上午时段3元/时，下午时段6元/小时，晚上时段9元/小时。无人值守，政府补贴房租的模式成为这家健身房降低运营成本的最大优势。据了解，这家"三元 健身房"在上海已经开出了几十家门店。 政府支持，房租补贴，人工成本低的情况下，"三元健身房"更像是上海政府的一项惠民政策。政府补贴与健身房运营方给社区居民提供了一个极具性价比 的健身场地。 政府拥有场地资产但缺乏专业运营团队，企业具备运营能力但需要低成本场地，双方合作可实现互补，同时也给社区居民提供了福利。上海出现了这样的 模式，背后是上海政府对全民健身的支持、上海的健身环境氛围、居民的健身理念等多种条件共同成就的。 上海按次付费的"三元健身房"盈利的案例在健身圈传开了。 从2025年的健身房发展情况看，24小时共享健身、铁馆、细分赛道的健身模式等层出不穷，多元模式的健身房百花齐放。"内卷"之下，服务质量与性价比 持续提升。三元社区健身房看似可能分流周边商业健身房的客源，但实际上，它更像是一座"健身启蒙站"——以低门槛吸引更多人走进健身房，培育基础 运动习惯，从而为市场中高端场馆输送更具消费意愿和健身认知的潜在用户。 三元模式背后的土壤：为什么是上海？ 支撑"三元健身 ...

Core Insights - The "Sanyuan Gym" model in Shanghai faces limitations due to vague customer targeting and lack of precise positioning, which restricts its commercial potential [1][21] - The model operates on a low-cost, government-subsidized basis, providing affordable fitness options for community residents, thus acting as a public welfare initiative [1][5] - The emergence of various gym models, including 24-hour shared gyms and niche fitness spaces, reflects a competitive landscape where service quality and cost-effectiveness are increasingly important [2][22] Group 1: Business Model and Operations - The "Sanyuan Gym" operates on a pay-per-use basis with pricing tiers: 3 CNY/hour in the morning, 6 CNY/hour in the afternoon, and 9 CNY/hour in the evening, benefiting from low operational costs due to government support [1] - The model is designed to attract a broad audience, including retirees and flexible workers, thereby fostering a culture of fitness among potential users [5][12] - The operational entity, "Jiukui Sports," specializes in transforming idle urban spaces into sports facilities, indicating a mature operational capability [3] Group 2: Market Dynamics and User Engagement - The "Sanyuan Gym" serves as a "fitness enlightenment station," drawing in new users who may later transition to higher-end gyms, thus nurturing a fitness culture [2][27] - The model is not unique to Shanghai, as similar community fitness initiatives have existed since 1997, showcasing a long-standing commitment to public sports facilities [7][10] - The government’s role in supporting such initiatives highlights a collaborative approach to enhancing public health and fitness engagement [1][13] Group 3: Challenges and Limitations - The "Sanyuan Gym" model, while beneficial for public welfare, lacks the scalability and attractiveness for investors due to its inability to address core issues like user retention and service differentiation [20][27] - There are concerns regarding hygiene and user experience, which could deter potential customers despite the low pricing [20] - The attempt to cater to diverse demographics, such as both elderly and younger users, may lead to conflicting needs and experiences within the gym environment [20][27]