Core Insights - July is a key month for summer tourism, with a significant peak expected in early July 2025, primarily driven by student travelers and family visitors, who are projected to account for 35% of air travel during this period [1] - The Chinese government has introduced policies aimed at promoting high-quality service consumption, including the integration of business, tourism, culture, and sports, as well as expanding visa-free countries and optimizing the consumption environment [1] - The Ministry of Culture and Tourism will host the 2025 National Summer Cultural and Tourism Consumption Season from July to August, featuring over 4,300 events and approximately 39,000 cultural and tourism activities [2] Industry Trends - The summer tourism sector is experiencing a comprehensive uptick, with a focus on summer retreats and family travel, highlighting the value of off-peak travel [2] - In 2024, domestic travel reached 5.615 billion trips with total spending of 5.75 trillion yuan, indicating a dual growth in both travel volume and spending [3] - In the first quarter of 2025, travel volume increased by 26.4% year-on-year, while spending grew by 18.6%, showcasing the ongoing recovery and the emergence of a new growth cycle in the industry [3] Future Outlook - The tourism industry is expected to face increased competition from local service platforms and online travel agencies, which will enhance their hotel and travel services [5] - The trend towards smart tourism will drive digital transformation across various segments of the industry, from scenic area operations to marketing decisions, leading to a comprehensive upgrade of the tourism sector [5]

深圳：支持举办或引进具有国际影响力、品牌知名度的赛事、论坛等重大活动 金十数据6月25日讯，《深圳市关于促进服务消费高质量发展的若干措施》近日印发，其中提出，营造 服务消费社会氛围。支持举办或引进具有国际影响力、品牌知名度的赛事、论坛等重大活动。支持景区 景点、文博单位拓展服务项目，扩大接待规模。优化重大活动审批和管理，鼓励开展嘉年华、音乐周、 动漫节、特色赛事等各类活动。支持企业赴境外举办专题推介活动，加大本地文化旅游资源的宣传力 度。 ...

Core Points - Shenzhen government encourages financing guarantee institutions to expand the scale of financing guarantees for small and micro enterprises in the service industry and individual businesses, while also reducing financing guarantee rates [1] Group 1: Financial Support Measures - The Shenzhen Municipal Government has issued measures to promote high-quality development of service consumption, emphasizing the need for enhanced financial and tax support [1] - There is a focus on guiding social capital investment to support digital transformation, platform construction, and brand promotion for service enterprises [1] Group 2: Specific Industry Support - The measures include increasing credit support for key sectors such as accommodation, catering, cultural and entertainment, and the elderly care industry [1] - Insurance institutions are encouraged to develop commercial health insurance products tailored to different demographics [1]

Core Viewpoint - Shenzhen is implementing measures to enhance service consumption quality by upgrading traditional street communities and attracting domestic and international chain brands to establish flagship and experience stores [1] Group 1: Policy Measures - The Shenzhen government has issued measures to promote high-quality service consumption, focusing on the renovation and upgrade of traditional street communities [1] - Support will be provided to various districts for the enhancement of traditional street areas, aiming to attract chain brands and improve new business formats [1] Group 2: Community Development - The initiative aims to utilize idle storefronts along community streets to address the consumption needs of local residents [1] - The plan includes prioritizing the availability of services such as shopping, dining, delivery, repair, laundry, health care, fitness, and entertainment within communities [1]

4月16日，促进服务消费高质量发展工作现场会在河北召开。会议强调，各地商务主管部门要坚决贯彻 落实党中央、国务院关于发展服务消费的决策部署，聚焦重点领域、重点群体，积极主动作为，打好政 策组合拳，支持扩大服务消费。要发挥牵头部门作用，强化统筹推进，依托服务消费发展工作协调机 制，加快完善"1+N"政策措施体系。要打造平台载体，实施服务消费提质惠民行动，开展"服务消费 季"、生活服务招聘季等活动，培育消费热点。要通过"对外开放、对内放开"，充分发挥市场力量，进 一步增加优质服务供给；创新服务消费场景，推动商旅文体健融合发展。要强化支撑保障，健全统计监 测制度，完善服务消费标准，优化服务消费环境，为服务消费发展奠定坚实基础。(商务部) ...

Core Viewpoint - Guangzhou has officially announced measures to promote high-quality development of service consumption, comprising 23 initiatives and 107 tasks across various sectors including commerce, culture, tourism, sports, health, education, and civil affairs [1][3]. Group 1: Service Consumption Optimization - The city aims to optimize service consumption supply, innovate consumption integration scenarios, and activate the service consumption market to better meet the diverse and quality-oriented needs of the public [3]. - Guangzhou will leverage its local cultural characteristics and global resources to create a new consumption pattern characterized by optimized supply, diverse scenarios, and a friendly environment, providing a "Guangzhou model" for national service consumption upgrades [3]. Group 2: Culinary and Cultural Integration - Guangzhou's restaurant industry is projected to exceed 100 billion yuan in revenue by 2024, leading the growth among first-tier cities in China [4]. - The city plans to enhance its culinary culture by promoting local specialties such as morning tea and late-night snacks, aiming to establish a world-class Cantonese cuisine cultural experience center [4]. - Innovative integration of food with cultural elements, such as "food + Cantonese opera" and "tourism + film," will be developed to enhance the cultural value of consumption [5]. Group 3: Cultural and Sports Consumption - The city is focusing on the synergy between cultural tourism and service consumption, with a new model of "performing arts + tourism" to stimulate both sectors [6]. - Guangzhou is set to host approximately 40% of the events for the National Games in 2025, which is expected to significantly boost sports-related service consumption [6]. - The city plans to organize over 500 sports events this year to inject strong momentum into high-quality service consumption development [6]. Group 4: Regional Development and Innovation - Guangzhou is accelerating the construction of a modern industrial system driven by technological innovation and supported by the real economy, with a focus on advanced manufacturing and modern services [7]. - The Panyu District is actively promoting multi-industry integration, including "industry +," "cultural tourism +," and "food +," to enhance service consumption quality [7]. - Nansha District is innovating in service consumption by creating new scenarios such as "low-altitude economy + consumption" and "unmanned driving + consumption," aiming to set new benchmarks for future consumption trends [8][9].