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创新引领,文创产品融入日常生活(消费视窗·服务消费一线探访④)
Ren Min Ri Bao· 2025-04-22 21:52
Core Insights - The cultural creative products in Luoyang, such as fridge magnets and Tang Sancai figurines, are gaining popularity among tourists, reflecting a shift in consumer demand from practical value to emotional and aesthetic value [4][6][9] Group 1: Cultural Creative Products - The "Luoyang Gifts" store has seen a surge in visitors, with products like fridge magnets based on historical artifacts selling well, indicating a strong desire for cultural souvenirs [2][4] - The Luoyang Museum has sold nearly 90,000 copper mirror creative products, generating over 5 million yuan in revenue, showcasing the commercial potential of cultural items [3][4] - The development of cultural creative products has led to a significant increase in sales, with the annual revenue of "Luoyang Gifts" surpassing 6 million yuan in 2023, up from just a few hundred thousand yuan initially [4][9] Group 2: Innovation and Modernization - The integration of traditional culture with modern design is evident in various products, such as the multi-colored peony pastries that combine traditional aesthetics with contemporary appeal [5][6] - The "Seeking the Trace of the Goddess" performance utilizes digital technology to create an immersive cultural experience, attracting tourists and enhancing their stay in Luoyang [6][9] - The cultural creative industry in Luoyang is evolving towards a "cultural +" model, indicating a broader application of cultural elements across various sectors [5][6] Group 3: International Expansion - The implementation of transit visa-free policies has increased foreign tourist interest in Luoyang's cultural products, such as peony porcelain, which are now being marketed internationally [8][9] - The Du Kang liquor brand has begun exporting products, including a high-quality rice wine, indicating a growing international market for Luoyang's cultural products [8][9] - Luoyang's cultural creative industry is recognized as a new window for foreign tourists to understand Chinese civilization, with efforts to enhance the city's international influence [9]