三只松鼠每日坚果

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单店营收2500万+,她凭什么打造折扣店“坪效之王”?
FBIF食品饮料创新· 2025-05-20 00:18
Core Viewpoint - The article discusses the rapid rise of the discount retail brand "Ai Zhe Kou" and its strategic partnership with "Three Squirrels," highlighting its innovative business model and community-focused approach to retail [2][20]. Group 1: Company Development Stages - The development of Ai Zhe Kou can be divided into three stages: 1. From 2018 to 2021, the company started as an "inventory solution provider," opening its first 170 square meter store with a sales revenue exceeding 25 million yuan in its first year and attracting 50,000 private domain members [8][6]. 2. From late 2021 to the end of 2024, Ai Zhe Kou refined its operations, focusing on high-frequency community consumption and achieving daily sales per square meter of 20,000 to 30,000 yuan [9]. 3. Since partnering with Three Squirrels in 2024, Ai Zhe Kou has accelerated its expansion, opening 63 new stores in 45 days and covering eight provinces in East and North China [10][11]. Group 2: Business Model and Strategy - Ai Zhe Kou has established a dual-track supply chain system, combining "brand direct supply + regional distributor collaboration," which maximizes product flow efficiency [13]. - The product mix consists of approximately 35% soft discount items (imported foods, trending products) and 65% hard discount items (private label and regional custom products), allowing for dynamic adjustment based on market demand [14]. - The company employs a low-cost customer acquisition strategy through dedicated community operation personnel and promotional activities, achieving a 65% repurchase rate [14][16]. Group 3: Management and Operational Efficiency - Ai Zhe Kou has adopted an innovative management model, dividing the country into 19 major battle zones, each with a dedicated supervisory team to ensure standardized operations and local adaptations [14]. - The introduction of a "mini CEO" system for each product category enhances detailed management of procurement, gross profit, and inventory control [14][16]. - The focus on store profitability is paramount, with the understanding that successful expansion is not merely about scale but also about accurately meeting consumer needs [17][18]. Group 4: Future Outlook - The discount retail sector in China is experiencing significant growth, and Ai Zhe Kou aims to redefine discount retail by creating a value chain that benefits all parties involved [20]. - The brand's vision extends beyond selling products to fostering a community-oriented lifestyle, emphasizing the importance of building trust and relationships within the community [20].
2025端午节将至,京东企业购推出“端午福利排行榜”助力企业高效便捷采购
Sou Hu Wang· 2025-05-08 02:17
综合员工喜好、采购预算等诸多因素,林沐阳在京东企业购平台挑选了五芳斋粽子礼盒、三只松鼠每日 坚果、星巴克咖啡礼盒等经典福利产品,同时结合部分员工对健康养生的关注,增加了花旗参、枸杞等滋 补品作为福利选项,成功打造了一份规模超100人、丰富多样、个性化的端午福利套餐。 "京东企业购的端午福利季活动提供了一站式、多场景采购解决方案,丰富的产品选择、优惠的价格政策 和便捷的服务流程,让我们在满足员工福利需求的同时,还有效控制了采购成本、提升了采购效率。"同 时,借助京东的物流配送优势和多地址下单服务,也能够确保端午福利发放的及时性,将福利准确无误地送 达每一位员工手中。 "今年的端午节较往年提早了半个多月,给我们的福利采购工作也带来了一定的挑战。"某快消品牌采购 负责人林沐阳告诉记者。根据今年的放假安排,5月31日至6月2日为端午节假期,距离五一小长假仅有20多 天时间。 于是在五一假期后开工第一天,林沐阳便开始了端午节员工福利的采购工作。在同行的推荐下,他进入了 京东企业购"端午福利季"会场,发现这里不仅汇集了五芳斋、广州酒家、诸老大、稻香私房等众多大牌 粽子产品,还提供了个人护理、坚果炒货、米面粮油、水饮冲调、 ...