眼下，全国复工复产的节奏持续提速，产业发展的活力不断迸发，为全年经济发展奠定了坚实基础。京 东企业购也将持续深耕企业服务领域，凭借数智供应链的核心竞争力，整合全渠道资源、升级全流程服 务，以更高效的采购解决方案为企业发展减负赋能，持续为实体经济注入新活力，助力我国经济高质量 发展行稳致远。 2026年是"十五五"规划的开局之年，春节后复工复产不仅是抢抓新年发展先机的关键之举，更关乎未来 五年经济发展的良好开局，意义重大。国家统计局数据显示，2026年1月工业生产者出厂价格指数环比 上涨0.4%，实现连续4个月上涨，直观彰显出我国工业经济复苏向好、韧性增强的积极态势。各行各业 乘势而上，抢时间、拼效率、提产能，全力冲刺"十五五"首季开门红。 随着稳增长、扩内需、强产业等一系列政策红利持续释放，企业设备焕新、耗材补给、办公采购等各类 生产经营物资需求大幅攀升。京东旗下一站式企业采购及服务平台京东企业购，精准把握市场需求顺势 上线开工季会场，集结五金工具、产线运维、安防劳保、办公设备等多领域一线大牌，实现企业开工物 资一站式购齐，同时推出商品折扣、数智化采购工具、定制化履约服务等全链路支持，精准对接企业开 工刚需， ...

高效物流是商品稳定供应的重要支撑。京东政企业务依托京东物流连续第十四年"春节也送货"的成熟运 营体系，构建起一张纵深广阔、响应敏捷的节日物流保障网络，实现全国超360个城市、超2200个区 县、全球多地消费者在春节期间可以正常下单收货。即使在除夕至初三等特殊时段，核心城市仍能提 供"当日达"或"次日达"的高标准服务，以确定性的履约能力和精细化的运营保障，有力支撑政企客户在 节日关键节点的运营连续性。 春节保供事关民生福祉，也是稳定宏观经济、增强发展韧性的重要举措。京东政企业务充分发挥核心平 台优势，在京东企业购推出"管家+商品+物流"三位一体的在线服务保障体系，不仅满足了企业客户在 春节期间发放员工福利、采购应急物资、保障项目运转的迫切需求，更有力地提升了整体产业链、供应 链在节日特殊时期的抗风险能力和协同效率，是服务实体经济、稳定市场预期的扎实体现。 京东政企业务积极响应国家保供号召，并立足各行各业企业生产经营实际需求，在年货节期间正式启动 2026年"京东春节送到家，政企服务不停歇"保供专项，通过全国性物流履约保障、全场景服务在线、数 字化采购工具支撑、一体化合规流程、多层次客户覆盖5大举措，全力保障春节 ...

Core Insights - The article discusses the upcoming 2026 Spring Festival and the increasing demand in the consumer market, highlighting the challenges faced by small and medium-sized enterprises (SMEs) in their procurement processes during this period [1] - It emphasizes the launch of the "2026 Spring Festival Special Activity Plan" by the Ministry of Commerce and other departments to support online procurement and optimize services for SMEs [1][8] Group 1: Challenges Faced by SMEs - SMEs often encounter difficulties in procurement during the Spring Festival, including high costs, inefficiencies, and a lack of timely service responses [1] - The challenges stem from insufficient digitalization, weak fulfillment capabilities, and the complexity of the procurement process, which affects the effectiveness of holiday benefits [1][4] Group 2: JD's Solutions for SMEs - JD has introduced a dedicated procurement plan for SMEs during the 2026 Spring Festival, focusing on "digital empowerment, full-chain fulfillment, and refined services" to enhance procurement efficiency and quality [3][8] - The platform utilizes big data and AI technology to provide tailored procurement solutions, improving decision-making and transparency in the procurement process [4] Group 3: Logistics and Fulfillment - JD's logistics network is designed to meet the high demands of the Spring Festival, offering services such as multi-address ordering and home delivery to ensure timely distribution of holiday gifts [6] - The company has maintained its delivery services during the Spring Festival for 14 years, ensuring that operations continue without interruption [6] Group 4: Comprehensive Service Offerings - JD provides a full range of services for SMEs, including dedicated procurement managers who assist with product selection, order tracking, and after-sales support [7] - The platform offers low-barrier customization services for corporate gifts, allowing for personalized branding without high minimum order quantities [7] - JD also integrates various financial options, such as bulk discounts and flexible payment terms, to alleviate financial pressures on SMEs during the year-end procurement period [7]

Core Insights - The article highlights the increasing demand for corporate procurement during the year-end season, emphasizing the shift towards digital procurement solutions to address traditional challenges faced by businesses [1][2]. Group 1: Market Trends - During this year's New Year shopping festival, over one million enterprises engaged in procurement on JD.com, with significant growth in demand across various categories [1]. - The procurement of health and wellness medical protective products saw a year-on-year increase of 65%, while the growth rate for medical beauty products exceeded three times [1]. - The demand for smart office equipment surged, with memory product procurement increasing fourfold and 3D printing equipment procurement growing by 190% [1]. - "Electronic New Year goods" became mainstream for gifting, with mobile phones accounting for 60% of the gifting procurement [1]. - The procurement of fuel cards experienced a staggering year-on-year increase of 21 times [1]. Group 2: Digital Procurement Solutions - JD.com has developed a comprehensive suite of nearly 20 digital tools within its "Enterprise Workbench," aimed at enhancing procurement efficiency and transparency for small and medium-sized enterprises [1][2]. - The AI smart selection tool has seen a 200% month-on-month increase in usage, significantly reducing decision-making costs for procurement [2]. - The platform offers lightweight customization services with a minimum order of one item, allowing for personalized branding without the need for bulk inventory [2]. - Organizational management tools enable the creation of multiple accounts categorized by department, facilitating real-time synchronization of procurement orders and amounts to improve cross-departmental collaboration [2]. - The multi-address ordering feature allows for bulk address uploads, completing the entire ordering process in just two minutes, which is particularly beneficial for cross-regional delivery scenarios [2]. - The "buy now, pay later" feature helps alleviate cash flow pressures during the procurement of New Year goods [2].

Core Viewpoint - The central economic work conference emphasizes the importance of domestic demand and building a strong domestic market as the primary task for this year's economic work, with policies aimed at expanding domestic demand being implemented since 2026 [1] Group 1: Event Overview - JD Enterprise Purchase and Yangcheng Creative Industry Park launched the "New Year Goods Super Savings Pavilion" on January 19, providing quality products, exclusive subsidies, and one-stop services directly to the park, enhancing the year-end purchasing experience for enterprises and employees [1][3] - The event features a unique format that integrates trendy tech products, efficient office equipment, and New Year snack gift packages with interactive games, receiving widespread praise from participating enterprises and employees [3] Group 2: Thematic Experience Zones - The "New Year Goods Super Savings Pavilion" is themed "Choose Your New Year Goods Freely, Quality and Value from JD," creating multi-dimensional scenarios to meet the dual needs of enterprises and employees [3] - Four themed experience areas were set up, showcasing a wide range of well-known brands, transforming welfare procurement from a "list selection" to an "immersive experience" [3] Group 3: Product Offerings - The "New Year Gift Research Institute" features daily necessities from brands like Pantene and Tide, as well as specialty New Year gift boxes and healthy snacks, allowing employees to try products on-site for more efficient selection [5] - The "Efficient Office Station" collaborates with brands like Lenovo and Dell to provide a full range of office supplies, meeting the needs for equipment updates and digital upgrades [5] - The "Annual Meeting and Celebration Museum" offers high-end gifts suitable for various budgets, while the "Warmth Station" provides products for indoor heating and outdoor protection, catering to diverse winter production and office scenarios [5] Group 4: Cost Reduction Initiatives - To effectively reduce procurement costs for enterprises, JD Enterprise Purchase introduced an exclusive discount system on-site, allowing park enterprises to unlock thousands of yuan in exclusive procurement subsidy packages and numerous discount coupons [7] - Becoming a JD PLUS enterprise member offers additional discounts and exclusive procurement manager services, enhancing cost-saving opportunities [7] Group 5: Regional Development and Support - Guangdong, as China's largest economic province, continues to lead in various business metrics, making it a key area for JD's strategic focus and innovation in enterprise services [8] - JD has served nearly one million enterprises in Guangdong, establishing a long-term service mechanism to support small and medium-sized enterprises through various initiatives aimed at reducing costs and expanding sales [8] - The "Billion Market Partner Program" aims to support over 300 brand partners in achieving annual sales exceeding 100 million yuan, with Guangdong identified as a priority region for resource allocation and policy support [8]

Core Viewpoint - The article emphasizes the importance of year-end employee benefits and procurement challenges faced by companies, highlighting a unique event organized by JD Business to address these issues and enhance employee satisfaction [2][5]. Group 1: Event Overview - JD Business, in collaboration with Zhejiang Digital Cultural Technology Park, hosted a pop-up event called "New Year Welfare Super Savings Pavilion" on December 30, aimed at providing quality products, exclusive subsidies, and convenient services directly to companies [2]. - The event featured four themed experiential zones, showcasing well-known brands and offering interactive experiences such as product trials and winter essentials [5]. Group 2: Exclusive Benefits for Companies - Companies participating in the event could register for JD Enterprise Purchase to unlock exclusive procurement subsidy packages worth thousands of yuan, along with various discount coupons and free shipping benefits [7]. - By becoming JD PLUS enterprise members, companies could access additional discounts and dedicated procurement services, with potential annual savings of up to 36,000 yuan depending on the membership tier [7]. Group 3: JD Business's Commitment to Zhejiang - JD Business has been deeply engaged in Zhejiang, serving hundreds of thousands of small and medium-sized enterprises and thousands of specialized companies, fostering collaboration across various industries [9][10]. - The company leverages its supply chain advantages to support cost reduction and efficiency improvement for Zhejiang enterprises, facilitating market expansion and resource input [10]. Group 4: Future Plans and Support Initiatives - In 2025, JD Business plans to enhance support for quality brand partners through the "Billion Market Partner Program," aiming to assist over 300 brand partners in achieving annual sales exceeding 100 million yuan [11]. - The program will focus on Zhejiang as a key area for development, utilizing resource allocation, policy support, and channel expansion to promote high-quality growth in the local industrial chain [11].

Core Viewpoint - The Central Economic Work Conference emphasizes the need to fully tap economic potential, continuously expand domestic demand, optimize supply, and promote the construction of a unified national market, marking a significant focus for economic work in the coming year [1] Group 1: Economic Context - The conference highlights "domestic demand as the main driver" as the top priority among eight key tasks for the upcoming year [1] - The total procurement amount for enterprises in China is projected to reach 188.3 trillion yuan in 2024, with digital procurement expected to account for 21.7 trillion yuan, reflecting a year-on-year growth of 16.2% [1] Group 2: Company Initiatives - JD's enterprise business has pioneered e-commerce procurement solutions since 2014, serving over 8 million government and enterprise clients, including more than 30,000 large clients [3] - The "Thousand Billion Market Partner Program" aims to assist over 300 brand partners in achieving annual sales exceeding 100 million yuan and to create over 10,000 popular procurement products [3] Group 3: Supply Chain and Technology - JD's enterprise business integrates the "industry and procurement fusion" concept into its service system, creating a comprehensive service ecosystem that covers diverse supply, intelligent platform technology, and nationwide logistics [3] - The application of AI technologies is accelerating across industries, with JD's enterprise business leveraging "AI + procurement" to enhance procurement processes through various AI-driven products [4][5] Group 4: Strategic Transformation - The shift from traditional procurement challenges to a focus on cost, efficiency, and experience is transforming procurement from a "cost center" to a "strategic value center" [5] - The company aims to continue accelerating industry and procurement fusion through its super supply chain, positioning itself as a long-term value partner for enterprises in their digital transformation [5]

Core Insights - During the "Double 11" shopping festival, JD's corporate purchasing platform reported that over 2,700 product categories experienced a year-on-year transaction growth of 100% [1] - More than 337 brand enterprises saw their transaction amounts increase by over 10 times compared to the previous year [1] Category Summaries - Major appliances procurement increased by 92% year-on-year [1] - Mobile accessories procurement grew by 73% year-on-year [1] - Personal care and health procurement rose by 71% year-on-year [1] - Wire and cable procurement surged by 139% year-on-year [1] - Clothing cleaning procurement saw a 103% year-on-year increase [1] - The purchasing demand from small and medium-sized enterprises is characterized by diversification and quality enhancement [1]

Core Insights - JD.com reported a significant increase in active users during the 11.11 shopping event, with a 47.6% year-on-year growth from October 9 to 10, leading the industry in user growth [1] - The JD Enterprise Purchase platform saw a remarkable 70% year-on-year increase in transaction volume and a 50% rise in active customers from October 9 to 13, showcasing its competitive edge in the corporate procurement sector [1] - The "Enterprise Super Savings Month" initiative has effectively driven procurement enthusiasm among businesses, with various product categories experiencing explosive sales growth [1] Company Performance - The JD Enterprise Purchase platform integrates procurement with business scenarios, offering a one-stop digital procurement solution for SMEs, covering multiple categories such as office equipment, employee benefits, and manufacturing [1] - Categories like 3C products, home appliances, supermarkets, and fashion saw over 60% year-on-year growth, indicating strong demand across diverse sectors [1] Market Trends - Driven by workplace renewal and equipment upgrade needs, procurement volumes for IT devices and home appliances surged, with mobile phones, air conditioners, and refrigerators seeing over threefold increases in procurement value [2] - MRO industrial products also experienced significant growth, reflecting a broader trend towards digitization in modern corporate environments [2] Employee Benefits and Marketing - Employee welfare and marketing-related products showed impressive performance, with items like multi-functional steam ovens and carbonated beverages seeing procurement value increases of 3.4 times and 271%, respectively [2] - JD Enterprise Purchase effectively meets diverse and personalized needs of enterprises, employees, and users through efficient supply-demand matching and diversified offerings [2] Brand Partnerships - The initiative has created substantial growth opportunities for brand partners, with leading brands like Apple, Lenovo, Xiaomi, Huawei, and others maintaining strong positions in the corporate procurement market [2] - The program has helped reduce procurement costs for SMEs and expanded the customer base for financial services, alleviating cash flow pressures [2]

Group 1 - The core offering includes a special Mid-Autumn Festival promotion by Minsheng e-home in collaboration with JD Enterprise Purchase, providing exclusive benefits for users [1][3] - Users who register for JD Enterprise Purchase for the first time can receive up to 18,000 yuan in procurement subsidies throughout the year [1] - A special gift of a 200 yuan crab voucher is available for users who spend 5,000 yuan on the platform [3] Group 2 - Users can access the Mid-Autumn procurement section through the Minsheng e-home app by selecting "Employee Rights" and then "JD Enterprise Purchase" [5] - Alternatively, users can enter the procurement section via the Minsheng e-home service account by choosing "Employee Entrance," then "Employee Rights," and "JD Enterprise Purchase" [7]