Core Viewpoint - Songcheng Performance is leveraging the Hainan Free Trade Port policy opportunities to enhance its marketing and performance strategies, focusing on both domestic and international audiences [1] Group 1: Marketing Strategy - The company is constructing an integrated marketing system centered around "content—events—exposure" [1] - A multi-layered performance layout will be implemented, combining point, line, and surface strategies [1] - The introduction of unique activities and IP characters that integrate Qiong Island culture is planned [1] Group 2: Customer Engagement - High-frequency NPC event marketing will be conducted to attract new customers and encourage repeat visits from existing customers [1] - Specific pricing activities targeting different customer groups will be launched to enhance engagement [1] Group 3: Expansion Plans - Currently, there are no other expansion plans within Hainan Province [1]

Core Viewpoint - The implementation of the Hainan Free Trade Port will enhance the tourism consumption environment and international tourism attractiveness of Hainan, providing new development opportunities for the Sanya Qian Guqing Scenic Area [1] Company Summary - Songcheng Performance (300144) confirmed that its Sanya Qian Guqing Scenic Area is located within the coverage area of the Hainan Free Trade Port policy [1] - The company anticipates that the official launch of the Hainan Free Trade Port's full island closure operation on December 18, 2025, will optimize the policy framework of "one line open, two lines controlled, and free within the island" [1] Industry Summary - The Hainan Free Trade Port is expected to significantly improve the tourism consumption environment in Hainan, which will likely attract more international tourists [1] - The new policy framework is designed to enhance the overall appeal of Hainan as a tourist destination, potentially benefiting local attractions like the Sanya Qian Guqing Scenic Area [1]