to 2024, reflecting a year-on-year growth rate of 32.08% in 2024 [9] - The company's net profit increased from 36.71 million RMB in 2022 to 130.09 million RMB in 2024, with growth rates of 105% and 72% in the last two years [9] - However, in the first half of 2025, revenue growth slowed to 9.82%, with net profit increasing by only 13.45% [10] Market Position - JinTian Animation claims to be the leader in the IP snack market, holding a 7.6% market share in the niche segment, while ranking fourth in the broader IP food market with a 2.5% share [8] - The company has a competitive edge due to its agility and ability to quickly launch new products, unlike larger firms that may take longer to develop new collaborations [15] Challenges and Risks - The company faces risks associated with over-dependence on single IPs, as seen with a 17% decline in Ultraman snack revenue in the first half of 2025 [5] - The IP snack market is competitive, with major players like PepsiCo and Mars also leveraging popular IPs, which could impact JinTian Animation's market share [13] Strategic Insights - The company's strategy of integrating IP into its core business model has proven effective, allowing it to command higher profit margins compared to traditional snack companies [11] - JinTian Animation's founder, Cai Jianchun, maintains 100% control over the company, reflecting a strong personal vision for its growth and direction [12] Industry Trends - The snack market is evolving, with increasing consumer demand for fun and engaging products, particularly among younger demographics [13][16] - The rise of "childhood economy" suggests a potential for sustained demand for IP-based snacks, although demographic trends may pose future challenges [16]
金添动漫赴港上市 奥特曼IP产品贡献过半收入
Core Viewpoint - JinTian Animation, a pioneer in China's IP fun food industry, is set to go public in Hong Kong after delisting from the New Third Board, showcasing strong growth and a diverse product portfolio [1][2]. Group 1: Company Overview - JinTian Animation has established five production bases across China and holds 26 authorized IPs with over 600 active SKUs, including categories like candy, biscuits, puffed snacks, chocolate, and seaweed snacks [1]. - The company is recognized as the largest IP fun food enterprise in China by revenue, with a market share of 7.6%, and the fourth largest in the IP food sector, holding a 2.5% market share as of 2024 [1]. Group 2: Financial Performance - The company's revenue has shown significant growth, with figures of CNY 596 million in 2022, CNY 664 million in 2023, and projected CNY 877 million in 2024. In the first half of 2025, revenue reached CNY 444 million [2]. - JinTian Animation's gross margin and net margin have been on the rise, with a gross margin of 34.7% and a net margin of 15.8% reported in the first half of 2025 [2]. Group 3: IP Contribution - The Ultraman IP has been a major revenue driver, contributing approximately CNY 1.46 billion from 2022 to the first half of 2025, accounting for over 56% of total revenue during this period [2]. - The company has seen a shift in revenue contribution from various IPs, with the share from Ultraman decreasing while that from My Little Pony and Crayon Shin-chan has increased, indicating a strategic diversification of IP product offerings [2][3]. Group 4: Market Trends - The Chinese IP fun food market is experiencing robust growth, with the market size projected to increase from CNY 5.6 billion in 2020 to CNY 11.5 billion in 2024, reflecting a compound annual growth rate (CAGR) of 19.6% [3]. - The market is expected to continue expanding at a CAGR of 20.9% from 2025 to 2029, potentially exceeding CNY 30.5 billion by 2029 [3].
广东金添动漫招股书解读:净利润暴增72.9%,客户集中度升40.7%
Xin Lang Cai Jing· 2025-10-20 06:29
Core Viewpoint - Guangdong Jintian Animation Co., Ltd. is pursuing an IPO in Hong Kong, revealing significant financial and operational data, including a projected 72.9% increase in net profit for 2024 compared to 2023, and a rise in customer concentration to 40.7% in the first half of 2025, indicating both opportunities and challenges for investors to consider [1]. Business Model and Operations - The company is a pioneer and leader in the Chinese IP-driven snack food industry, focusing on providing fun and healthy snack products. As of June 30, 2025, it operates five production bases, holds 26 authorized IPs, and has over 600 active SKUs across five categories, including candies and biscuits [2]. - The company employs a multi-channel marketing strategy, integrating a network of over 2,600 distributors, direct sales to retailers, and e-commerce platforms. The direct sales revenue is projected to grow at a compound annual growth rate (CAGR) of 271% from 2022 to 2024 [3]. Financial Performance - Revenue has shown steady growth, with a projected CAGR of approximately 21.5% from 2022 to 2024. The revenue figures are expected to increase from 11.5 billion in 2022 to 32.1 billion in 2024 [4]. - Net profit is expected to grow significantly, with a projected increase of about 105% in 2023 and 72.9% in 2024, driven by revenue growth, cost control, and economies of scale [5]. - The gross margin has been consistently improving, rising from 26.6% in 2022 to an expected 34.7% in the first half of 2025, attributed to direct sales expansion and increased capacity utilization [6]. - The net profit margin has also shown a steady increase, from 6.2% in 2022 to 15.8% in the first half of 2025, indicating enhanced profitability [7]. Customer and Supplier Dynamics - The company has seen an increase in customer concentration, with revenue from the top five customers rising from 4.1% of total revenue in 2022 to 40.7% in the first half of 2025. The largest customer’s contribution increased from 1.0% to 23.6% during the same period, highlighting potential risks associated with customer dependency [16][18]. - Supplier concentration remains stable, with purchases from the top five suppliers accounting for 29.1% to 20.6% of total purchases from 2022 to 2025, indicating a reliance on a limited number of suppliers which could pose supply chain risks [19]. Competitive Positioning - In 2024, Guangdong Jintian Animation is positioned as the largest IP-driven snack food company in China by revenue, holding a market share of 7.6% in the IP snack food sector and 2.5% in the overall IP food market, with the most IP authorizations, suggesting a competitive advantage [15]. Management and Governance - The board consists of seven members, including four executive directors with over 20 years of experience in the food supply chain, providing professional support for the company's operations and development [21]. - The company has established a compensation and incentive mechanism for its management team, which includes salary, bonuses, and a share-based remuneration plan to attract and retain talent [22].