在"年货节"期间，京东政企业务还将携手得力、VIVO、罗技、鲁花、维达、三元、美的、苏泊尔、波 司登等众多优质品牌，以"千亿市场合伙人计划"为纽带，构筑起"商+品+客"三位一体的数智化采购供应 链生态，为广大政企客户带来更丰富的爆款产品，以及"优商优品、优质优价"的双重保障，让政企采购 更加阳光、高效、低成本，实现品牌、平台、政企客户三方共赢。 当前，以AI为代表的前沿技术正加速应用，为各行各业都带来了全新的挑战。中央经济工作会议也强 调，要"坚持创新驱动，加紧培育壮大新动能，深化拓展人工智能+"。京东政企业务还以"AI+采购"为创 新引擎，将"业采融合"理念融入数智化采购流程，打造了包括京东慧采、京东企业购、京东G平台、京 东锦礼等多元产品矩阵，并推出AI商品推荐、AI智能选品、AI智能客服、AI同品识别、AI价格监控等 一系列"AI+场景"应用，让传统采购中"价格、质量、效率"的"不可能三角"痛点，转向"成本、效率、体 验"的黄金三角，推动采购从"成本中心"向"战略价值中心"转型。 中国物流与采购联合会公共采购分会秘书长、采购与供应链专委会主任彭新良认为，"业采融合是从运 营底层反推企业发展的战略框架，真 ...

Core Insights - During the "Double 11" shopping festival, JD's corporate purchasing platform reported that over 2,700 product categories experienced a year-on-year transaction growth of 100% [1] - More than 337 brand enterprises saw their transaction amounts increase by over 10 times compared to the previous year [1] Category Summaries - Major appliances procurement increased by 92% year-on-year [1] - Mobile accessories procurement grew by 73% year-on-year [1] - Personal care and health procurement rose by 71% year-on-year [1] - Wire and cable procurement surged by 139% year-on-year [1] - Clothing cleaning procurement saw a 103% year-on-year increase [1] - The purchasing demand from small and medium-sized enterprises is characterized by diversification and quality enhancement [1]

Core Insights - JD.com reported a significant increase in active users during the 11.11 shopping event, with a 47.6% year-on-year growth from October 9 to 10, leading the industry in user growth [1] - The JD Enterprise Purchase platform saw a remarkable 70% year-on-year increase in transaction volume and a 50% rise in active customers from October 9 to 13, showcasing its competitive edge in the corporate procurement sector [1] - The "Enterprise Super Savings Month" initiative has effectively driven procurement enthusiasm among businesses, with various product categories experiencing explosive sales growth [1] Company Performance - The JD Enterprise Purchase platform integrates procurement with business scenarios, offering a one-stop digital procurement solution for SMEs, covering multiple categories such as office equipment, employee benefits, and manufacturing [1] - Categories like 3C products, home appliances, supermarkets, and fashion saw over 60% year-on-year growth, indicating strong demand across diverse sectors [1] Market Trends - Driven by workplace renewal and equipment upgrade needs, procurement volumes for IT devices and home appliances surged, with mobile phones, air conditioners, and refrigerators seeing over threefold increases in procurement value [2] - MRO industrial products also experienced significant growth, reflecting a broader trend towards digitization in modern corporate environments [2] Employee Benefits and Marketing - Employee welfare and marketing-related products showed impressive performance, with items like multi-functional steam ovens and carbonated beverages seeing procurement value increases of 3.4 times and 271%, respectively [2] - JD Enterprise Purchase effectively meets diverse and personalized needs of enterprises, employees, and users through efficient supply-demand matching and diversified offerings [2] Brand Partnerships - The initiative has created substantial growth opportunities for brand partners, with leading brands like Apple, Lenovo, Xiaomi, Huawei, and others maintaining strong positions in the corporate procurement market [2] - The program has helped reduce procurement costs for SMEs and expanded the customer base for financial services, alleviating cash flow pressures [2]

Group 1 - The core offering includes a special Mid-Autumn Festival promotion by Minsheng e-home in collaboration with JD Enterprise Purchase, providing exclusive benefits for users [1][3] - Users who register for JD Enterprise Purchase for the first time can receive up to 18,000 yuan in procurement subsidies throughout the year [1] - A special gift of a 200 yuan crab voucher is available for users who spend 5,000 yuan on the platform [3] Group 2 - Users can access the Mid-Autumn procurement section through the Minsheng e-home app by selecting "Employee Rights" and then "JD Enterprise Purchase" [5] - Alternatively, users can enter the procurement section via the Minsheng e-home service account by choosing "Employee Entrance," then "Employee Rights," and "JD Enterprise Purchase" [7]

Core Insights - The early timing of the Dragon Boat Festival this year has posed challenges for companies in their employee welfare procurement efforts [1] - JD Enterprise Purchase has emerged as a preferred platform for companies to procure diverse employee welfare products efficiently [8] Group 1: Employee Welfare Procurement - Companies are facing tight timelines for procurement due to the proximity of the Dragon Boat Festival to the May Day holiday, necessitating early planning [1] - JD Enterprise Purchase offers a wide range of products, including traditional items like rice dumplings and modern wellness products, facilitating a one-stop shopping experience for companies [2][3] - The platform features a "Dragon Boat Festival Welfare Ranking" to assist companies in selecting popular products easily [1] Group 2: Cost Management and Efficiency - JD Enterprise Purchase provides exclusive pricing, including corporate discounts and flexible payment terms, which help companies manage their budgets effectively [6] - The platform's logistics capabilities ensure timely delivery of welfare packages to employees, enhancing overall satisfaction [3][8] - Companies can utilize JD's procurement subsidies to lower costs while maintaining quality, thus improving employee satisfaction and operational efficiency [6][8] Group 3: Market Challenges - Ongoing trade disputes have pressured export-oriented companies, leading to stricter welfare budgets and a need for cost-effective solutions [5] - Companies are increasingly looking for personalized and diverse welfare options to meet employee preferences while adhering to budget constraints [6]